› Managed creative client work including: television/radio commercial production, direct mail, online/offline/social media advertising campaigns, web development, custom publishing, iPad applications
› Lead strategic creative decisions for all clients including campaigns many Fortune 1000 clients.
› Implemented the use of emerging technologies like creation of iPad applications and mobile sites to increase the ROI on campaigns
› Set design parameters, style guides and visual standards
› Directed a staff of art directors, animators, copywriters, editors, proofreaders and account managers
› Managed internal and external budgets
› Supervised press checks and product launches
› Managed both the client relationship and internal staff during the agencies first formal AOR
› Created and designed programs for B-to-C customer retention, acquisition and migration.

› Conceptualized and designed all covers, cover stories and features for the
bi-weekly business-to-business magazine as well as the monthly supplement
› Redesigned all current web properties leading to a 20% increase in click-throughs and page views
› Provided creative direction to the publication including selecting and
assigning illustrators and photographers
› Managed a staff of five full-time employees and several freelancers

› Conceptualized and designed all covers and cover stories
› Managed an art department of eight full-time designers
› Oversaw a yearly budget of $1.4 million
› Created logos and advertisements for use in all Ziff-Davis publications

› Created and implemented the magazine’s brand strategy
› Gave creative direction to all website, editorial assignments and
house advertisements› Managed day-to-day operations of the magazine’s art department including staff, freelancers and budget
› Directed two major redesigns
› Oversaw the design and creation of the magazine’s
trade show booth

Gannett Suburban Newspapers
› Responsible for visual presentation of two daily editions
of Westchester and Rockland County newspapers
› Selected all illustrations and photography
› Oversaw production through prepress
› Managed five inside-page copy editors

KIDS TODAY
› Managed the design and layout of this weekly, 3.5 million
distribution, international newspaper for children
› Created all promotional material
› Illustrated and created informational graphics as well as managed freelance photographers and illustrators
› Coordinated electronic delivery of materials and scheduled
workflow with prepress

USA WEEKEND Magazine
› Designed section and cover-story pages and spreads for the national
and regional editions of Gannett's Sunday magazine supplement
read by 27 million
› Selected and assigned art to illustrators and photographers