SHAWN

Creative

SHAWN

Creative

Philips Hue

Challenge
Let’s be honest: nobody cares about lighting. It’s an invisible commodity. And HUE is a $300 commodity... We needed to elevate the conversation …

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Tiffany & Co Paper Flowers

For the launch of Tiffany & Co new Paper Flowers collection in Singapore, we gave Breakfast at Tiffany's a modern makeover and invited ambitious, …
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Adidas Illegal Runners

How do you market a running shoe banned from competitive races to serious Gen Z runners in China? By ignoring all the rules and boldly …

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MINI International Women's Day 2020

Little is known about MINI's first international trophy, and even fewer know about the female drivers who won it.
On International Women’s Day 2020, …
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MINI JCW For The Few

There are roughly 5700 MINI JOHN COOPER WORKS owners in China. The rare few who gets to enjoy the ultimate go kart experience in …
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MINI Museum

Challenge
MINI is a niche brand in China, especially in some of the northern cities of China. Though people heard of MINI, not many …
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MINI CNY 2020

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5 Years of MINI

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Genesis G70

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Genesis Speedium

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Marina Bay Sands

Marina Bay Sands is Singapore’s most iconic landmark, known for its ingenious architecture and infinity pool. It has become a bucket list destination for …
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Marina Bay Sands x Beckham

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Johnnie Walker F1 Platform

'Step Inside the Circuit’ is Johnnie Walker’s participation platform that takes their sponsorship of the Vodafone Mercedes McLaren F1 team and creates valuable branded …
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Join The Pact Glasscar

Bronze at Spikes Asia 2014
Cannes Lions Film Craft Shortlist 2014

Johnnie Walker sponsors the Vodafone Mercedes McLaren Formula 1 team. To make this …
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Hugo Boss

Only those who are at the top, knows how difficult it is to get there, and stay up there. We made a film that …
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Lego SG50 Rebuild

To mark Singapore's Golden Jubilee 50th anniversary year, in a market saturated by SG50 buzz, LEGO wanted to celebrate with Singaporeans in a meaningful …
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The Singleton

The Singleton was facing different brand challenges in China, Taiwan and Hong Kong. The brand was seen as too familiar in Taiwan, but not …
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Chang Beer

To convince trendy young drinkers outside of Thailand that Chang is all about craft, we countered Chang’s infamous fashion credentials, those cheap unofficial tank …
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Haig Club

Haig Club, a single grain scotch whisky, is light and pairs well with food, especially with seafood. As the lead team on Haig Club …
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Samsung Galaxy Note 5

Challenge
Tasked with launching the latest Samsung Galaxy Note 5 in Asia, we faced one particular challenge.

We didn’t have hands-on access to the …
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Johnnie Walker Symphony In Blue

Whisky mentoring has been practiced in the same predictable way for decades. The brand only has a limited number of whisky experts in market …
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P&G Global Summit - Feminine Care

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The Interlace

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ION Orchard

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