JP Martin

- Define and bring to life the Purpose of international companies through the development, execution, and writing of communication assets and campaigns.

- Conceive, implement, and lead ESG and DEI strategies answering to issues and challenges of major global groups.

- Manage consulting, strategy implementation, customer relations, and reporting.

Clients : Avril, AXA, Boiron, Edenred, Gavi, Henkel, Infosys, Ipsos, Lego, Malakoff Humanis, Novo Nordisk, OMS, RTE, Sanofi, Sonepar, SUEZ, Teva, UBAF, Unitaid, Vinci..

- Analyze, adapt, or create employer branding strategies.

- Assist the creative director in managing creative teams

and execution of campaigns.

- Actively contributed to redesigning the website and implementing a personalized job board to reinforce Radancy's brand awareness and market share.

- Lead production teams on photo and video shoots.

- Provide training for trainees and junior profiles.

- Creation of a multi-print employer branding campaign for the French Navy (90 prints, 7 TV spots, 2 cinema spots, 80 posts on RS, Website & job offers redesign).

- Creation of a humorous 5-episode web series promoting KPMG's employer brand.

Clients: Afflelou, AG2R La Mondiale, Alstom, Accenture, Arkema, Bonduelle, Burger King, Coca-Cola European Partners, Danone, Dassault Systèmes, DHL, Deloitte, Eramet, EY, FDJ, Framatome, Gendarmerie Nationale, Groupe BPCE, Khuene+Nagel, KPMG, Lidl, LVMH, Marine Nationale, Ministère de la Justice, Pernod-Ricard, Police Nationale, Primark, Quartus , Relais Châteaux, Sanofi, Sécurité Sociale, Sodexo, Système U, SUEZ, Valéo.

- B.E.T.C.: Drafting a manifesto (Fr/Ang) for the new responsible cosmetics department at L'Oréal.

- Pikel: Designing a "serious game" for Orange Monde and all its employees. (4 awards won)

- Goom: Conceptualizing and writing radio spots aligned with the Monoprix tone for its in-house radio station.

- X-Prime: Defining/transcribing a brand's specific tonality through Social Media and helping emerging brands to define their identity.

- Aressy: Designing B2B communication campaigns.

Clients: Biotherm (via Mazarine Digital)
L'Oréal (via BETC)
Orange France & Orange Monde (via Pikel)
Adecco, Enedis, MonConfortGratuit.fr, Randstad, Secure (via VideoTelling)
Monoprix (via Goom)
Airbus (Defense & Space), Airbus BizlLab, Airbus A380, Alpha Roméo, Audi, BMW, Fleury Michon, Mazda, Mercedes, Nespresso, Saint-Gobain (via X-Prime)
3M, Air Liquide, Aperam, Bouygues Telecom, BWT, Google, HubOne, Hyundai Enterprise, New'ee, Samsung, Stid, T-Systems, Trane, Veolia (via Aressy).