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Design & Creative Direction, New York


New York, NY
Jan 2007 - Present
Design Director
Johnson & Johnson Global Strategic Design Office
The Global Strategic Design Office was formed in late 2005 to give Johnson & Johnson a competitive advantage through design. As the Design Director for Baby Care from January 2007 through March 2010, I drove creative processes for brand identity and packaging design for the Johnson's brand of baby and adult products worldwide. Our redesign of the iconic Johnson's Baby portfolio is currently rolling out globally; other projects included a restaging of the Facial Care portfolio in EMEA (launching August 2010), and a revitalized line of adult colognes for Latin America. I also oversaw redesigns for regional Baby brands Penaten and Natusan, from Germany and Sweden respectively.

In late 2009, I began transitioning onto the Beauty Care business unit, with responsibility for the Clean & Clear brand. In addition to rolling out a portfolio refresh globally, we have just completed the brand's first foray into the body wash category, launching next year.

In addition to my brand-specific duties, I also co-produce a bi-annual internal lecture series, and partner with a strategist to grow our innovation pipeline.
New York, NY
Art Director, Creative & Marketing Services
New York magazine
Managed the 3-person department within the creative marketing group. Promotional projects included brochures, invitations, sell sheets, presentations, in-book advertisements, special sections, and event identity and collateral design for the magazine's first retail event, Best Bets.
New York, NY
Sep 2001 - Mar 2006
Consultant Art Director
Major projects included website and print collateral design for stock photography firm Photonica; creative direction and design of the launch issue of Alternative Pick magazine; music packaging for BMG and Sony Music; and website design for NASA (Silver Medalist in I.D. Magazine's Interactive Media Design Review). Other clients included Condé Nast, the Times Square Alliance, and HBO.
New York, NY
Apr 2000 - Sep 2001
Senior Designer (promoted to Creative Director)
Lead designer on all aspects of Razorfish's corporate identity, from designing new logomark, identity guidelines and all related collateral, to overseeing its application on digital and printed formats for 17 offices worldwide. As Creative Director for Off-Air Creative, I oversaw design of promotional materials and print collateral for Broadcast clients.
New York, NY
Jul 1999 - May 2000
Associate Art Director
MTV Networks
Oversaw a talented staff of six in the Off-Air Creative department, on projects including MTV’s voter registration drive, sales materials for cable affiliates, and the Video Music Awards.
London, England
Jul 1998 - May 1999
Consultant Art Director
Freelance art direction for music packaging specialists Dolphin and Stylorouge for various clients, including HBO Films, Virgin Megastore and London Records.
London, England
Aug 1994 - Jul 1998
Art Director
Art direction and design of music packaging and related materials for 4.A.D Records, Beggars Banquet, Interscope, Warner Bros., among others. Non music-related projects included magazine design for Ray Gun Publishing, corporate identity, book jacket design and motion graphics projects.


Rochester, NY
Sep 1987 - May 1991
BFA, Fine and Applied Arts
Rochester Institute of Technology