Ben Farber

Produced a diverse array of external and internal new business development projects; from case studies, presentation boards, and retouching photography. Clients included: Project Red, Pitney Bowes, Washington Mutual, Carter's.

Developed a conceptual framework for a memorial exhibit design. Other achievements included translating brand standards into diverse internal and public facing marketing communications collateral. Work in collaboration with creative team, which includes Account Managers, Project Managers and Art Directors.

Designed branded presentation graphics for the marketing and advertising sales division of WSJ. Worked independently and with Art Directors and stakeholders to develop new marketing collateral and print advertisements.

Interpreted sketches and renderings from architects and developed presentations for RFP's and bids submissions; seen by developers and stakeholders. Supervised graphics department. Worked on an independent schedule, and assisted with new business development. Presentation work included: 
• Liberty National Luxury Residences – Power Point Presentation
• Domodedovo Master Plan – bid book and Power Point 
• NYCTA – RFP for Brighton Beach Line, Power Point 
• 50 West Street – Presentation graphics

Resolved production design issues, developed marketing materials and implemented branding within an extremely busy internal production and design department. Coordinated project schedule with supervisors.

Integrated marketing and design as lead designer in an internal marketing team, for a division of Hunter Douglas. Interpreted business objectives into cohesive marketing.

• Developed numerous marketing initiatives that leveraged the core businesses exposure by 15%.
 
• Redesigned a 100 page marketing and sales binder; resulting in 25% growth in net sales.
 
• Increased company profile in the Hospitality sector, through re-designed e-mail marketing effort.

• Integrated marketing campaigns through a new web sites that reinforced the brands strategic values.

Consulted within the architectural publishing group. Responsibilities included the design and production of more than 36 Sweets architectural catalogs.

Redesigned standardized testing materials for middle school students. Worked independently and in collaboration with Editors, Art Directors, and Project Managers.