I approach complex problems in the communication, marketing and healthcare industries with an empathetic design and a visual thinking methodology. As a life-long learner, I offer an accomplished and current perspective on visual communication.

(The work shown here has been generated through various sources: proposals, online crowdsource / collaborative participation, academic assignments and agency commission).

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  • Visual Design Director
    Toronto, Canada
    Jan 1991 - Present
    Shewchuk Creative Inc.
    Projects and contracts through Shewchuk Creative Inc. (est. 1994)

    Li Ka Shing Knowledge Institute (2012 -13 projects)
    • collaborated with researchers developing insights through visualization
    • created visual artefacts for communication materials

    Trajectory Sales Enablement (1998-2012 projects)
    • creative and design direction: incentivized online training modules
    • mobile app, creative direction and development: Ronald McDonald House

    CEDIM University, Monterrey Mexico (2010 project)
    • led a workshop in the development of advertising strategies
    • collaborated with students to create a multi-media advertising campaigns

    China Productivity Centre, Taipei ROC (2006 projects)
    • revising and creating new visual identity systems and advertising

    Maclaren McCann (2001-2003 contract)
    • creative and design direction for integrated marketing campaigns
    • main client, GM

    BBDO (2000 projects)
    • art direction and concept development for Manulife Insurance
    _The campaign not only surpassed all results from the
    previous campaign, but also exceeded all response targets
    projected for the next season’s campaign. RSVP silver winner

    Perennial (1998-2001 projects)
    • art direction and concept development for President’s Choice Financial

    Penguin Communications Inc. (1995-2012 projects)
    • design and concept development for advertising campaigns, print & digital

    Ogilvy One (1992-1999 projects):
    • art and design direction for various integrated marketing campaigns
    • main clients: GlaxoSmithKline, American Express


  • Master of Design : Strategic Foresight and Innovation
    Sep 2011 - Sep 2014
    Ontario College of Art & Design (OCAD U)
    This program weaves together the principles of Design Thinking, Systems Thinking, Business Modeling and Human Factors creating a toolkit that leaners can use for developing innovative strategies and solutions for problematic situations in any sector.
  • B.A. Philosophy / Art History
    Sep - Apr
    Carleton University