Outdated Site - Now at soniabasscreative.com
Over 25+ years of experience
Career History | Film and Design graphic design and illustration, art direction, storytelling, production design, set design, visual effects, and cinematography
General info
Art | Graphic Design | Marketing
Wellington
Wellington
Experience
Camera TD
Weta Digital
Illustrator | Graphic Designer
Pumpkin Patch
Produced detailed illustration work of garments for storyboards and designed artwork and print design for garments.
Creative Director | 2d Artist
PureDepth
My position at PureDepth as Creative Director was challenging, exciting and hugely rewarding. It gave me the opportunity to take that next step up and combine everything I have learned through my experience as a successful Designer and Art Director.
My department was responsible for creating effective motion graphics showing off the brilliance and visual capabilities of MLDtm screen technology [Multi-Level Displaytm] required for on-going partner approach accounts and in-house presentations. These MLDtm units are huge in the casino and pachinko markets in places such as Japan and are slowly being recognised for their unique qualities and wide range of uses all over the world.
My department was responsible for creating effective motion graphics showing off the brilliance and visual capabilities of MLDtm screen technology [Multi-Level Displaytm] required for on-going partner approach accounts and in-house presentations. These MLDtm units are huge in the casino and pachinko markets in places such as Japan and are slowly being recognised for their unique qualities and wide range of uses all over the world.
Senior Designer | Illustrator
D1 Creative
web design, company & personal invites, brochures, corporate stationary, brand design and taglines, art direction, logo types, illustration, retouching
and colour correction
and colour correction
Senior Designer | Retoucher | illustrator
Colorite Group | Specifix Design House
Colorite are well known for quality off-set /digital printing and pre press services. Specifix, a department within Colorite specialised in packaging, retouching, design for print, web hosting, and all other aspects of graphic design.
Retoucher | Illustrator | Graphic Designer
Espy Design | M2 Magazine
photo retouching, illustration & colour correction, magazine spread design, logo design, POS, advertisements, art direction editorial photo shoots, web design
2d Artist | Graphic Artist | Illustrator
Virtual Spectator International
business proposals, software brochures, mag features
illustration, inhouse branding, on-screen graphic
overlays 2d/3d animation, web design, logo design,
advertisements image retouching, art direction, matte painting and story boarding. On-site experience.
BBC Sports | The Americas Cup | Formula One | WRC TV World Rally Magazine | The Bermuda Gold Cup | Volvo Ocean Race | Dubai Horse Racing | Euro 2004 Manchester United FA
illustration, inhouse branding, on-screen graphic
overlays 2d/3d animation, web design, logo design,
advertisements image retouching, art direction, matte painting and story boarding. On-site experience.
BBC Sports | The Americas Cup | Formula One | WRC TV World Rally Magazine | The Bermuda Gold Cup | Volvo Ocean Race | Dubai Horse Racing | Euro 2004 Manchester United FA
Retoucher | Colour Corrector | Illustrator
Ellar Graphics | Pumpkin Patch - Urban Angel Account
retouching and colour correction for all POS, brochures
magazines, billboards, advertisements and catalogues
magazines, billboards, advertisements and catalogues
Visual Effects Artist | Retoucher & Colour Corrector | Matte Painter | Texture Artist
Pacific Renaissance Pictures
PRP FX/effects company | XENA, independent films and documentaries
image alteration, picture touch up, rig & object removal photo retouching and Image restoration, matte painting texture painting, mapping and modelling, 2d animation colour correction & compositing
Productions include: Super-fire, Dinosaur [animated Doco] various music videos, Power Rangers, Cleopatra 2525, Jack of all Trades
image alteration, picture touch up, rig & object removal photo retouching and Image restoration, matte painting texture painting, mapping and modelling, 2d animation colour correction & compositing
Productions include: Super-fire, Dinosaur [animated Doco] various music videos, Power Rangers, Cleopatra 2525, Jack of all Trades
What Others Say
References
To Whom it may concern
Sonia worked with us in the Design team as a Graphic Artist during the first half of 2010. She left at the conclusion of her contract in order to move to another city for personal reasons.
Sonia is intelligent, competent and organised. She is extremely skilled and capable and has a great ‘eye’ for design generally. While she came into our company with little specific fashion experience, she very quickly picked up the nuances and flavour required both for our products and our brand, and produced work of a high calibre accordingly. She was not at all fazed by
the rapid pace and dynamism that is part of the clothing industry.
Sonia is extremely personable, positive and straight-forward. She is a clear and articulate thinker and gets on easily and well with others, establishing good relationships with her coworkers quickly. I would recommend Sonia as an asset to any employer, and am happy to be contacted should a further reference be required.
Yours Sincerely,
Bronny Jacobsen.
General Manager Merchandise
Pumpkin Patch Ltd
To Whom It May Concern,
I have had the pleasure of managing Sonia Bass at PureDepth. She held the position of Creative Director where she was responsible for all aspects of creativity, design and the overall visual experience for our patented multi-layer display (MLD) technology.
Sonia directly managed PureDepth’s graphic design team. From day one, she completely immersed herself in PureDepth’s unique environment and technology. She generated results quicker and more effectively than I have ever seen anyone do so before.
Sonia’s creative vision drew out the best in her team. She led the delivery of new digital content that has since been described by our clients as the most visually compelling demonstration ever made for MLD. With very tight timelines associated with the production of these projects, Sonia took the opportunity by the reins and inspired her team to achieve an outstanding result – put simply, Sonia and her team made what others would call “impossible”, possible.
Sonia is a very talented self-starter. Only the highest quality is the norm for her work. Sonia leads by example where everything she does is done with care, consideration and passion. When the going gets tough, Sonia’s maturity powers through with complete professionalism and her “can do” attitude is absorbed by those around her.
Needless to say, Sonia comes with my highest recommendation.
Any organisation would be lucky to have her.
Sincerely,
Darryl Singh
Vice President, Software and Content Development
PureDepth, Inc.
Dear Reader,
I completely endorse Sonia’s experience and capabilities. She joined a company with a unique set of creative and graphic challenges, coupled with a young, energetic but inexperienced team and made a great impact and difference in a very short amount of time.
She is passionate about her work, and extremely committed.
She leads by example-a trait I think very highly of-and brings to bear a level of creativity and professionalism that anyone could benefit from.
I and my colleagues were saddened that due to our need to stretch our cash resources we had to let her go. However, I believe that should that situation change and our needs require, I would not hesitate to hire
her again.
I would be happy to discuss further by phone. I can be reached on either:
021 277 0907, or 001-408-394-9146.
Sincerely,
Andy.
Andy Wood CEO
PureDepth Inc.
To Whom it may concern
Sonia Bass was employed by D1 Creative as a Graphic designer from March 2008 - Dec 2008.
During her time at D1, Sonia fitted in well to our small design team. She would always contribute unique ideas during our brainstorming sessions and come up with creative concepts. She is a talented illustrator who worked on our Cadbury Easter 2009 POS single-handedly.
She maintained a happy and friendly relationship with her work colleagues and communicated well with our clients and suppliers.
She is a creative designer and motivated team player.
I wish her well for the future.
Kind Regards
Brenda Lawrence-Mason
Director
Sonia worked with us in the Design team as a Graphic Artist during the first half of 2010. She left at the conclusion of her contract in order to move to another city for personal reasons.
Sonia is intelligent, competent and organised. She is extremely skilled and capable and has a great ‘eye’ for design generally. While she came into our company with little specific fashion experience, she very quickly picked up the nuances and flavour required both for our products and our brand, and produced work of a high calibre accordingly. She was not at all fazed by
the rapid pace and dynamism that is part of the clothing industry.
Sonia is extremely personable, positive and straight-forward. She is a clear and articulate thinker and gets on easily and well with others, establishing good relationships with her coworkers quickly. I would recommend Sonia as an asset to any employer, and am happy to be contacted should a further reference be required.
Yours Sincerely,
Bronny Jacobsen.
General Manager Merchandise
Pumpkin Patch Ltd
To Whom It May Concern,
I have had the pleasure of managing Sonia Bass at PureDepth. She held the position of Creative Director where she was responsible for all aspects of creativity, design and the overall visual experience for our patented multi-layer display (MLD) technology.
Sonia directly managed PureDepth’s graphic design team. From day one, she completely immersed herself in PureDepth’s unique environment and technology. She generated results quicker and more effectively than I have ever seen anyone do so before.
Sonia’s creative vision drew out the best in her team. She led the delivery of new digital content that has since been described by our clients as the most visually compelling demonstration ever made for MLD. With very tight timelines associated with the production of these projects, Sonia took the opportunity by the reins and inspired her team to achieve an outstanding result – put simply, Sonia and her team made what others would call “impossible”, possible.
Sonia is a very talented self-starter. Only the highest quality is the norm for her work. Sonia leads by example where everything she does is done with care, consideration and passion. When the going gets tough, Sonia’s maturity powers through with complete professionalism and her “can do” attitude is absorbed by those around her.
Needless to say, Sonia comes with my highest recommendation.
Any organisation would be lucky to have her.
Sincerely,
Darryl Singh
Vice President, Software and Content Development
PureDepth, Inc.
Dear Reader,
I completely endorse Sonia’s experience and capabilities. She joined a company with a unique set of creative and graphic challenges, coupled with a young, energetic but inexperienced team and made a great impact and difference in a very short amount of time.
She is passionate about her work, and extremely committed.
She leads by example-a trait I think very highly of-and brings to bear a level of creativity and professionalism that anyone could benefit from.
I and my colleagues were saddened that due to our need to stretch our cash resources we had to let her go. However, I believe that should that situation change and our needs require, I would not hesitate to hire
her again.
I would be happy to discuss further by phone. I can be reached on either:
021 277 0907, or 001-408-394-9146.
Sincerely,
Andy.
Andy Wood CEO
PureDepth Inc.
To Whom it may concern
Sonia Bass was employed by D1 Creative as a Graphic designer from March 2008 - Dec 2008.
During her time at D1, Sonia fitted in well to our small design team. She would always contribute unique ideas during our brainstorming sessions and come up with creative concepts. She is a talented illustrator who worked on our Cadbury Easter 2009 POS single-handedly.
She maintained a happy and friendly relationship with her work colleagues and communicated well with our clients and suppliers.
She is a creative designer and motivated team player.
I wish her well for the future.
Kind Regards
Brenda Lawrence-Mason
Director
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