TrevorHale

Salt Lake City

I'm an avid writer with strong experience in many different forms of copywriting, journalism, public relations, marketing, and social media. What I'm looking for is a marketing and/or writing position that will engage, challenge and strengthen my love for the craft. I also have an extensive background in writing prose (both non-fiction and fiction), screenplays and comic scripts.

Experience

  • Marketing/Copywriter
    Salt Lake City, UT
    Jan 2014 - Present
    Molding Box
    - Conceptualize and write direct-response, consumer-oriented copy across a variety of platforms, including the company website, social media, email campaigns, marketing materials, and product packaging.
    - Perform appropriate research for search engine approved copy.
    - Compose copy for company website, third-party landing pages, infographics, press releases, blog posts, email offers, website greetings, headlines and other advertisements.
    - Pen technical copy that meets the needs of a growing company.
    - Pen copy for SEO, PPC and social media campaigns.
    - Wrote, designed, and added pages to the company website using WordPress.
    - Other areas of expertise include: ghostwriting, email blasts, editing, planning and prioritization, and concept development.
  • Copywriter
    Salt Lake City, UT
    Mar 2013 - Present
    Clearlink
    - Conceptualize and write direct-response, consumer-oriented copy across a variety of channels for many different brands and mediums.
    - Perform appropriate research for search engine approved copy.
    - Compose copy for landing pages, infographics, press releases, blog posts, email offers, website greetings, headlines and other advertisements.
    - Pen technical copy that meets the needs of large brands and adheres to compliance guidelines.
    - Pen copy for SEO, PPC and social media campaigns.
  • Social Media/Web Content Manager
    Salt Lake City, UT
    Feb 2009 - Present
    Salt Lake City Film Festival
    - Craft and execute a digital social media strategy.
    - Write and edit content for festival blog.
    - Pen Facebook copy.
    - Pen Twitter copy.
    - Develop copy for Festival print advertising.
    - Generate and pitch press releases for Festival and individual films.
    - Festival news picked up multiple times by Salt Lake Tribune, Deseret News, City Weekly, SLUG Magazine, In Utah This Week, Fox 13 News, KUTV 2 News, Park City TV, etc.

    http://www.slcff.com
  • Freelance Writer
    Salt Lake City, UT
    Jun 2004 - Present
    City Weekly
    - Contributed long and short form articles on many different subjects, including comics, film, music, comedy and the arts.

    Here's a link to all the work I've done at City Weekly: bit.ly/UJb0zk
  • Arts & Entertainment Editor
    Salt Lake City, UT
    May 2008 - May 2009
    Red Pulse Magazine/The Daily Utah Chronicle
    - Founded Arts & Entertainment magazine for the University of Utah's student newspaper The Daily Utah Chronicle.
    - Edited articles across 30 issues.
    - Wrote articles on music, film and the arts.
    - Hired, trained and managed a team of full-time and contributing writers.
  • Head Server/Manager
    Salt Lake City, UT
    Mar 1998 - Oct 2012
    Ruth's Diner
    - Front of House Manager responsible for all aspects of the restaurant.
    - Head Server responsible for up to 15 servers on a given day.
    - Managed a staff of nearly 30 people on any given day.
    - Helped schedule staff and maintain a comfortable work environment in a very fast-paced restaurant.

Education

  • Salt Lake City, UT
    Jan 2000 - Present
    University of Utah
    Major: Film Studies
    Minor: Creative Writing

Skills


  • Skills
    Hootsuite - Completed Hootsuite University
    Infusionsoft
    Asana
    WordPress
    Blogger
    Video Production: iMovie, Final Cut
    Music Production: Garage Band

    I also have a blog/website that I write on frequently. It has links to all my published works and includes a lot of general musings.

    http://www.trevorhale.com

The Bosses


  • Tracy and Erik Nelson - Owners, Ruth's Diner
    I worked for this couple for a long, long time and they provided me with a fantastic and enjoyable work environment. I learned a lot from them about dealing with customers and how to run a successful business.

  • Scott Renshaw - A&E Editor, City Weekly
    Scott has helped me become a better writer in more ways than even he knows. He's always treated me with great respect, but never kept the kid gloves on and I've always appreciated him for that.

  • Ian Peterson
    Ian recruited me to work for him at Molding Box and taught me how to run an efficient and productive marketing department for a large company.

  • Matt Whittaker & Chris Bradshaw - Festival Directors, Salt Lake City Film Festival
    Matt and Chris had a vision for a small, truly independent film festival in Salt Lake City and I'm lucky to have been a part of it. They're very hands-off and trusted me to make the right moves and that's meant a lot to me as it's allowed me to use my own creativity to a great extent.