Creative Director / Copy
Hello, I’m Brent. I'm a South African Aussie citizen, I've been a copywriter since 1997 and a CD since 2005, in Melbourne since 2008, and I'm all about smart, simple, original ideas. I've worked on huge global brands and launched new ones, at multinationals and start-ups, and learned from some of the best brains in the business, anywhere in the world.
I believe that people in power shouldn't be arseholes, that work should be fun even when it hurts, and that while it only takes a second to crack a great idea, you've got to buy your teams the time it take to reach that second. I think creative directors should be judged by the motivation and success of their teams, and that the whole industry has become distracted by gimmicks, so I'm focused on creating ideas that actually work.
I’m a writer who cares about things like tone and grammar and flow, and I'm equally comfortable on, off, and through the line.
If you'd like to chat availability, there's a number around here somewhere.