Alice Calista Cronin
is a professional copywriter and creative strategist who inhabits the voices of
brands big (Tommy Hilfiger, Cole Haan & L’Oréal) and small (B&H Photo, Lovery, The WhiskyX). Her work has appeared in catalogs,
magazines, websites and apps. From eye-catching headlines to friction-reducing microcopy, Alice's empathy, creativity and wordplay garners measurable, targeted results your company—and your clients—will appreciate. Liz Lemon is
her spirit animal.