General info
Marketing and Communications Director
Salt Lake City, UT
Salt Lake City, UT
Creative Professional with over 20 years of varying roles within the industry such as: Marketing Manager, Creative Director, Art Director, Production Director, UI/UX Designer, Interactive Art Director, Social Media Designer, etc. Working with a diverse group of clients, including Sports Marketing (NHL, MLB, MLS), Medical Institutions (OhioHealth, Benefis Health Systems), Medical Products (Collagenase Santyl, Glucerna, Ensure, Juven, DePuy, Abbot Laboratories Ross Industries), Educational Catalogs, Products, Publications (SRA, McGraw Hill, School Specialties), AutoGlass (Safelite, Glass Mechanix), Restaurants (Cameron Mitchell Restaurant group, Bruges Franchise), Real Property Management 250+ Franchises, ASP Pool Franchises, and many more industries, franchises, and small businesses.
Agencies/Companies
Marketing Director
Marketing, Communications, and Creative Management for 11 Real Property Management franchises. Working closely with the owner and CEO, to build new marketing initiatives from current trends, while compiling data from previous trends, to create a long term marketing strategy. Increased traffic and lead generation from the company websites to double previous years data in the first three months. Manage marketing budget, contractors and vendors. Renegotiate contracts, saving the company 65k in marketing costs. Implemented new technology across all franchises to bring in new leads and costumer contact.
Creative Director
Working closely with the Vice President of Marketing and Sales, we rebranded this company. Recreated every piece of collateral, video and online entity that the Real Property Management logo is placed on. Through and extensive and intense process we have rebuilt from the ground up to create an consistent identity that works for Real Property Management. Furthermore, over the last seven years we have grown the brand, establishing a consistency across 250+ franchises, built new markets, marketing/printing store solutions, management of all franchisee sites, ongoing campaigns to further the reach of the company.
Chief Creative Officer
As the CCO of 72 Design I wear many hats. Not only am I working with the team to create marketing solutions for our clients, but I am also meeting with clients, building new business opportunities, managing internal and contract employees, vendors and budgets. Our clients are all over the country in various markets, each requires a completely different approach to create a solution that works for them. I enjoy the challenge of researching their markets, finding the solution, and working with my team to create campaigns that get results.
Creative Manager
As the Creative Manager at HealthEquity I managed all facets of their brand. I worked on projects from conceptualization through production and print. Every day I work to keep a consistent brand for the company, while also managing time line, budget, vendors, freelancers, etc.
Senior Production Director/Senior Art Director
Fahlgren is a full service advertising agency with many large well know clients. I started as a Senior Art Director and moved over to Senior Production Director to lead the Production Department. This roll included working with the front end designers and then transitioning projects into production and through the print process. As the Senior Production Director I worked hands on with projects, while also managing the team, budgets, printing, and brand consistency.
Art Director
At HGA I worked on projects from conceptual through producing them. Projects were a diverse mix of high end advertising to 500 page catalogs. As a Production Designer and later a Art Director I worked on a variety of projects simultaneously.
Experience
Marketing Manager
• Implemented new PPC campaigns that generated double the leads of previous campaigns
• Increased web traffic and form fills
• Researched and created metrics of previous years data
• Created unique marketing plans for the 11 different franchise markets
• Negotiated new vendor contracts that saved 65k in marketing budgets
• Raised Google rating across the 11 Franchises by up to 2 points
• Increased web traffic and form fills
• Researched and created metrics of previous years data
• Created unique marketing plans for the 11 different franchise markets
• Negotiated new vendor contracts that saved 65k in marketing budgets
• Raised Google rating across the 11 Franchises by up to 2 points
Creative Director
• Rebrand 250+ franchise group
• Develop and design three years of the Columbus Blue Jackets marketing materials
• Lead creative team in the development of a high end promotionals
• Implementation and development of brand identification for multiple clients
• Art direct onsite photo shoots for all Cameron Mitchell Restaurants
• Storyboard commercial campaigns for clients such as Stanley Steemer and Columbus Blue Jackets
• Implement video campaigns
• Maintain and develop email campaigns and communications
• Interactive design of websites, web ads, social media, and web banners
• Analyze, estimate and manage budgets for multiple clients
• Coordinate with director and clients to execute events
• Work with various clients to create marketing strategies
• Develop and design three years of the Columbus Blue Jackets marketing materials
• Lead creative team in the development of a high end promotionals
• Implementation and development of brand identification for multiple clients
• Art direct onsite photo shoots for all Cameron Mitchell Restaurants
• Storyboard commercial campaigns for clients such as Stanley Steemer and Columbus Blue Jackets
• Implement video campaigns
• Maintain and develop email campaigns and communications
• Interactive design of websites, web ads, social media, and web banners
• Analyze, estimate and manage budgets for multiple clients
• Coordinate with director and clients to execute events
• Work with various clients to create marketing strategies
Senior Production Director
• Direct the production of yearly advertising campaigns for clients such as McDonald’s and Visit Florida
• Design and layout of long-format catalogs
• Lead production teams to design, layout and produce mulitple annual reports simultaneously
• Maintain look and feel of the initial concept, throughout the layout of advertising campaigns
• Troubleshoot pre and post press issues, including color, binding, embossing, etc.
• Manage brand identification for all clients
• Collaborate with printers to manage printing from estimates through final delivery and follow ups
• Design and layout of long-format catalogs
• Lead production teams to design, layout and produce mulitple annual reports simultaneously
• Maintain look and feel of the initial concept, throughout the layout of advertising campaigns
• Troubleshoot pre and post press issues, including color, binding, embossing, etc.
• Manage brand identification for all clients
• Collaborate with printers to manage printing from estimates through final delivery and follow ups
Education
BFA
Columbus College of Art and Design
Concentration in Marketing, Communications, and Advertising, Minor in Illustration
Clients
Safelite Autoglass, ProvoCraft, McDonald’s, NAPA, Cooper Tire, Ohio Health, Kroger, Worthington Industries, Columbus Blue Jackets, Nationwide Arena, Liebert, Emerson Network, North Dakota Parks, Rockebridge, Stonehenge, First Defiance, SRA/McGraw-Hill, Childrens Publishing, School Specialties, Cameron Mitchell Restaurants, Columbus Fish Market, Time Warner Cable, Stanley Steemer, Eagle Crusher, Grief, Abbott Nutrition, Ensure, Collagenase Santyl, Glucerna, Visit Florida, Montana Horse Sanctuary, Real Property Management, HealthEquity, Ideal Implants, RelChip, Bruges, Dosecc, ASP
Software and Skills
Adobe CS (InDesign, Photoshop, Illustrator, Flash, Dreamweaver, Acrobat, etc.), QuarkXPress, Macromedia Freehand, Flight Check, Keynote and Microsoft Suite (Word, Excell, Powerpoint, etc), Wordpress
HTML, UI/UX Design, Social Media Advertising, Print and Digital Advertising, Branding, Web Design
HTML, UI/UX Design, Social Media Advertising, Print and Digital Advertising, Branding, Web Design