Creative Director | Art Director | Brand Strategist | Thinker

General info
Creative Director | Art Director | Brand Strategist | Thinker
Located Globally
Creative Director specializing in creating conceptual, integrated, and strategic ideas across all media –– Traditional, Non-traditional, digital, social, and everything in-between. Let's get working.
New York | Miami | LA | Chicago | Everywhere
Sep 1999 - Present
Freelance Creative Director
A mix of traditional, non-traditional, digital, social, experiential... etc... On and off since 1999. Edelman (NYC), Grey (NYC), Arnold (NYC), Ogilvy (NYC), Zubi (Miami), MRY (NYC), McKinney (Durham), Area 23 (NYC), Saatchi & Saatchi Wellness (NYC), Red Square Gaming (Mobile), Markham Unlimited (Miami), Digitas Health (Philly), DDB Health (SF), Harrison & Star (NYC), Clive NY (Brooklyn), Pinnacle (Chicago), The CementBloc (NYC), Traffik (Irvine), Victors & Spoils (Boulder), Zimmerman (Fort Lauderdale), KAOS (Miami), Cline Davis & Mann (Princeton), DePirro/Garrone (NYC), Tierney (Philly), The Johnson Group (Chattanooga), Bradshaw Advertising (Portland), Ogilvy Healthworld (NYC), Ogilvy CommonHealth (Parsippany), TBWA\Chiat\Day (SF & NYC), Hill Holliday/GMO (SF), GLOW Creative (SF), Priscaro & Hukari (SF) and many, many more.

Categories: Automotive, Beer/Spirits/Wine, Cable/Telecommunications, Construction, CPG, Financial Services, Food & Beverage, Gaming, Government, Healthcare/Pharmaceutical, Higher Education, Lifestyle, Non-Profit, Professional Sports, QSR and Fast-Casual, Real Estate, Retail, Technology, Travel & Leisure and Utilities/Energy.
New York
Oct 2016 - Jun 2017
Freelance Creative Director
Grey Worldwide
Jul 2011 - Apr 2012
Creative Director, Agency Lead
Mercedes-Benz (Torque Creative)
Responsible for leading the conception and execution of multi-channel, integrated advertising campaigns while managing creative teams (over 40 plus freelancers, solid and dotted line) and daily creative output, and providing agency-wide thought leadership.

This involved re-launching Sprinter Commercial Vehicles for both Mercedes-Benz and Freightliner (Sales up 30.7% in first 6 months of 2012) and revitalizing MB's After Sales Department (Service, Parts & Accessories) and Mercedes-Benz Classic Center.

Led agency in winning first ever integrated national branding effort, (through Germany), for Mercedes-Benz's Service and After Sales Market (against outside agencies.)
Feb 2003 - May 2008
Principal, Executive Creative Director
Cohen & Company Creative Inc.
Was responsible for all creative and strategic direction. Agency was named one of South Florida's largest –– Growing it from a little over $20 million to $40 million plus in a couple of years.

Clients included Advantage Rent-A-Car, Champion-Lyte Sports Drink, Dezer/Trump Development, Lennar, Orange Bowl Committee, Stiles Corporation, Sweet'N Low Flavored Syrup, The Falcone Group, Turchin Companies… And many, many more.
Ft. Lauderdale
Jul 2002 - Feb 2003
ACD/Art Director
Harris Drury Cohen (HDC)
My main responsibility, along with my copywriting partner, was leading new initiatives to help further existing client relationships while trying to land new ones. I worked across most integrated channels, including Advertising (TV, print, radio, out-of-home); Direct Marketing, and Collateral.

Clients: Alabama Power, Almond Resorts, Florida Marlins, Greater Fort Lauderdale CVB, Hershey, Sea-Doo Watercrafts
San Francisco
Aug 1999 - Mar 2001
ACD/Art Director
Kirshenbaum Bond & Partners
Developed and managed creative for bigvine.com, Blimpie Subs, cellmania.com, IHOP, PeopleSoft and Schmaltz Brewery.

Introduced StarKist's Charlie the Tuna in an integrated media blitz for Blimpie Subs.

Also worked on campaigns for Metricom (Ricochet), Mother's Cookies, Offroad Capital and wine.com.
New York
May 1997 - Aug 1998
Art Director
Lowe and Partners/SMS
Developed creative for Amstel Light, Braun, Club Med, Denny’s, Diet Coke, Eddie Bauer, Heineken, KPMG, Major League Baseball, Oral-B, Perdue Farms, Mercedes-Benz, Schering-Plough (Claritin), Smirnoff, Sony, Weight Watchers.
Jan 1996 - Jan 1997
Art Director
Hill, Holliday
Developed creative for AutoNation USA, BankBoston, Coopers & Lyrand (PricewaterhouseCoopers), Harvard Pilgrim, Partners Healthcare, Sony, Spalding (Top-Flite Golf), Wall Street Journal.
Jan 1994 - Dec 1995
Pop Culture & Creative Branding
Miami Ad School
Dec 1992 - Dec 1993
BA in Communications (Journalism/Advertising)
University of Central Florida