Ola launched as a hyperlocal cab aggregator in late 2010. In 2012 when Ola came to us for the brand launch, we realised the need to create a category in a country where most of the population was still embracing technology. 6+ years later Ola has planted roots in different countries, different categories and most importantly has given fierce competition to rival Uber. The journey with Ola has been tremendous to say the least and I have have been part of it since day 1.