Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
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Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
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Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
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Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
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TV Spot (Ad Forum "Top 5 Best" Dec 2007):  http://www.largeidea.net/Work/port%20pieces/YokoCo...
TV Spot (Ad Forum "Top 5 Best" Dec 2007): http://www.largeidea.net/Work/port%20pieces/YokoCo...


Print Campaign paying tribute to Zen simplicity, an ancient Japanese wood block technique, new technology, the planet and of course, tires.
Print Campaign paying tribute to Zen simplicity, an ancient Japanese wood block technique, new technology, the planet and of course, tires.


Print Campaign paying tribute to Zen simplicity, an ancient Japanese wood block technique, new technology, the planet and of course, tires.
Print Campaign paying tribute to Zen simplicity, an ancient Japanese wood block technique, new technology, the planet and of course, tires.


Print Campaign paying tribute to Zen simplicity, an ancient Japanese wood block technique, new technology, the planet and of course, tires.
Print Campaign paying tribute to Zen simplicity, an ancient Japanese wood block technique, new technology, the planet and of course, tires.


NRPI Posters targeting realtors who own vacant land
NRPI Posters targeting realtors who own vacant land
NRPI Posters targeting realtors who own vacant land
NRPI Posters targeting realtors who own vacant land
Email Campaign announcing that Clear, the card you use to skip security lines at the airport, was available at the SF Giants' ballpark.
Email Campaign announcing that Clear, the card you use to skip security lines at the airport, was available at the SF Giants' ballpark.
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Email Campaign announcing that Clear, the card you use to skip security lines at the airport, was available at the SF Giants' ballpark.
Email Campaign announcing that Clear, the card you use to skip security lines at the airport, was available at the SF Giants' ballpark.
Download PDF
Email Campaign announcing that Clear, the card you use to skip security lines at the airport, was available at the SF Giants' ballpark.
Email Campaign announcing that Clear, the card you use to skip security lines at the airport, was available at the SF Giants' ballpark.
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Creative Director, Content / Sr. Copywriter / Music Supervisor. This was a Landing Page intro for a trade show exhibit. The audience were initially users at workstations. The Virtual Lab placed Lab Science equipment in it's context, making it easy for visitors to request info on Thermo's products and servrces. The site garnered a One Show Interactive accolade & brought in 3x more leads than our goal. http://www.largeidea.net/videos/portfolio/thermo/shell.swf
Creative Director, Content / Sr. Copywriter / Music Supervisor. This was a Landing Page intro for a trade show exhibit. The audience were initially users at workstations. The Virtual Lab placed Lab Science equipment in it's context, making it easy for visitors to request info on Thermo's products and servrces. The site garnered a One Show Interactive accolade & brought in 3x more leads than our goal.

http://www.largeidea.net/videos/portfolio/thermo/shell.swf
Overhead video for trade show booth:Note: Large File -- may not be viewable on a mac. Invite me in for coffee and I'll show ya' the goods. {Download (WMV) Movie: http://largeidea.net/videos/portfolio/thermo/environ_CD.wmv
Overhead video for trade show booth:

Note: Large File -- may not be viewable on a mac.
Invite me in for coffee and I'll show ya' the goods.

{Download (WMV) Movie: http://largeidea.net/videos/portfolio/thermo/environ_CD.wmv


Outdoor concepts for PayPal
Outdoor / Print concepts highlighting the ease and speed of not needing a card.
Outdoor / Print concepts highlighting the ease and speed of not needing a card.
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Outdoor / Print concepts highlighting the ease and speed of not needing a card.
Outdoor / Print concepts highlighting the ease and speed of not needing a card.
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Outdoor / Print concepts highlighting the ease and speed of not needing a card.
Outdoor / Print concepts highlighting the ease and speed of not needing a card.
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Re-brand of the company that put us to the moon.  Established tagline, new voice and brand guidelines.
Re-brand of the company that put us to the moon. Established tagline, new voice and brand guidelines.
Re-brand of the company that put us to the moon. Established tagline, new voice and brand guidelines.
Re-brand of the company that put us to the moon. Established tagline, new voice and brand guidelines.
Re-brand of the company that put us to the moon. Established tagline, new voice and brand guidelines.
Re-brand of the company that put us to the moon. Established tagline, new voice and brand guidelines.
Yokohama Print Campaign (Concept / Copy)
Yokohama Print Campaign (Concept / Copy)
Yokohama Print Campaign (Concept / Copy)
Yokohama Print Campaign (Concept / Copy)
OMsignal makes "smart clothes" -- performance wear with intelligent technology woven into the fabric. It gives you feedback on heart rate, temperature, breathing and more.  This was a campaign concept we did while developing their brand. The focus is on athletic/performance wear.
OMsignal makes "smart clothes" -- performance wear with intelligent technology woven into the fabric. It gives you feedback on heart rate, temperature, breathing and more. This was a campaign concept we did while developing their brand. The focus is on athletic/performance wear.
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OMsignal makes "smart clothes" -- performance wear with intelligent technology woven into the fabric. It gives you feedback on heart rate, temperature, breathing and more. This was a campaign concept we did while developing their brand. The focus is on athletic/performance wear.
OMsignal makes "smart clothes" -- performance wear with intelligent technology woven into the fabric. It gives you feedback on heart rate, temperature, breathing and more. This was a campaign concept we did while developing their brand. The focus is on athletic/performance wear.
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OMsignal makes "smart clothes" -- performance wear with intelligent technology woven into the fabric. It gives you feedback on heart rate, temperature, breathing and more. This was a campaign concept we did while developing their brand. The focus is on athletic/performance wear.
OMsignal makes "smart clothes" -- performance wear with intelligent technology woven into the fabric. It gives you feedback on heart rate, temperature, breathing and more. This was a campaign concept we did while developing their brand. The focus is on athletic/performance wear.
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Target Audience - Young, extreme gamers & "PC Enthusiasts" (people who "race" their computers). (It's a thing.)
Target Audience - Young, extreme gamers & "PC Enthusiasts" (people who "race" their computers). (It's a thing.)
Target Audience - Young, extreme gamers & "PC Enthusiasts" (people who "race" their computers). (It's a thing.)
Target Audience - Young, extreme gamers & "PC Enthusiasts" (people who "race" their computers). (It's a thing.)
This product page addressed a broader audience.
This product page addressed a broader audience.
This product page addressed a broader audience.
This product page addressed a broader audience.
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
LoJack CD-ROM:  AdTech Awards: Best Consumer Campaign
LoJack CD-ROM: AdTech Awards: Best Consumer Campaign
Multi award-winning OliveGarden.com
Multi award-winning OliveGarden.com
Storyboard for Olive Garden banner ad: this led to a 'wine basics' of the site. (CTA frame not included)
Storyboard for Olive Garden banner ad: this led to a 'wine basics' of the site. (CTA frame not included)
Storyboard for Olive Garden banner ad: this led to a wine opening/pouring video I scripted and creative directed. (CTA frame not included)
Storyboard for Olive Garden banner ad: this led to a wine opening/pouring video I scripted and creative directed. (CTA frame not included)
Storyboard for Olive Garden banner ad: this one led to the Wine/Food Matchmaker we created (I believe the first of its kind), bringing the site heaps-more interaction, page views, customer engagement opportunities, all that good stuff.
Storyboard for Olive Garden banner ad: this one led to the Wine/Food Matchmaker we created (I believe the first of its kind), bringing the site heaps-more interaction, page views, customer engagement opportunities, all that good stuff.
Direct mail Campaign for AutoNation: Postcard Front
Direct mail Campaign for AutoNation:
Postcard Front
Direct mail Campaign for AutoNation:Postcard Back
Direct mail Campaign for AutoNation:
Postcard Back
Direct mail Campaign for AutoNation:Postcard Front
Direct mail Campaign for AutoNation:
Postcard Front
Direct mail Campaign for AutoNation:Postcard Back
Direct mail Campaign for AutoNation:
Postcard Back
Direct mail Campaign for AutoNation: Postcard
Direct mail Campaign for AutoNation: Postcard
Direct mail Campaign for AutoNation: Postcard
Direct mail Campaign for AutoNation: Postcard
Outdoor Billboards & Airport Ads - Campaign 1: Business Class
Outdoor Billboards & Airport Ads - Campaign 1: Business Class
Outdoor Billboards & Airport Ads - Campaign 1: Business Class
Outdoor Billboards & Airport Ads - Campaign 1: Business Class
Outdoor Billboards & Airport Ads - Campaign 1: Business Class
Outdoor Billboards & Airport Ads - Campaign 1: Business Class