GeorgeShewchuk
Toronto
I approach complex problems in the communication, marketing and healthcare industries with an empathetic design and a visual thinking methodology. As a life-long learner, I offer an accomplished and current perspective on visual communication.
(The work shown here has been generated through various sources: proposals, online crowdsource / collaborative participation, academic assignments and agency commission).
(The work shown here has been generated through various sources: proposals, online crowdsource / collaborative participation, academic assignments and agency commission).
george.shewchuk@gmail.com
416 543 0497 mobile
Experience
- Visual Design Director
- Toronto, Canada
Jan 1991 - Present - Shewchuk Creative Inc.
- Projects and contracts through Shewchuk Creative Inc. (est. 1994)
Li Ka Shing Knowledge Institute (2012 -13 projects)
• collaborated with researchers developing insights through visualization
• created visual artefacts for communication materials
Trajectory Sales Enablement (1998-2012 projects)
• creative and design direction: incentivized online training modules
• mobile app, creative direction and development: Ronald McDonald House
CEDIM University, Monterrey Mexico (2010 project)
• led a workshop in the development of advertising strategies
• collaborated with students to create a multi-media advertising campaigns
China Productivity Centre, Taipei ROC (2006 projects)
• revising and creating new visual identity systems and advertising
Maclaren McCann (2001-2003 contract)
• creative and design direction for integrated marketing campaigns
• main client, GM
BBDO (2000 projects)
• art direction and concept development for Manulife Insurance
_The campaign not only surpassed all results from the
previous campaign, but also exceeded all response targets
projected for the next season’s campaign. RSVP silver winner
Perennial (1998-2001 projects)
• art direction and concept development for President’s Choice Financial
Penguin Communications Inc. (1995-2012 projects)
• design and concept development for advertising campaigns, print & digital
Ogilvy One (1992-1999 projects):
• art and design direction for various integrated marketing campaigns
• main clients: GlaxoSmithKline, American Express
Education
- Master of Design : Strategic Foresight and Innovation
- Toronto
Sep 2011 - Sep 2014 - Ontario College of Art & Design (OCAD U)
- This program weaves together the principles of Design Thinking, Systems Thinking, Business Modeling and Human Factors creating a toolkit that leaners can use for developing innovative strategies and solutions for problematic situations in any sector.
- B.A. Philosophy / Art History
- Ottawa
Sep - Apr - Carleton University
View George's Portfolio for work samples.|george.shewchuk@gmail.com|416 543 0497 mobile