Paul Korel

Freelance ACD level interactive/writer

Atlanta, Georgia

Hi there. Thank you for taking time to get to know me and some of the work I've been part of. Over the past 16 years, advertising (for the most part) has been good to me. That said, I couldn't have accomplished all this alone and am humbly grateful to every art director, creative director, brand planner, production team, account executive and even the often forgotten project manager who's had an integral part in bringing every idea to life.

Selected work

United States Marine Corps

I created this video for our 2012 Cannes entry. My portion of the campaign was writing 49 of the videos that live on Marines.com
Strategic Warrior. The enemy of bad.
The Marine Corps purpose.
The transformation of a recruit.

Bloom Supermarkets • Integrated

Huge Outdoor Idea
New Store Outdoor
Holiday Outdoor Billboards. We built and shot the gingerbreads.
Old antique shop. New gingerbread house.
shopbloom.com
Newspaper ad help wanted
Newspaper ad help wanted
Newspaper ad help wanted
Newspaper ad help wanted
Customizable 6-packs. Cool holders.
Southern Magazine Insert

Redmax Lawn Tools • Integrated

Amstel Light • Print/Outdoor

Amstel Light Integrated Pitchwork
Amstel Light Integrated Pitchwork
Amstel Light Integrated Pitchwork
Amstel Light Integrated Pitchwork
Amstel Light Integrated Pitchwork
Amstel Light Integrated Pitchwork

Nascar Craftsman Truck Series • TV/Print

Nascar Truck TV "Ripped Door"
Nascar Truck TV "Humble Pie"
Nascar Truck TV "Pea Soup"
Line: We don't race on Sundays. That's when we repent.
Line: Most sports have rebuilding years. We have rebuilding seconds.
Line: The decals often double as bandages.
Nascar Truck TV "Talladega Fights"
36 fighters. One Ring.
36 fighters. One Ring.
36 fighters. One Ring.

Lincoln Financial Group • Print

2009 Lincoln Financial Print Campaign
2009 Lincoln Financial Print Campaign
2009 Lincoln Financial Print Campaign
2009 Lincoln Financial Print Campaign

SunTrust • Digital/Direct Mail video presentation

SunTrust Digital/Direct Mail Integration

Publix Supermarkets • Mobile Application/Poster

Targeting a Gen Y demo, this powerful app will allow you to do a ton of things. Among them, create grocery shopping lists...
and browse through thousands of unique “Blix Meal” Recipes.
Thanks to the power of GPS functions, and real-time inventory metrics, guiding you through your preferred store is possible
Publix Youth Soccer Promotional Poster