General info
Kelly Lovelock is an award winning, multi-skilled creative with over 15 years’ experience. He started out in advertising in 02, after a competitive surfing career, since then Lovelock has spent time at Publicis Mojo Sydney, Leo Burnet Sydney, and 10 years at FCB NZ where he played an integral role across significant new business wins including: BMW/MINI, National Bank and Volkswagen. Kelly was creative group head on BMW, MINI, Prime TV, NZI, PAK’nSAVE, Health Promotion Agency, VW and Mercury Energy whilst making significant contributions to various other accounts including; Vodafone, National Bank, Mitre 10 and Air NZ. The social change work delivered, resulting in dozens of EFFIE awards and long and trusted relationships with many key clients is what Lovelock says he is most proud of. He has also added to the NZ vernacular, introducing the term ‘Beersies’ which is now included in both the Urban and Collins dictionaries. In addition to driving business results, Kelly’s work has been highly awarded in all the major international creative shows, including multiple golds at Cannes, One Show and D&AD Yellow Pencils.
NZ Marketing Awards 2019
Best In-House Marketing Campaign
NZSki
NZDM Awards 2016
Gold - Retail, Channel Gold
Sony New Zealand
NZDM Awards 2016
Gold - Social Media & Viral
Sony New Zealand
D&AD 2014
YELLOW PENCIL NOMINATION
The Devils Chair
NZI - New Zealand Insurance
AWARD 2014
SILVER x 2
The Devils Chair
NZI - New Zealand Insurance
AWARD 2014
BRONZE x 2
The Devils Chair
NZI - New Zealand Insurance
AWARD 2014
SILVER x 3
Secret Diary of a Call Girl
Prime TV
AWARD 2014
BRONZE x 2
Secret Diary of a Call Girl
Prime TV
AXIS (NZ) 2014
GRAND PRIX
The Devils Chair
NZI - New Zealand Insurance
AXIS (NZ) 2014
GOLD x 3
The Devils Chair
NZI - New Zealand Insurance
AXIS (NZ) 2014
SILVER
The Devils Chair
NZI - New Zealand Insurance
AXIS (NZ) 2014
SILVER x 2
Kids Party
Gregg's Jelly
CANNES LIONS 2013
GOLD
Best Use of Radio as a Medium
Secret Diary of a Call Girl
Prime TV
CANNES LIONS 2013
GOLD
Radio, Publications & Media
Secret Diary of a Call Girl
Prime TV
CANNES LIONS 2013
SILVER
Guerilla Marketing
Secret Diary of a Call Girl
Prime TV
CANNES LIONS 2013
BRONZE
Ambient
Secret Diary of a Call Girl
Prime TV
D&AD 2013
YELLOW PENCIL
Radio
Secret Diary of a Call Girl
Prime TV
ONE SHOW 2013
SILVER
Consumer Radio Single
Secret Diary of a Call Girl
Prime TV
ANDYS 2013
GOLD
Radio/Reset
Secret Diary of a Call Girl
Prime TV
LIA 2013
GOLD
Innovative use of Radio
Secret Diary of a Call Girl
Prime TV
CAPLES 2013
GOLD
Radio and Podcast
Secret Diary of a Call Girl
Prime TV
SPIKES Asia 2013
GOLD
Use of Radio as a Medium
Secret Diary of a Call Girl
Prime TV
NEW YORK FESTIVALS 2013
SILVER
Best Use of Medium, Radio
Call Girl
Prime TV
CLIO AWARDS 2013
BRONZE
Innovative Media
Secret Diary of a Call Girl
Prime TV
AXIS (NZ) 2013
GRAND PRIX
Screen Content & Radio
Secret Diary of a Call Girl
Prime TV
ORCA’s (NZ) 2013
GRAND ORCA
Secret Diary of a Call Girl
Prime TV
CAPLES 2012
BRONZE
Direct Response TV
Meet the Meat of Your Dreams
Pak’nSave
BRONZE
Radio & Podcast
Meet the Meat of Your Dreams
Pak’nSave
AWARD 2012
BRONZE
Direct Response
Meet the Meat of Your Dreams
Pak’nSave
AWARD 2011
BRONZE
Print Campaign
Man Vs Wild, Prime TV
BRONZE
Press Single
Man Vs Wild, Prime TV
BRONZE
Press Single
Man Vs Wild, Prime TV
BRONZE
Direct Response Campaign
EFFIES Call for Entry
Making it Personal
THE WORK 2011
IN BOOK
Print Campaign
Man Vs Wild, Prime TV
CAXTONS 2011
GOLD
Man Vs Wild, Prime TV
PEOPLE’S CHOICE AWARD
Man Vs Wild, Prime TV
AWARD 2009
SILVER
Campaign, Art direction
Outdoor Gallery, Robert Harris
CANNES LIONS 2009
FINALIST
Best use of outdoor media,
Outdoor Gallery, Robert Harris
THE WORK 2009
IN BOOK
Outdoor Campaign
Outdoor Gallery, Robert Harris
THE WORK 2009
IN BOOK
Art Direction
Outdoor Gallery, Robert Harris
ONE SHOW 2008
BRONZE
Consumer Television Campaign
L word - Prime
AWARD 2007
SILVER
Print Craft
Clubhouse Magazine, Canadian Club
BRONZE
Dimensional Mail, Canadian Club
Best In-House Marketing Campaign
NZSki
NZDM Awards 2016
Gold - Retail, Channel Gold
Sony New Zealand
NZDM Awards 2016
Gold - Social Media & Viral
Sony New Zealand
D&AD 2014
YELLOW PENCIL NOMINATION
The Devils Chair
NZI - New Zealand Insurance
AWARD 2014
SILVER x 2
The Devils Chair
NZI - New Zealand Insurance
AWARD 2014
BRONZE x 2
The Devils Chair
NZI - New Zealand Insurance
AWARD 2014
SILVER x 3
Secret Diary of a Call Girl
Prime TV
AWARD 2014
BRONZE x 2
Secret Diary of a Call Girl
Prime TV
AXIS (NZ) 2014
GRAND PRIX
The Devils Chair
NZI - New Zealand Insurance
AXIS (NZ) 2014
GOLD x 3
The Devils Chair
NZI - New Zealand Insurance
AXIS (NZ) 2014
SILVER
The Devils Chair
NZI - New Zealand Insurance
AXIS (NZ) 2014
SILVER x 2
Kids Party
Gregg's Jelly
CANNES LIONS 2013
GOLD
Best Use of Radio as a Medium
Secret Diary of a Call Girl
Prime TV
CANNES LIONS 2013
GOLD
Radio, Publications & Media
Secret Diary of a Call Girl
Prime TV
CANNES LIONS 2013
SILVER
Guerilla Marketing
Secret Diary of a Call Girl
Prime TV
CANNES LIONS 2013
BRONZE
Ambient
Secret Diary of a Call Girl
Prime TV
D&AD 2013
YELLOW PENCIL
Radio
Secret Diary of a Call Girl
Prime TV
ONE SHOW 2013
SILVER
Consumer Radio Single
Secret Diary of a Call Girl
Prime TV
ANDYS 2013
GOLD
Radio/Reset
Secret Diary of a Call Girl
Prime TV
LIA 2013
GOLD
Innovative use of Radio
Secret Diary of a Call Girl
Prime TV
CAPLES 2013
GOLD
Radio and Podcast
Secret Diary of a Call Girl
Prime TV
SPIKES Asia 2013
GOLD
Use of Radio as a Medium
Secret Diary of a Call Girl
Prime TV
NEW YORK FESTIVALS 2013
SILVER
Best Use of Medium, Radio
Call Girl
Prime TV
CLIO AWARDS 2013
BRONZE
Innovative Media
Secret Diary of a Call Girl
Prime TV
AXIS (NZ) 2013
GRAND PRIX
Screen Content & Radio
Secret Diary of a Call Girl
Prime TV
ORCA’s (NZ) 2013
GRAND ORCA
Secret Diary of a Call Girl
Prime TV
CAPLES 2012
BRONZE
Direct Response TV
Meet the Meat of Your Dreams
Pak’nSave
BRONZE
Radio & Podcast
Meet the Meat of Your Dreams
Pak’nSave
AWARD 2012
BRONZE
Direct Response
Meet the Meat of Your Dreams
Pak’nSave
AWARD 2011
BRONZE
Print Campaign
Man Vs Wild, Prime TV
BRONZE
Press Single
Man Vs Wild, Prime TV
BRONZE
Press Single
Man Vs Wild, Prime TV
BRONZE
Direct Response Campaign
EFFIES Call for Entry
Making it Personal
THE WORK 2011
IN BOOK
Print Campaign
Man Vs Wild, Prime TV
CAXTONS 2011
GOLD
Man Vs Wild, Prime TV
PEOPLE’S CHOICE AWARD
Man Vs Wild, Prime TV
AWARD 2009
SILVER
Campaign, Art direction
Outdoor Gallery, Robert Harris
CANNES LIONS 2009
FINALIST
Best use of outdoor media,
Outdoor Gallery, Robert Harris
THE WORK 2009
IN BOOK
Outdoor Campaign
Outdoor Gallery, Robert Harris
THE WORK 2009
IN BOOK
Art Direction
Outdoor Gallery, Robert Harris
ONE SHOW 2008
BRONZE
Consumer Television Campaign
L word - Prime
AWARD 2007
SILVER
Print Craft
Clubhouse Magazine, Canadian Club
BRONZE
Dimensional Mail, Canadian Club
View Kelly's Portfolio for work samples.