Tara Croft

Branding, Content Strategy, Editorial Direction, Messaging

New York, NY

Having written for the magazine, advertising and marketing worlds, Tara has been engaging readers while remaining true to brands and audiences for more than two decades.

She ran the first website at Chicago magazine, experienced the rise and fall of a startup, joined a fledgling business magazine and branded products and services for the ad world.

From travel to finance, Tara's writing has covered the broad spectrum of subjects for the broad spectrum of media.

Selected work

Content Strategy, Messaging and Brand Voice for Hudson Valley Jane

Hudson Valley Jane landing page positioning
Hudson Valley Jane "about" writing
Hudson Valley Jane brand descriptions

Social Video Concepting

InMod furniture video still 1
InMod furniture video still 2
InMod furniture video still 3
InMod furniture bubble chair video still 1
InMod furniture bubble chair video still 2
InMod furniture bubble chair video still 3
InMod furniture bubble chair video still 4
Magic Hour teas video still
Health Ade Kombucha video still
The Honest Kitchen video still
Redi-Tag video still
DentalPlans.com video still 1
DentalPlans.com video still 2
Pilot Pen gel pen video still
Walden Mutual video still
Pop Bitties video still
Altec headphones video still

Content Strategy and Messaging for City National Rochdale

City National Rochdale (cnr.com): Content Strategy and Copywriting
City National Rochdale (cnr.com): Content Strategy and Copywriting
City National Rochdale (cnr.com): Content Strategy and Copywriting
City National Rochdale (cnr.com): Content Strategy and Copywriting
City National Rochdale (cnr.com): Content Strategy and Copywriting

tZERO Advisors

Concept Development

Sappy Paper - Printer of the Year - Print Ad
Sappi Paper - Printer of the Year - Postcards
Serena del Mar - Brand Intro 1
Serena del Mar - Brand Intro 2
BMO Engagement Concept 1 - GenBMO
BMO Engagement Concept 2 - BMO POV
Bloomberg Verbal Identity - New Hire Orientation
IBM Infographic - Marketers of the Future
VSA Internship Guide

Content Strategy, Positioning and Messaging for IBM

IBM API Connect
IBM API Connect
IBM API Connect
IBM API Connect
IBM API Connect
IBM API Connect

Branding, Naming, Positioning and Copywriting for Fit For Life

SPRI Sizzle Reel Editing Consulting and Copywriting
PetWell Brand Positioning and Copywriting
PetWell Brand Positioning and Copywriting
PetWell Brand Positioning and Copywriting

Product Positioning and Copywriting for Blue Corner Solutions

Product Positioning, Tagline and Copywriting for Gondo

Banking Writing

BAML Community Development Banking Ad
BAML Healthcare White Paper
BAML Middle Market Brochure
BAML Community Development Banking - Digital Brochure
BAML IndexOnline Digital Brochure
BAML Environmental Business Initiatives
BAML Healthcare Capabilities Card
BAML Capabilities Print Ad - Religious Orgs
Bank of America Merrill Lynch - Credit Brochure

Financial Marketing

Ad: Insurance Woman of the Year
Oppenheimer - Barron's Ad
Oppenheimer - Awards Flyer
Oppenheimer - CLO Magazine Ad
Golub Capital - Print & Banner Ad
QBE Home Page
QBE Business Insurance
QBE Business Insurance
QBE Personal Insurance
Spectra Fund Postcard
Annual Shareholder Letter
Annual Shareholder Letter
Annual Shareholder Letter
Annual Shareholder Letter
Annual Shareholder Letter
Alger Website
Alger Website
Alger Website
Alger Website
Alger Website
Spectra Green Fund Flyer
Spectra Green Fund Flyer
Spectra Fund Brochure
Spectra Fund Brochure
Spectra Fund Brochure
Spectra Fund Brochure
Spectra Fund Brochure
Analyst Q&A
Spectra Fund Brochure
Analyst Q&A
Analyst Q&A
Spectra Fund Brochure
Alger Analyst Q&A
Alger Analyst Q&A
Alger Analyst Q&A
China Fund Flyer
Behavioral Investing White Paper for Advisors
Behavioral Investing White Paper for Advisors
Behavioral Investing White Paper for Advisors
Behavioral Investing White Paper for Advisors
Behavioral Investing White Paper for Advisors for Advisors
Behavioral Investing White Paper for Advisors
Behavioral Investing White Paper for Advisors
Behavioral Investing White Paper for Advisors
Behavioral Investing White Paper for Advisors
Spectra Fund Website
Spectra Fund Website
Spectra Fund Website
Spectra Fund Website
Spectra Fund Website
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure

Agency Work

Schwab Site: Advisors Turning Independent
Schwab Site: Advisors Turning Independent
Schwab Site: Advisors Turning Independent
Schwab Case Studies
Schwab Case Studies
Schwab Case Studies
Schwab Case Studies
Ameriprise Dream Book
Ameriprise Dream Book
Ameriprise Dream Book
Ameriprise Dream Book
Ameriprise Dream Book
Ameriprise Dream Book
Ameriprise Dream Book
Ameriprise Dream Book
Ameriprise Dream Book
PerTrac Website
DiscoverReady Website Concepts
DiscoverReady Website Concepts
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website Concepts
DiscoverReady Website Concepts
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
DiscoverReady Sales Brochure
DiscoverReady Sales Brochure
DiscoverReady Sales Brochure
DiscoverReady Sales Brochure
DiscoverReady Sales Brochure
DiscoverReady Sales Brochure
Citi Brochure: Committed to Women Advisors
Citi Brochure: Committed to Women Advisors
Citi Brochure: Committed to Women Advisors
Citi Brochure: Committed to Women Advisors
Citi Brochure: Committed to Women Advisors

Business Journalism

Magazine Writing

View Tara's Resume for more information. |taracroft@me.com