Fully integrated campaign with TV, print (both featured) and digital ads (not featured) touting the balance of environmental commitment and using the latest technologies to produce some of the highest performing tires on the planet.
Fully integrated campaign with TV, print (both featured) and digital ads (not featured) touting the balance of environmental commitment and using the latest technologies to produce some of the highest performing tires on the planet.
Fully integrated campaign with TV, print (both featured) and digital ads (not featured) touting the balance of environmental commitment and using the latest technologies to produce some of the highest performing tires on the planet.
Fully integrated campaign with TV, print (both featured) and digital ads (not featured) touting the balance of environmental commitment and using the latest technologies to produce some of the highest performing tires on the planet.


Fully integrated campaign with TV, print (both featured) and digital ads (not featured) touting the balance of environmental commitment and using the latest technologies to produce some of the highest performing tires on the planet.
Fully integrated campaign with TV, print (both featured) and digital ads (not featured) touting the balance of environmental commitment and using the latest technologies to produce some of the highest performing tires on the planet.


TV Spot (Ad Forum "Top 5 Best" Dec 2007):  http://www.largeidea.net/Work/port%20pieces/YokoCo...
TV Spot (Ad Forum "Top 5 Best" Dec 2007): http://www.largeidea.net/Work/port%20pieces/YokoCo...

Two campaigns, outdoor and digital executions shown here. The first highlights ease and security while the second is more focused on ease and speed. These were the outdoor and digital pieces to be paid off on landing pages.

Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog. Click dots under image for more >
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog. Click dots under image for more >
Download PDF
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Email Campaign announcing that the same Clear card you use to skip security lines at the airport is now available at the SF Giants' ballpark.
Email Campaign announcing that the same Clear card you use to skip security lines at the airport is now available at the SF Giants' ballpark.
Download PDF
Email Campaign announcing that the same Clear card you use to skip security lines at the airport is now available at the SF Giants' ballpark.
Email Campaign announcing that the same Clear card you use to skip security lines at the airport is now available at the SF Giants' ballpark.
Download PDF
Email Campaign announcing that the same Clear card you use to skip security lines at the airport is now available at the SF Giants' ballpark.
Email Campaign announcing that the same Clear card you use to skip security lines at the airport is now available at the SF Giants' ballpark.
Download PDF
Creative Director, Content / Sr. Copywriter / Music Supervisor. This was a Landing Page intro for a trade show exhibit. The audience were initially users at workstations. The Virtual Lab placed Lab Science equipment in it's context, making it easy for visitors to request info on Thermo's products and services. The site garnered a One Show Interactive & brought in 3x more leads than our goal. http://www.largeidea.net/videos/portfolio/thermo/shell.swf
Creative Director, Content / Sr. Copywriter / Music Supervisor. This was a Landing Page intro for a trade show exhibit. The audience were initially users at workstations. The Virtual Lab placed Lab Science equipment in it's context, making it easy for visitors to request info on Thermo's products and services. The site garnered a One Show Interactive & brought in 3x more leads than our goal.

http://www.largeidea.net/videos/portfolio/thermo/shell.swf
Overhead video for trade show booth:Note: Large File -- may not be viewable on a mac. Invite me in for coffee and I'll show you in person. It's more fun that way. {Download (WMV) Movie: http://largeidea.net/videos/portfolio/thermo/environ_CD.wmv
Overhead video for trade show booth:

Note: Large File -- may not be viewable on a mac.
Invite me in for coffee and I'll show you in person. It's more fun that way.

{Download (WMV) Movie: http://largeidea.net/videos/portfolio/thermo/environ_CD.wmv


Naming/Identity for Boston's newest skyscraper, Pierce. (I got to name a skyscraper.) Also helped with creative direction on voice and copy.
NRPI Posters targeting realtors who own vacant land
NRPI Posters targeting realtors who own vacant land
NRPI Posters targeting realtors who own vacant land
NRPI Posters targeting realtors who own vacant land
Target Audience - Young, extreme gamers & "PC Enthusiasts" (people who "race" their computers). (It's a thing.)
Target Audience - Young, extreme gamers & "PC Enthusiasts" (people who "race" their computers). (It's a thing.)
Target Audience - Young, extreme gamers & "PC Enthusiasts" (people who "race" their computers). (It's a thing.)
Target Audience - Young, extreme gamers & "PC Enthusiasts" (people who "race" their computers). (It's a thing.)
This product page addressed a broader audience.
This product page addressed a broader audience.
This product page addressed a broader audience.
This product page addressed a broader audience.
Outdoor Billboards & Airport Ads - Campaign 1: Business Class
Outdoor Billboards & Airport Ads - Campaign 1: Business Class
Outdoor Billboards & Airport Ads - Campaign 1: Business Class
Outdoor Billboards & Airport Ads - Campaign 1: Business Class
Outdoor Billboards & Airport Ads - Campaign 1: Business Class
Outdoor Billboards & Airport Ads - Campaign 1: Business Class
Re-brand of the company that put us to the moon.  Established tagline, new voice and brand guidelines.
Re-brand of the company that put us to the moon. Established tagline, new voice and brand guidelines.
Re-brand of the company that put us to the moon. Established tagline, new voice and brand guidelines.
Re-brand of the company that put us to the moon. Established tagline, new voice and brand guidelines.
Re-brand of the company that put us to the moon. Established tagline, new voice and brand guidelines.
Re-brand of the company that put us to the moon. Established tagline, new voice and brand guidelines.
Yokohama Print Campaign (Concept / Copy)
Yokohama Print Campaign (Concept / Copy)
Yokohama Print Campaign (Concept / Copy)
Yokohama Print Campaign (Concept / Copy)
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDF
Direct Mail: Postcards for Autonation encouraging customers to return for various services.
Direct mail Campaign for AutoNation: Postcard Front
Direct mail Campaign for AutoNation:
Postcard Front
Direct mail Campaign for AutoNation:Postcard Back
Direct mail Campaign for AutoNation:
Postcard Back
Direct mail Campaign for AutoNation:Postcard Front
Direct mail Campaign for AutoNation:
Postcard Front
Direct mail Campaign for AutoNation:Postcard Back
Direct mail Campaign for AutoNation:
Postcard Back
Direct mail Campaign for AutoNation: Postcard
Direct mail Campaign for AutoNation: Postcard
Direct mail Campaign for AutoNation: Postcard
Direct mail Campaign for AutoNation: Postcard
Multi award-winning OliveGarden.com
Multi award-winning OliveGarden.com
Storyboard for Olive Garden banner ad: this led to a 'wine basics' of the site. (CTA frame not included)
Storyboard for Olive Garden banner ad: this led to a 'wine basics' of the site. (CTA frame not included)
Storyboard for Olive Garden banner ad: this led to a wine opening/pouring video I scripted and creative directed. (CTA frame not included)
Storyboard for Olive Garden banner ad: this led to a wine opening/pouring video I scripted and creative directed. (CTA frame not included)
Storyboard for Olive Garden banner ad: this one led to the Wine/Food Matchmaker we created (I believe the first of its kind), bringing the site heaps-more interaction, page views, customer engagement opportunities, all that good stuff.
Storyboard for Olive Garden banner ad: this one led to the Wine/Food Matchmaker we created (I believe the first of its kind), bringing the site heaps-more interaction, page views, customer engagement opportunities, all that good stuff.
LoJack CD-ROM:  AdTech Awards: Best Consumer Campaign
LoJack CD-ROM: AdTech Awards: Best Consumer Campaign