The Apartments were a new residential development for those with an artistic sensibility. Using a technique called affiliative differentiation, we increased inquiries by 140%.
A completely integrated campaign to promote the SC FI Channel's Gemini Division series. We brought over 100,000 potential viewers to the hub website, where you could 'design your fantasy' mate.
Positioning Ai Group as 'Good news for business', we played on the emotion of nostalgia at a time of business doom and gloom. A touch of humour kept the campaign grounded and helped increase memberships by 62%.
A 299% lift in sales as fashion-obsessed twenty-somethings recognise themselves and the playful humour pointed in their direction.
An assortment of work done for Philips Lighting in Europe. Including the exhibition stand at Euroshop 2017 which – complete with augmented reality walkthrough – increased the brand's Net Promoter Score by an unprecedented 45 points in three days.
A new spin on a traditional sales incentives program, which increased intranet hits from 2,000 to 6,000 per month, and helped lift sales by 65% across a variety of portfolios.
By creating the world's first 'Up to 100% off sale', we cleared out an entire store in less than two weeks. How did we make it work? By giving away ten mystery items for free, with cryptic clues dropped on social media.
More affiliative differentiation, where we got inside the head of the target market and said, this is the wealth partner for people like you. Brand awareness tripled.
At a time of politics was pulling people apart, we used a sense of belonging and inclusivity to help take Zoku's vision for business accommodation from Amsterdam to throughout Europe.
Telstra wanted to describe their big data product for the mining industry in exquisite detail. We showed them the value of doing some simple and to-the-point instead.
Telstra were looking to get thousands of IT services providers on their books. We exceeded expectations by appealing to the gung ho nature of these hyper-competitive workaholics who won't ever settle for less.
Distilling things down to their simplest essence – but always with a twist.
I'll be honest, I'm mostly a copy guy. But occasionally I do this sort of thing. The first one's been stolen by three or four people, so it must be alright.