Johnson & Johnson Global Strategic Design Office
The Global Strategic Design Office was formed in late 2005 to give Johnson & Johnson a competitive advantage through design. As the Design Director for Baby Care from January 2007 through March 2010, I drove creative processes for brand identity and packaging design for the Johnson's brand of baby and adult products worldwide. Our redesign of the iconic Johnson's Baby portfolio is currently rolling out globally; other projects included a restaging of the Facial Care portfolio in EMEA (launching August 2010), and a revitalized line of adult colognes for Latin America. I also oversaw redesigns for regional Baby brands Penaten and Natusan, from Germany and Sweden respectively.
In late 2009, I began transitioning onto the Beauty Care business unit, with responsibility for the Clean & Clear brand. In addition to rolling out a portfolio refresh globally, we have just completed the brand's first foray into the body wash category, launching next year.
In addition to my brand-specific duties, I also co-produce a bi-annual internal lecture series, and partner with a strategist to grow our innovation pipeline.