A 20 years experienced creative and storyteller, I graduated in French Litterature and Philosophy and began my career as a copywriter at Lowe Paris where I developed campaigns for Air France, France Telecom, Nestlé, La Société Générale and Unilever. I then moved to Bates France where I worked on Amnesty International, Seat, Georgia Pacific and Pfizer. At the time, CB News ranked me amongst the best French copywriters.

I then joined Ogilvy as Creative Lead to develop an office in Tunis, successfully implementing new capabilities: OgilvyOne (2009), OgilvyAction (2010) and OgilvyPR (2011) and helping drive Ogilvy Tunis to the top 3 most awarded MEA agencies and to the top 10 EMEA agencies (Big Won 2012).

My work has been recognized in every major international creative and effectiveness shows and won top awards several time over, on almost every continent and in all categories from out of home and film to experience, influence, mobile and direct. One Show Gold pencils, Cannes Gold Lions, Grand Clio Awards, D&AD pencils, New York Festival Golds, Gold EFFIE awards and many others.

In 2013, I started working in Asia with Ogilvy Singapore where I have been in charge of global and regional accounts. From Allianz to Philips and Nestle, Unilever to Mondelez and Coca-Cola, I have been instrumental in delivering award winning work on almost all the brands I have been involved in and in winning numerous new business pitches. ( Singtel, BMW, Dairy Farm Asia, Decathlon, NCPC, Land Transport Authority... to name a few)

Since 2020, I am Chief Creative Officer of Ogilvy Singapore and Malaysia.