Jeremy Vernon

No Ordinary Copywriter and Content Designer

Sydney, Australia

I write engaging and well-crafted copy that demands attention, encourages action, increases sales, and improves the way customers feel about the brands they engage with.

My clients range from international agency groups and large corporations to small local businesses, and I’m as skilled content designing an entire website as I am writing a 30 second script or editing a sales letter.

I’d love to hear from you, and to help you. You’ll find my contact details at the bottom of this page.

Selected work

Brand experience

These are some of the brands I've created work for.
These are some of the brands I've created work for.

End-to-end content design and copywriting

Westpac Business One account: From attraction to application to onboarding and customer support
ADF Careers: From attraction to education to engagement to digital application and applicant support
Westpac EFTPOS Air mobile payments app: From attraction to secure application and onboarding

Digital including website pages, UX journeys, application and purchase flows, advertising, direct marketing and app development

Numerous product and service pages for Westpac - www.westpac.com.au
Hundreds of pages of copywriting for www.defencejobs.org.au (part of Grand Effie winning campaign)
Career and product selector tools
Copywriting for all elements of this fitness app including program flow, technique advice, and numerous health, fitness and wellbeing articles.
Interactive dosage calculator for Panadol
Romantic poetry featured on animated Valentine's Cards sent in support of the Heart Foundation
Copywriting and copy editing for the entire My Dog website - www.mydog.com.au
Copywriting for the Brancott Estate "World's Most Curious Bottle" app.
Copywriting and copy editing for the Jacob's Creek website - www.jacobscreek.com.au
NSW Government / Sydney Water campaign microsite
Copywriting and copy editing for the entire Woolmark "Merino" website - www.merino.com
Copywriting and copy editing for the entire OPSM website - www.opsm.com.au
Electronic direct mail for Mars Foods
Research and copywriting for the Sunbeam website - www.sunbeamfoods.com.au

SEO and customer support article writing

Numerous SEO articles for Westpac 'Help for your business' - www.westpac.com.au/business-banking/business-help
Numerous health, fitness and wellbeing articles for the ADF Active app (research and copy)
Numerous SEO articles for Nicabate, Panadol, Polident and Sensodyne (GSK)
Numerous SEO articles for Nicabate, Panadol, Polident and Sensodyne (GSK)
SEO website articles for Voltaren
Numerous SEO articles for Panadol

Brochures and reports

One of dozens of brochures written for Defence Force Recruiting covering different ranks and roles within the Navy, Army and Air Force plus numerous category-specific brochures and leaflets.
Destination research and copywriting for the Outback Spirit brochure
Part of the Annual Report for Redkite - a charity that provides support to young people with cancer
Two spreads from an 84 page brochure for Canada Tourism
Prospectus for the Australian Defence Force Academy
Part of a highly-successful campaign to recruit Indigenous Australians into the ADF
Brochure that explains the complexities of Defence University Sponsorship