Creative Director
Wilen Media
› Managed creative client work including: television/radio commercial production, direct mail, online/offline/social media advertising campaigns, web development, custom publishing, iPad applications
› Lead strategic creative decisions for all clients including campaigns many Fortune 1000 clients.
› Implemented the use of emerging technologies like creation of iPad applications and mobile sites to increase the ROI on campaigns
› Set design parameters, style guides and visual standards
› Directed a staff of art directors, animators, copywriters, editors, proofreaders and account managers
› Managed internal and external budgets
› Supervised press checks and product launches
› Managed both the client relationship and internal staff during the agencies first formal AOR
› Created and designed programs for B-to-C customer retention, acquisition and migration.
› Lead strategic creative decisions for all clients including campaigns many Fortune 1000 clients.
› Implemented the use of emerging technologies like creation of iPad applications and mobile sites to increase the ROI on campaigns
› Set design parameters, style guides and visual standards
› Directed a staff of art directors, animators, copywriters, editors, proofreaders and account managers
› Managed internal and external budgets
› Supervised press checks and product launches
› Managed both the client relationship and internal staff during the agencies first formal AOR
› Created and designed programs for B-to-C customer retention, acquisition and migration.