Helping companies find their voice and message.
VP Content UX/UI
Lead writer for Citi Mortgage and Home Equity. Responsible for re-writing website and creative content. UX writer for Citi Mobile App. Rolled out new program Citi Shop, an extension for saving money when shopping with the extension.
Head Writer
Head of copy department in charge of all Rovia writers. Developed new voice for multiple levels of the brand. Responsible for weekly travel email deals for US and Europe. Created multiple benefit guides for all levels of membership outlining everything the travel club offered. Worked with other areas of the company to make sure messaging was strategic and uniform across branches.
Senior Copywriter
Freelance copywriter for a variety of agency and in-house clients.
Agencies: Organic, Shoptology, INMarketing, Rockfish Creative, Agency Creative, Avrea Foster, Kraftworks, Retailcomm, Tribal DDB, Skyy Media
Space: High Tech, Retail, Law, Fashion, Food & Beverage, Healthcare
Brands: AT&T,Modern Love Jewelry, Martin Flyer Diamonds, One World Diamond Company, True Romance, Voss Water, Bali Bras, White + Warren, Kenneth Cole, Yum!, WalMart, Target, Tenet Healthcare Systems &Tribe Snacks.
Agencies: Organic, Shoptology, INMarketing, Rockfish Creative, Agency Creative, Avrea Foster, Kraftworks, Retailcomm, Tribal DDB, Skyy Media
Space: High Tech, Retail, Law, Fashion, Food & Beverage, Healthcare
Brands: AT&T,Modern Love Jewelry, Martin Flyer Diamonds, One World Diamond Company, True Romance, Voss Water, Bali Bras, White + Warren, Kenneth Cole, Yum!, WalMart, Target, Tenet Healthcare Systems &Tribe Snacks.
Communications Director
Copywriter and writer for Therapy 2000, a Texas in-home health company. Responsible for 32-page, tri-monthly newsletter, wrote content for new website and responsible for social media for all 7 branches of company. Member of Chari-T2000 board, the company's philanthropic arm.
Senior Copywriter
Worked on agency accounts including: Nokia, PepsiCo, Starbucks,
ExxonMobil, Bud Light, Green Works and Fresh Step.
Created digital content for brands including websites, microsites,
banner ads, rich media and social media solutions. Participated in pitches.
ExxonMobil, Bud Light, Green Works and Fresh Step.
Created digital content for brands including websites, microsites,
banner ads, rich media and social media solutions. Participated in pitches.
Senior Copywriter
Worked on agency accounts including: Merrill Lynch, HSBC Bank, US Marines, A Diamond is Forever and LL Bean.
Generated direct mail pieces, banner ads, interactive content and search copy. Part of new business creative team responsible for pitching accounts.
Generated direct mail pieces, banner ads, interactive content and search copy. Part of new business creative team responsible for pitching accounts.
Copywriter
Worked on in-house accounts including: Kenneth Cole New York, Reaction, Unlisted, American Foundation for AIDS Research and Sundance.
Senior Copywriter for national and local market advertising for Kenneth Cole. Wrote and produced pre-fashion show videos with celebrity guests. Developed new voice for Fall 2005 re-branding initiative for national advertisements and marketing.
Senior Copywriter for national and local market advertising for Kenneth Cole. Wrote and produced pre-fashion show videos with celebrity guests. Developed new voice for Fall 2005 re-branding initiative for national advertisements and marketing.
Bachelor of Science
Creative sequence. Business Foundations Program.