Andrea Stephenson

My blog site in progress! See first drafts here: TheAmericanUnderdog.com. (Video story versions of these posts are coming soon on YouTube.)

Read and view these stories and more at www.theamericanunderdog.com.

See Jack's fun debut! 

Our first YouTube story! Kathy and Dennis are amazing examples of everyday heroes who overcame tough odds and now help others trying to survive cancer.

Our first presentation! The BMW MOA national motorcycle rally event guide write up that lured in a nice audience.

So humbled by the turnout at our sessions!

Fanny and I showing stories of a few of the amazing people we find on our travels.

Underdog HQ: our "field office" at the rally.

Jack and I hope to meet you soon!

Editing and promotion of my uncle's wonderful book!

The new and improved Ali museum homepage! I helped create programs that are now a large part of their social media outreach. (Daughter's of Greatness, etc.)

I helped hone the wording of Ali's six core principles. Now that's a dream assignment!

It was quite the honor to launch the first homepage and infrastructure of content. New versions by talented web designers and writers soon followed. 

I quickly jumped at the opportunity to edit and organize Ali's archives on the Journal site. 

Best volunteer gig ever back in the 90s: writing/designing brochures and working as Jimmy Carter's "press agent" and project manager on his mission through the south.

FEMA flood tour with Al Gore - I managed press feeds and helped him with research and localizing his speeches. The best part was zooming around in helicopters getting videos of flood zones!

One of many news feeds to the Associated Press.

Helped write/design Patricia McConnell's first Website.

Helped design Patricia McConnell's Blog and write teasers for her amazing content.

Worked with the Milk Marketing Board on all sorts of great (and yummy) content

With new photography and a new "foodie" content theme, I was honored to have the opp. to help the Cheeseman brand evolve.

One of many sweepstakes I helped with, from concepting to writing, to getting legal approval for rules.

Launched much of Colony Brand's social media, like the Ginny's Brand Pinterest site.

...the Country Door Blog...

...Ginny's Facebook...

...and the popular Country Door recipe site.

Men's cover: drew out the concept and wrote the copy

Helped concept and launch the first women's catalog/Website

Launched the first travel catalog! While this was a fun concept and the copy was so fun to write in "J. Peterman" style, sales did not take off. High prices, wrong audience, saturated market? It couldn't have been the creative. :-)

Designed and wrote Duluth's first blog

First blog story, a super fun way to wear test Duluth's clothing!

A fun Mother's Day email example I wrote.

One of many fun emails  we came up with to put a new spin on a hero product.

Another fun content example

Fun copy for a landscaping department page

I sourced and helped build out the dog product line, and even starred in the catalog since the budget was extremely tight!

Lands' End Women's homepage copy 

Refreshing credit marketing copy for all 10 brands to give each a brand-right tone.

Country Door inside cover: evolving the brand voice

Country Door "tip" - giving the brand a more editorial/expert authority vibe

Montgomery Ward email: copy for this brand was very promotional and all about the name brands. 

Wards is all about the deals and visuals with sparse promotional headlines.

Keeping copy short for digital ads

Launched this new brand digitally to measure success before diving into catalogs.

Another new brand launch

Monroe and Main catalog: simple and fun concept that saved modeling fee costs, too!

Monroe and Main catalog: page 2 of the "real women" models, with credit marketing copy to encourage sales.

Monroe and Main Shoe Catalog: fun inside cover messaging

da Vinci Robotic Surgery - newspaper ad I wrote and creative directed

HealthSmart Magazine/Newsletter: cover

da Vinci facts page in HealthSmarts newsletter

Spine health education in newsletter

Cover of 60-page pregnancy/birthing book I wrote/edited

Tri-fold table topper for events I organized. Design, writing and logos created by me!

Event poster I wrote and designed.

Event mailer I wrote and designed.

I created this new logo as part of the "rebrand" I executed for GCHS.

GCHS Newsletter Page 2

Page 3

Page 4

Page 5

Helped create Green County Humane Society site, directed social media and fundraising efforts

One of many medical fund ask letters

One of many site content pages for GCHS.

Helped with content on the BestFriends.org site. (This is a volunteer-perspective article.)

Nature Conservancy, cover and inside pages: wrote one of the first 'giving catalogs' that helped increase donor engagement

Nature Conservancy: inside product pages

Live studio reporting, rocking a mullet a few years ago! (As you can see, lifting the left eyebrow is key to a "credible" look.)

A compilation of a few of the TV stories I shot, wrote and edited in the late 90s.

Sky diving with dare devils with my camera strapped on my head! 

Double tornado story I shot, edited and wrote.

Flood relief tour with Al Gore. I was the pool reporter/videographer for ABC, NBC, FOX and CBS and gave him regional data to help localize his speeches along the way. 

One of many news feeds I wrote and sent to the Associated Press along our tour

A fun break from the tough stuff: a story about training drug-sniffing dogs.

Another great story I was lucky to shoot/write: one of horse racing's top jockeys makes a miraculous comeback!

A happy end-of-show feel-good piece: kids learn the value of volunteering to help others, while trying hard to resist their love for peanut butter!

One of Kentucky's great places to visit! 

Live on the murder scene. Little girl witnesses her mom being killed. Why this job was often just too sad.

Establishing English curriculum in a new school....this is my awesome host family in Kenya on my last volunteer vacation.

Shaking hands with my biggest foster kid in Kenya. His mom was shot by poachers. 

Abe helping me study for eCornell nutrition therapy certification.

Golden foster dog pile, 5 at once! What was I thinking!?

Rescued puppy mill "Golden Doodle" fosters on their first 4-wheeler ride to the creek. Weee!

Moby taking Bart, the hospice horse, back to pasture. He shares my philosophy that no project is too big or intimidating!