Chris Schifando

Website: https://grapefruit-owl-catw.squarespace.com/

I would like to apply my conceptual, strategic, writing, and leadership abilities in an Executive Creative Director role to create work that is idea-driven, highly compelling, and media agnostic. Collaborative and open, I embrace working with diverse teams internally and externally to develop work that people seek out and want to share. I relish delving into competitive data, market research, and audience insights to ground ideas in authenticity and truth before wrapping them in executions that can’t be ignored. I thrive on distilling and simplifying complex things into easily understandable, enjoyable, and consumable content. Like plastic waste, content is everywhere, strewn across our social media feeds, email accounts, and real-world experiences, we need to create only what is necessary and ensure that when we do create something it is truly valuable.

Skills:
• Conceptual thinker able to weave stories, experiences, and ideas from products and services.
• Ability to develop content independently and lead others.
• Knowledgeable in developing strategies that can be pulled through into executions.
• Production experience – Spent the bulk of my career on set and in edit bays working collaboratively with external partners.
• Understanding of SOW’s and the pitfalls involved with staying on budget and on track.
• Love of social media and speaking to audiences in a way that is true to the platform.