Tara Blaine

Writer of Words, Thinker-Upper of Ideas

Portland, OR

I use language to translate your product/brand/plan-for-world-domination into a rich and compelling reality that resonates with your target audience.

Still figuring out that world-domination thing? Good news: I also combine my experience, wit, and inventiveness to generate vibrant concepts—and then I put them into practice.

So, let's imagine a world and make it a reality. And then dominate it together!

Web & Email

  • The first in a series of email promoting an eBook for educators
    The first in a series of email promoting an eBook for educators
  • This clever way to address a sensitive subject resonated well with customers, who clicked through and converted at high rates.
    This clever way to address a sensitive subject resonated well with customers, who clicked through and converted at high rates.
  • Making the benefits of the product both clear and compelling sent this email coupon's redemption rates soaring
    Making the benefits of the product both clear and compelling sent this email coupon's redemption rates soaring
  • "Snow Mom" did a lot of speaking for Fred Meyer at Christmas, and Customers responded with heavy clicks on this banner ad
    "Snow Mom" did a lot of speaking for Fred Meyer at Christmas, and Customers responded with heavy clicks on this banner ad
  • Can marketing beauty products to baby boomer women be relevant to Columbus Day? This high-performing email proves it can!
    Can marketing beauty products to baby boomer women be relevant to Columbus Day? This high-performing email proves it can!
  • I conceived, wrote, and art directed this email to solve a big problem: how to tastefully advertise personal massagers
    I conceived, wrote, and art directed this email to solve a big problem: how to tastefully advertise personal massagers
  • This email hit a 27% open rate because I addressed exactly what was on customers' minds during the polar vortex
    This email hit a 27% open rate because I addressed exactly what was on customers' minds during the polar vortex
  • This banner ad combines the cuteness factor with a message telling customers exactly how they benefit from the promotion
    This banner ad combines the cuteness factor with a message telling customers exactly how they benefit from the promotion
  • Thinning hair can be playful when you offer a lighthearted approach and a compelling solution—so says this email's 35% open rate
    Thinning hair can be playful when you offer a lighthearted approach and a compelling solution—so says this email's 35% open rate
  • Want results? Give your already-engaged email audience something special. This email garnered a click-through rate of over 40%
    Want results? Give your already-engaged email audience something special. This email garnered a click-through rate of over 40%
  • This promotion was advertised in stores, but redemptions skyrocketed when we took it digital
    This promotion was advertised in stores, but redemptions skyrocketed when we took it digital
  • Adding an editorial voice to this email expanded the brand voice and really resonated with customers.
    Adding an editorial voice to this email expanded the brand voice and really resonated with customers.
  • Just in time for spring, this email campaign focused on exactly what customers had on their minds
    Just in time for spring, this email campaign focused on exactly what customers had on their minds
  • This email campaign helped Fred Meyer retain over 80% loyalty during the closure and remodeling of the Burlingame store
    This email campaign helped Fred Meyer retain over 80% loyalty during the closure and remodeling of the Burlingame store

Print

  • Part of a print and digital campaign for educational nonprofit NWEA
    Part of a print and digital campaign for educational nonprofit NWEA
  • A great example of copy and design collaborating closely to create a fully integrated concept that communicates a strong message.
    A great example of copy and design collaborating closely to create a fully integrated concept that communicates a strong message.
  • This catalog was named one of the top 5 best copywriting in 2013 by Herschell Gordon Lewis. Yep, I wrote every word of it!
    This catalog was named one of the top 5 best copywriting in 2013 by Herschell Gordon Lewis. Yep, I wrote every word of it!
  • I defined a strong, playful voice for this brand—and customers responded!
    I defined a strong, playful voice for this brand—and customers responded!
  • Ad for Naropa University's Creative Writing Low-Residency Program
    Ad for Naropa University's Creative Writing Low-Residency Program
  • Naropa University sends a card commemorating Shambhala Day each year. This unique approach generated a huge response
    Naropa University sends a card commemorating Shambhala Day each year. This unique approach generated a huge response
  • Poster for an evening of comedy and eclectic performances
    Poster for an evening of comedy and eclectic performances
  • Ad for Naropa University's Peace Studies Department
    Ad for Naropa University's Peace Studies Department
  • This thank you card to Naropa University donors ensured continued brand engagement
    This thank you card to Naropa University donors ensured continued brand engagement
  • This non-profit needed a new way connect to potential members; this ad got to the heart of the matter
    This non-profit needed a new way connect to potential members; this ad got to the heart of the matter
  • An article for Naropa University's Alumni Magazine
    An article for Naropa University's Alumni Magazine
  • This ad campaign for a literary journal was all about impact
    This ad campaign for a literary journal was all about impact

Social Media

  • Promoting thought leadership for tech agency Metal Toad
    Promoting thought leadership for tech agency Metal Toad
  • Interactive Facebook app where moms can click on their favorite products to drop gift hints to their families
    Interactive Facebook app where moms can click on their favorite products to drop gift hints to their families
  • Social media is the perfect place to meet customers where they are, tying your products directly to their specific interests
    Social media is the perfect place to meet customers where they are, tying your products directly to their specific interests
  • Bridging the old-fashioned image of Fred Meyer and the ever-changing needs of customers on Facebook
    Bridging the old-fashioned image of Fred Meyer and the ever-changing needs of customers on Facebook
  • Facebook is the perfect place to invite customers to take action right now—especially when free chips are involved!
    Facebook is the perfect place to invite customers to take action right now—especially when free chips are involved!
  • Making it personal and light-hearted garnered lots of likes and interaction for this Facebook post
    Making it personal and light-hearted garnered lots of likes and interaction for this Facebook post
  • Timing is everything: this post hit customers' Facebook walls just as they were thinking "OMG, this weekend is Mother's Day!"
    Timing is everything: this post hit customers' Facebook walls just as they were thinking "OMG, this weekend is Mother's Day!"
  • In the realm of social media, giving customers something fun and timely to act on immediately gets results
    In the realm of social media, giving customers something fun and timely to act on immediately gets results
  • Facebook gives companies the chance to get personal with customers—and they reward you with engagement and loyalty
    Facebook gives companies the chance to get personal with customers—and they reward you with engagement and loyalty
  • My favorite part about this Twitter interaction was explaining to a group of executives what the Carlton dance is
    My favorite part about this Twitter interaction was explaining to a group of executives what the Carlton dance is

Social Expression

  • Hallmark Father's Day Card
    Hallmark Father's Day Card
  • Hallmark Valentine's Day Card
    Hallmark Valentine's Day Card
  • Hallmark Birthday Card
    Hallmark Birthday Card
  • Hallmark Valentine's Day Card
    Hallmark Valentine's Day Card
  • Hallmark Mother's Day Card
    Hallmark Mother's Day Card
  • Hallmark Missing You Card
    Hallmark Missing You Card