General info
CD/Senior Writer
Sydney, Australia
Sydney, Australia
I am a highly versatile and collaborative creative with a passion for big, unconventional thinking and a practical approach to problem solving.
Over the course of my career, I have written and produced award winning campaigns across every discipline for some of the world’s most loved brands.
My work has been recognised at Cannes, London International, Spikes, One Show, AWARD and the major effectiveness shows.
I believe in creating work that’s provocative, culturally significant and true, always striving to make a positive impact on the world.
After 20 years in this industry, cracking a tough business problem with an original idea is still one of the greatest feelings imaginable.
Over the course of my career, I have written and produced award winning campaigns across every discipline for some of the world’s most loved brands.
My work has been recognised at Cannes, London International, Spikes, One Show, AWARD and the major effectiveness shows.
I believe in creating work that’s provocative, culturally significant and true, always striving to make a positive impact on the world.
After 20 years in this industry, cracking a tough business problem with an original idea is still one of the greatest feelings imaginable.
Awards
London International Award Gold
Cannes Award Shortlist Press x3
Cannes Award Shortlist Direct x2
Spikes Film Shortlist
One Show Print Shortlist
AFA Effectiveness Grand Pinnacle Award
Communication Arts Advertising Annual
AWARD Bronze x3
AWARD Finalist x2
Caxton Award x5
Siren Award
Folio Award
Mobius Award
Cannes Award Shortlist Press x3
Cannes Award Shortlist Direct x2
Spikes Film Shortlist
One Show Print Shortlist
AFA Effectiveness Grand Pinnacle Award
Communication Arts Advertising Annual
AWARD Bronze x3
AWARD Finalist x2
Caxton Award x5
Siren Award
Folio Award
Mobius Award
Other Acknowledgements
Ad campaign hanging in the Louvre Paris, French National Collection, Musee De La Publicite.
Lurzer’s Archive appearances x4
Shots Reel appearance x1
Shots Magazine appearance x1
Front Cover image of Campaign Brief x2
Campaign Brief appearances x5
The Work appearances x6
Advertising Now Print appearances x2
Best Ads On TV appearances x 22
Lurzer’s Archive appearances x4
Shots Reel appearance x1
Shots Magazine appearance x1
Front Cover image of Campaign Brief x2
Campaign Brief appearances x5
The Work appearances x6
Advertising Now Print appearances x2
Best Ads On TV appearances x 22
Experience
Creative Director/ Senior Copywriter
Freelance
Highlights:
New business pitch wins for the Commonwealth Bank, OPSM, TAB, Pfizer, Snackbrands and hipages.com.au
Agencies:
Leo Burnett, Publicis Mojo, Ikon Communications, Spark44, 303 Lowe, MJW
Clients:
McDonald’s, Commonwealth Bank, Samsung, TAB, OPSM, Colonial First State
New business pitch wins for the Commonwealth Bank, OPSM, TAB, Pfizer, Snackbrands and hipages.com.au
Agencies:
Leo Burnett, Publicis Mojo, Ikon Communications, Spark44, 303 Lowe, MJW
Clients:
McDonald’s, Commonwealth Bank, Samsung, TAB, OPSM, Colonial First State
Senior Copywriter
JWT
Highlights:
Leading the direction for creative on RAC, Kimberley Clark and Nestle.
Clients:
RAC, Kimberley Clark, Nestle, Kellogg’s, Johnson and Johnson
Leading the direction for creative on RAC, Kimberley Clark and Nestle.
Clients:
RAC, Kimberley Clark, Nestle, Kellogg’s, Johnson and Johnson
Senior Copywriter
DDB
Highlights:
Winning the entire Arnott’s creative account following the success of our integrated campaign for Tim Tam. Producing the pitch winning work for BWS.
Clients:
Arnott’s, McDonald’s, Volkswagen, Telstra, BWS
Winning the entire Arnott’s creative account following the success of our integrated campaign for Tim Tam. Producing the pitch winning work for BWS.
Clients:
Arnott’s, McDonald’s, Volkswagen, Telstra, BWS
Senior Copywriter
Ogilvy
Freelance Senior Copywriter
DDB
Senior Copywriter
Arnold/ The Furnace
Copywriter
Publicis Mojo
Copywriter
DDB
Managing Director
MindShare Indonesia