General info
Creative Direction · Branded Content · Copywriting · Strategic Thinking
madrid, spain
madrid, spain
A multidiscipline creative director with twenty years of experience building global and local brands, help them to be better and make them relate to the world. I´am passionate about transforming brands in the context of today’s world and consumers.
Experience
Global Creative Director
SAATCHI LAUSSANE/MADRID
Developing global communication strategies and campaigns with a multinational team, for the following global clients:
Toyota USA . Pampers UK . Orange SP, FR . GSK´s Int. Voltaren, Zovirax P&M Int., L&M, Marlboro, Bond Street . JDE Int. Jacobs Coffee, L´Or Barista & Espresso.
International pitches and workshops 2016/2019
. L.A. USA, mar. 2019, Toyota Tokyo Olymp 2020, led by ECD Fabio Costa
. Berlín, GM, aug. 2018 VW, EU, led by Publicis´s Global CCO Nick Law
. London, UK, aug. 2018, VW EU, led by Nick Law
. London, UK, jun. 2018, Pampers Global Led by Saatchi´s GCC Kate Stanners
. Düsseldorf, GR, jul. 2017, GSK, Led by Saatchi´s GCD Global John Pallant
. París, FR, feb. 2017, Orange EU workshop.
Toyota USA . Pampers UK . Orange SP, FR . GSK´s Int. Voltaren, Zovirax P&M Int., L&M, Marlboro, Bond Street . JDE Int. Jacobs Coffee, L´Or Barista & Espresso.
International pitches and workshops 2016/2019
. L.A. USA, mar. 2019, Toyota Tokyo Olymp 2020, led by ECD Fabio Costa
. Berlín, GM, aug. 2018 VW, EU, led by Publicis´s Global CCO Nick Law
. London, UK, aug. 2018, VW EU, led by Nick Law
. London, UK, jun. 2018, Pampers Global Led by Saatchi´s GCC Kate Stanners
. Düsseldorf, GR, jul. 2017, GSK, Led by Saatchi´s GCD Global John Pallant
. París, FR, feb. 2017, Orange EU workshop.
Creative Director
JWT MADRID
Leading a multidisciplinary ATL, BTL and digital creative team to develop multi-channel communication for:
Vodafone (SP, EU) . Coronita Extra (SP) . Mazda Motors (EU) . Unicef (SP) Once and ONCE Foundation (SP) . Bankinter (SP) . Natuzzi . Bonduelle . Freixenet . Paradores (SP) . Neutrogena, Nicorette & Petit Marseillaise.
Vodafone (SP, EU) . Coronita Extra (SP) . Mazda Motors (EU) . Unicef (SP) Once and ONCE Foundation (SP) . Bankinter (SP) . Natuzzi . Bonduelle . Freixenet . Paradores (SP) . Neutrogena, Nicorette & Petit Marseillaise.
CREATIVE DIRECTOR
FCB/TAPSA
Participating and leading broadcast campaigns and concepts creation for:
Iberia Airlines – rtve (Public Broadcast) – Balay (Home appliances), P&G Dodot, Ausonia - Nivea EU - Nintendo EU - Coca Cola USA - Kia SP - Bodybell SP - Telegate UE– Amena SP & Kraft Foods among others.
Iberia Airlines – rtve (Public Broadcast) – Balay (Home appliances), P&G Dodot, Ausonia - Nivea EU - Nintendo EU - Coca Cola USA - Kia SP - Bodybell SP - Telegate UE– Amena SP & Kraft Foods among others.
Education
Copywriting, Art Direction
Asociación Argentina de Agencias de Publicidad
Content Journalism for Communicators.
Universitat Oberta de Catalunuya
Core competences
creative direction . copywriting . conceptualization . brand identity . consumer
journey . consumer experience . content creation . social strategy . digital commnunication . brand innovation . retail experience . audiovisual content
journey . consumer experience . content creation . social strategy . digital commnunication . brand innovation . retail experience . audiovisual content
Awards and Recognitions
Cannes Lions, Clio Awards, Effi Awards, New York Festival, Festival El Sol, New York Short Film Festival, FIAP, AMPE, Anuary Spanish Creatives Asociation, Laus, Ampe, among others.
Academic Experience
2006/2008, Madrid, Miami Ad School, teaching Creative Writing & Copywriting.
2008 Madrid, Universidad Juan Carlos I, Madrid. "Creativity is not gift" (a series of conferences).
2009 Antwerp, Bélgica. Organización "Fiebre" (cultural group). "Creativity is not gift" (a series of conferences).
2008 Madrid, Universidad Juan Carlos I, Madrid. "Creativity is not gift" (a series of conferences).
2009 Antwerp, Bélgica. Organización "Fiebre" (cultural group). "Creativity is not gift" (a series of conferences).