General info
Design • Marketing • Consultation
Kailua-Kona Hawaii
Kailua-Kona Hawaii
Jeff McCoy has been an influential creative mind in the Action Sports and Fashion Lifestyle Industries over the past 20 years. Born and raised in the Orange County coastal communities between Huntington Beach and San Clemente through the 70’s and 80’s, it was inevitable that Jeff would end up an avid surfer, skateboarder, and later snowboarding enthusiast. Jeff’s passion for these sports inspired him to explore art, design and photography as a way of staying in touch with the lifestyle he immersed himself in as a kid.
He was fortunate enough to earn a scholarship to attend the Art Institute of Southern California in Laguna Canyon, where he graduated with a Bachelor of Arts degree in 1995. Majoring in Graphic Design and Illustration with an emphasis on merchandising and related business development, provided a solid foundation for the future. While attending the art institute he began his design career and earned residual income doing freelance graphics and photography for the action sports apparel market place. His clientele included several big names in the industry, including Quiksilver, Billabong, Rusty, Vans, Guess, Abercrombie, Pac-Sun and Surfing Magazine. After graduating college, Jeff continued to grow his freelance business which allowed him the freedom to travel, surf and expand his ever - growing design and creative capabilities.
In 1997 Jeff started working with Rusty Surfboards as a Graphic Design Consultant under the Legendary Peter Townend. The wealth of knowledge and network contacts he would establish over the next two years would shape his career direction for the future. Having accumulated sufficient experience in Design, Merchandising and Marketing, Jeff took on his first in-house Art Director position for Ocean Pacific from 1999-2002. During this time Jeff helped drive the successful re-branding of one of the original icons of the industry. He managed the creative team and developed a new approach to strong, cohesive merchandising
and brand licensing through design, that would set the standard for years to follow.
At this point, Jeff had established a reputation and made a career choice to start his own design and marketing consultation business that is focused on product design, corporate identity packaging, alternative branding concepts and advancing market awareness. From 2002 until today, Inside Designs has been involved with several design and marketing projects for a diverse client base: Quiksilver, Oakley, No Fear, Burton, Airwalk, Perry Ellis, Guess, The X-Games, Power Balance, Sony Pictures and an eclectic mix of several other well-known brand names. Working in-house as a creative director, or managing a team of designers from a satellite location, Jeff’s clients retain his services and receive the necessary focus to attain their goals.
Having spent the past 11 years committed to being a father, business man, artist, inventor and avid surfer, Jeff has carved a niche for himself that shows his passion for outstanding design and innovation will continue for many years to come!
He was fortunate enough to earn a scholarship to attend the Art Institute of Southern California in Laguna Canyon, where he graduated with a Bachelor of Arts degree in 1995. Majoring in Graphic Design and Illustration with an emphasis on merchandising and related business development, provided a solid foundation for the future. While attending the art institute he began his design career and earned residual income doing freelance graphics and photography for the action sports apparel market place. His clientele included several big names in the industry, including Quiksilver, Billabong, Rusty, Vans, Guess, Abercrombie, Pac-Sun and Surfing Magazine. After graduating college, Jeff continued to grow his freelance business which allowed him the freedom to travel, surf and expand his ever - growing design and creative capabilities.
In 1997 Jeff started working with Rusty Surfboards as a Graphic Design Consultant under the Legendary Peter Townend. The wealth of knowledge and network contacts he would establish over the next two years would shape his career direction for the future. Having accumulated sufficient experience in Design, Merchandising and Marketing, Jeff took on his first in-house Art Director position for Ocean Pacific from 1999-2002. During this time Jeff helped drive the successful re-branding of one of the original icons of the industry. He managed the creative team and developed a new approach to strong, cohesive merchandising
and brand licensing through design, that would set the standard for years to follow.
At this point, Jeff had established a reputation and made a career choice to start his own design and marketing consultation business that is focused on product design, corporate identity packaging, alternative branding concepts and advancing market awareness. From 2002 until today, Inside Designs has been involved with several design and marketing projects for a diverse client base: Quiksilver, Oakley, No Fear, Burton, Airwalk, Perry Ellis, Guess, The X-Games, Power Balance, Sony Pictures and an eclectic mix of several other well-known brand names. Working in-house as a creative director, or managing a team of designers from a satellite location, Jeff’s clients retain his services and receive the necessary focus to attain their goals.
Having spent the past 11 years committed to being a father, business man, artist, inventor and avid surfer, Jeff has carved a niche for himself that shows his passion for outstanding design and innovation will continue for many years to come!
Education
BA Graphic Design & Illustration
New section
Jeff's Official Resume
Jeff McCoy, BFA (949) 981-6004 insidesurf1@cox.net
PROFESSIONAL SUMMARY
17+ yrs experience in Graphic Design and Marketing Development (Creative Direction and Campaign Initiatives)
15+ yrs experience Merchandising & Product Development
12+ yrs experience Brand Extention and New Business Development
Highly Organized Planning, Administration and Execution Skills with numerous clients in a variety of Industries
Highly Accomplished Leadership Abilities (Directing Teams, Presentations, Managing, Planning, & Execution)
Highly Developed Organizational Project Planning, Management, and Execution Skills
Proficient at all Design Specific Mac Software (CS2 - CS5) Illustrator, Photoshop, Indesign, Powerpoint, Acrobat
CORE SKILLS
Creative Design Direction - Product and Packaging Design - Branding / Merchandising - Photography - Strategic Line Planning - Market Research & Analysis - Contract Negotiation - Website Development - Sales & Marketing Development - Corporate ID Consulting
DESIGN DEVELOPMENT EXPERIENCE 1995 - Present
Design Development Consultant
Marketing Strategies, California, New York, China
Developed: “Corporate Identity Packaging” for industry specific manufacturers and their vendors
Created / Invented: Several Patented Products to revolutionize industry standards
Marketed: Numerous Branded Products to revolutionize industry standards
Successfully Managed Strategic Design Planning & Development, Funding & Capital Acquisition Strategies, & Market Analysis
Developed Licensing initiatives to allow for cross pollination within different industries
Coordinated Design Development Teams and Directed the execution of full product lines thru sampling and production
Coordinated Design Development Teams and Directed the execution of full product lines thru sampling and production
Produced & Hosted Marketing Events to promote the launch of various product lines
Partial List of Consulting Clients Personally Acquired between 1995 - Present
Sony, Adidas, Boost Mobile, LCAD, Infinity, Quiksilver, Billabong, Rip Curl, Rusty, Lost, Pery Ellis, Guess, Alpine Stars, Ergo, Power Balance, Ocean Academy, Body Glove, Nash Sports, Monarch Properties, A2Z Trends, Monster Cable, Pipeline, SF&Associates, Syte Gear, Total I Repair, Big Ideas, Delphino
Entertainment, Airwalk, Sunride Corp, Street Surfing, HIC, Pristine Hydro, Truth, Green Alter, Aqua Friends, Crossfit, O’neill, Monster Energy, Dessert Assassins, Outlaw Offroad, Airborne, Fuel TV, Allyance, Sanuk, Dragon Optics, Gunnar Optics, Electric, Sun Diego, Pac Sun, Hurley/Nike, Smokey’s House of BBQ, MTV, Mckibben Studios, Rick Wall Racing, Sea Launch, Tattooed Steel, OP, Wave House
WORK HISTORY EXPERIENCE
Art Director / Graphics and Marketing (LLC, Partner) 2003 - 2007
Black Heart Brotherhood Studios, San Clemente California
Leadership Role in Strategic Line Planning and Design Execution of Clientele branded products
Oversee teams of Designers and Artists to meet clients goals and provide finished product samples
Work closely with VP of Marketing to assure all projects display a cohesive brand story thru visual media
Art Director / Graphics and Merchandising 2000 - 2003
No Fear USA, Carlsbad California
Leadership Role in Strategic Line Planning and Design Execution of NO FEAR branded products
Oversee team of Designers and Artists to meet company goals and provide finished product samples
Work closely with VP of Marketing to assure all projects display a cohesive brand story thru visual media
Work closely with VP of Sales to create SMU Packages relative to major International retail buyers needs
Creative Director / Graphics and Merchandising 1998 - 2000
Ocean Pacific, Irvine California
Leadership Role in Strategic Line Planning and Design Execution of OCEAN PACIFIC branded products
Oversee team of Designers and Artists to meet company goals and provide finished product samples
Work closely with VP of Marketing to assure all projects display a cohesive brand story thru visual media
Work closely with Global Licensing affiliates to assure brand cohesion on an International Level
EDUCATION
MFA - Graphic Arts (Teaching) Academy of Arts University, San Francisco (Currently)
BA - Graphic Design (Business Development) Laguna College of Art and Design, 1996
Associates level studies - Graphic Arts Saddleback College, Mission Viejo 1993
PROFESSIONAL SUMMARY
17+ yrs experience in Graphic Design and Marketing Development (Creative Direction and Campaign Initiatives)
15+ yrs experience Merchandising & Product Development
12+ yrs experience Brand Extention and New Business Development
Highly Organized Planning, Administration and Execution Skills with numerous clients in a variety of Industries
Highly Accomplished Leadership Abilities (Directing Teams, Presentations, Managing, Planning, & Execution)
Highly Developed Organizational Project Planning, Management, and Execution Skills
Proficient at all Design Specific Mac Software (CS2 - CS5) Illustrator, Photoshop, Indesign, Powerpoint, Acrobat
CORE SKILLS
Creative Design Direction - Product and Packaging Design - Branding / Merchandising - Photography - Strategic Line Planning - Market Research & Analysis - Contract Negotiation - Website Development - Sales & Marketing Development - Corporate ID Consulting
DESIGN DEVELOPMENT EXPERIENCE 1995 - Present
Design Development Consultant
Marketing Strategies, California, New York, China
Developed: “Corporate Identity Packaging” for industry specific manufacturers and their vendors
Created / Invented: Several Patented Products to revolutionize industry standards
Marketed: Numerous Branded Products to revolutionize industry standards
Successfully Managed Strategic Design Planning & Development, Funding & Capital Acquisition Strategies, & Market Analysis
Developed Licensing initiatives to allow for cross pollination within different industries
Coordinated Design Development Teams and Directed the execution of full product lines thru sampling and production
Coordinated Design Development Teams and Directed the execution of full product lines thru sampling and production
Produced & Hosted Marketing Events to promote the launch of various product lines
Partial List of Consulting Clients Personally Acquired between 1995 - Present
Sony, Adidas, Boost Mobile, LCAD, Infinity, Quiksilver, Billabong, Rip Curl, Rusty, Lost, Pery Ellis, Guess, Alpine Stars, Ergo, Power Balance, Ocean Academy, Body Glove, Nash Sports, Monarch Properties, A2Z Trends, Monster Cable, Pipeline, SF&Associates, Syte Gear, Total I Repair, Big Ideas, Delphino
Entertainment, Airwalk, Sunride Corp, Street Surfing, HIC, Pristine Hydro, Truth, Green Alter, Aqua Friends, Crossfit, O’neill, Monster Energy, Dessert Assassins, Outlaw Offroad, Airborne, Fuel TV, Allyance, Sanuk, Dragon Optics, Gunnar Optics, Electric, Sun Diego, Pac Sun, Hurley/Nike, Smokey’s House of BBQ, MTV, Mckibben Studios, Rick Wall Racing, Sea Launch, Tattooed Steel, OP, Wave House
WORK HISTORY EXPERIENCE
Art Director / Graphics and Marketing (LLC, Partner) 2003 - 2007
Black Heart Brotherhood Studios, San Clemente California
Leadership Role in Strategic Line Planning and Design Execution of Clientele branded products
Oversee teams of Designers and Artists to meet clients goals and provide finished product samples
Work closely with VP of Marketing to assure all projects display a cohesive brand story thru visual media
Art Director / Graphics and Merchandising 2000 - 2003
No Fear USA, Carlsbad California
Leadership Role in Strategic Line Planning and Design Execution of NO FEAR branded products
Oversee team of Designers and Artists to meet company goals and provide finished product samples
Work closely with VP of Marketing to assure all projects display a cohesive brand story thru visual media
Work closely with VP of Sales to create SMU Packages relative to major International retail buyers needs
Creative Director / Graphics and Merchandising 1998 - 2000
Ocean Pacific, Irvine California
Leadership Role in Strategic Line Planning and Design Execution of OCEAN PACIFIC branded products
Oversee team of Designers and Artists to meet company goals and provide finished product samples
Work closely with VP of Marketing to assure all projects display a cohesive brand story thru visual media
Work closely with Global Licensing affiliates to assure brand cohesion on an International Level
EDUCATION
MFA - Graphic Arts (Teaching) Academy of Arts University, San Francisco (Currently)
BA - Graphic Design (Business Development) Laguna College of Art and Design, 1996
Associates level studies - Graphic Arts Saddleback College, Mission Viejo 1993