Brian Hunn
Creative Director / Copywriter
New York, NY
Results-generating creative leader with multichannel experience from broadcast and digital to direct marketing and social. Experience across major companies and industries. Clients include American Express, AT&T Wireless, Audible, Comcast, FanDuel, Goldman Sachs, IBM, Enfamil, Frontpoint Home Security, Merck, People magazine, Ragu, SiriusXM and many more. NOTE: Additional samples available upon request. If you don't see something, please ask.
Selected work
TV + Digital Video
Guardian "Journey of Life" brand manifesto
Guardian "PGA Golfer Rob Labritz Health Scare"
Guardian "Maria Valet Adaptive Athlete"
McAfee Total Online Protection
MyLife Mindfulness app (Meredith Corp)
"Emotions All Day"
Part of an integrated campaign across broadcast, print, digital, OLV, podcasts & direct response.
Charter / Spectrum: "Smooth Move" Mover's Acquisition Online Video
VO recorded over Zoom during COVID quarantine.
Charter / Spectrum: "Internet & TV Island" Mover's Online Video
VO recorded over Zoom during COVID quarantine.- Comcast Business: "Switch & Save Event" DRTV
Travelers Insurance: "Good Job" DRTV
- Comcast Business: "Walking Your Business" DRTV
- Comcast: Internet Essentials PSA w/former NFL head coach Tony Dungy
Shot at a church in New Jersey and at NBC studios at 30 Rock. - Comcast: Internet Essentials "Interviews" Online Video
Fun fact: I am the one off camera interviewing the talent. - Frontpoint Home Security: "Nothing Standard" :60 DRTV
Rewrite & re-edit (with unused footage) of spot shot by previous AOR. - Comcast Business Enterprise: "Distributed Enterprise" Video in Direct Mail
Produced in record time on a shoestring budget with a combo of stock video, live video and custom animations. - Comcast Business: Voice Mobility Website Product Demo Video
Fun fact: created on a near-zero budget using stock photos. Guardian "The High Line"
Social
Guardian "Mental health: vacation days"
Guardian "Customer experience: empathy"
Guardian "Safeguard 360"
MYXfitness Social (Holiday)
McAfee Secure VPN Social
Frontpoint Home Security: Halloween Sale Facebook Post
Frontpoint's most successful campaign of the year.- Comcast/Xfinity: X1 Minions
- Frontpoint Security Leap Day Sale.
- Time Inc Magazines: Facebook Post
- Frontpoint Home Security: Holiday Instagram Story
Digital campaign included social, email, banners, landing page and website interstitial. - Frontpoint Home Security: Valentine's Day Sale Facebook Post
Digital campaign included social, email, banners, landing page and website interstitial. - Comcast Business: Data & Ethernet LinkedIn Post
- Frontpoint Home Security: New Year's Resolutions
The client challenge: connect home security & automation features to New Year's Resolution - Comcast Business: Cross-Industry Ethernet Solutions LinkedIn Post
- Comcast Business: Ultimate Guide to Ethernet LinkedIn Post
- Frontpoint Home Security: New Year's Facebook Post
- Frontpoint Home Security: End of Daylight Savings Facebook Post
- Frontpoint Home Security: New Year's Instagram Story
- Frontpoint Home Security: Back to School Tips Facebook Post
- Seek Medicare (paid and organic)
- Seek Medicare Facebook
Digital Banners & Campaigns
People Magazine: All-Time Sexiest Man Alive Contest
Comcast Business: Sundial Banner
An API reads the user's computer clock, then serves a different message for morning, daytime or late night.
Comcast / Xfinity: MLB Extra Innings
Sunrun Solar / Xfinity: Solar Co-marketing
Creative overcame "cost of entry" barrier by focusing on no money down leasing options.
Comcast / Xfinity: xFi
Comcast Business: Olympics Skiier Cinemagraph Banner- Comcast / Xfinity: UFC145
- Comcast Business "No Glitch Switch"
- Comcast Business: Olympics Bobsled Cinemagraph Banner
- Comcast Business "Internet Countdown"
Price countdown animation was added to existing control creative & lifted response by 10%. - People Magazine / Huff Post: All-Time Sexiest Man Alive Digital Experience
Co-branded effort included HuffPost editorial content and a bracket-style "tournament" where fans could choose their favorite Sexiest Man ever. - People Magazine: Weekly Trivia
- Comcast Business Enterprise: Digital Transformation Survey
- InStyle: Fall Fashion Find Your Perfect Look
- Feeding America
- Comcast / Xfinity: Pay-Per-View WWE Summer Slam
- People Magazine: Clickable Coupon
- Comcast Business: Ethernet Primer
- Comcast Business: Office Elevator Screen Banner - Competitve vs. AT&T
- Comcast Business: Voice Mobility Service
- Comcast / Xfinity: Pay-Per-View Boxing Rich-Media Expandable Banner
- Southern Living: "Effortless"
- Comcast Business: Day + Night Internet Reliability
- Time Inc Magazine: "Me Time" Rich Media
Branded Content, Corporate Blogs, SEO
Spectrum Enterprise Blog: Migrating to the Cloud
John Deere Blog: Skid Steers
Spectrum Enterprise Blog: AI in Retail
MyLife Mindfulness app "Emotions All Day" campaign
Charter / Spectrum: Spectrum Mobile
Comcast: Xfinity Mobile FSIs
We tested offer-driven creative vs. heavy branding/lifestyle. Offer-driven won by a landslide.
Comcast / Xfinity: X1
Was actually a direct mail letterback test that beat a longstanding control.
Comcast Business: "Bad Internet"
Challenge: Different Comcast Business Internet to small business owners in a way that doesn't talk about "speeds and feeds."
Enfamil Infant Formula: "Best Start" Ad- Enfamil Infant Formula: "Questions" Ad
Creative challenge: Show new mothers that we really understood what it's like to have a newborn. - Goldman Sachs: Great Recession Recovery Ads
Creative challenge: In the era of "too big to fail," demonstrate the ways Goldman Sachs was helping to boost the economy. - BP: Energy Ads
- WebRN
- Omnicef
- American Express: Membership Rewards for College Tuition
- American Express: Membership Rewards for College Tuition
- Feeding America: Thank You Ad
- Sears Home Services
- Ameerican Express: ExpressPay
- Pfizer: Corporate Ad
- Goldman Sachs: Urban Investment Group Ad
Creative challenge: Demonstrate ways that Goldman Sachs was giving back to communities.
Charter / Spectrum: 5 Reasons Long Scroll Email
Charter / Spectrum: Focus on Features Email
Comcast / Xfinity: MLB Extra Innings
Comcast: NBA League Pass/NHL Center Ice
Frontpoint Home Security: Halloween Sale Email
Part of a digital campaign that also included paid & organic social, banner ads, landing page and website interstitial.
Enfamil Infamil Formula: Mother's Day- Allergen: Natrelle
- Ragu: eNewsletter
- IBM: Smarter Planet
- Enfamil: Loyalty Program Welcome
- XFINITY: Future of Awesome
Websites + Landing Pages
Frontpoint Home Security: Website w/E-commerce
Set company record for monthly and single-day sales
Xfinity: xFi Landing Page / Microsite
Comcast / Xfinity: Internet Essentials Website
Goals of the website: 1) Educate potential customers 2) Generate inbound calls 3) Serve as an online hub for FREE computer training.
Comcast / Xfinity: Prepaid TV & Internet Website
Launched both services with the website, direct mailand OOH tactics
Time Inc / Walmart: "From the Pages of" Multi-title Microsite
People Magazine: Weekly Issue Landing Page- Frontpoint Home Security: Black Friday Website Interstitial
Direct Mail + Collateral
Comcast: Xfinity MLB Extra Innings Postcard
Comcast Business Enterprise: "Superhero" Dimensional DM for Financial Services Vertical
Enfamil: Welcome Kit
Enfamil Next Step Loyalty Program
Comcast Business Enterprise: "SD-WAN By the Numbers"
Comcast: Xfinity Connected Home Magalog- Comcast: X1 Direct Mail Launch
3-touch direct mail nurture stream. Part of the multi-channel campaign that won an Effie award. - Frontpoint Home Security: Beat control by 40%
- Comcast Business Enterprise: "Salt & Pepper" Dimensional DM for QSR/Fast Food Industry
- Xfinity Mobile: Holiday DM Catalog
- Comcast Business: Anti-DSL "Birthday Card"
Competitive approach "celebrated" the 21st birthday of antiquated DSL service - Natrelle Patient Recovery Kit
- Plavix Fulfillment Kit
- American Express: Disney Vacations Co-marketing
- Comcast: X1 Launch Materials
- CDW: Point of Sale Systems DM
- TD Ameritrade: Elite Advisors Special Event Invitation
To make sure the high-end mailing was noticed, we sent the packagein a USPS pouch. - Kaletra: New Patient Kit
- Goldman Sachs: High-End Wine Tasting Invite Dimensional DM
Creative won the new business pitch. - Curian Capital: Sales Brochure
- Comcast Business: Technology of the Past DM
Concept: Show how old DSL is compared to today's Internet technology.
Radio
American Express: Membership Rewards Bill Pay "Dr 's Office"
Part of the "Rewards Around Every Corner" campaign.
AT&T Wireless: "Determination" with NFL running back Marshall Faulk
Comcast: Internet Essentials "Friends"
American Express: ExpressPay
Comcast: Internet Essentials with former NFL head coach Tony Dungy
Fun fact: Recorded at NBC Studios at 30 Rock. Studio capabilities required us have the talent in one studio and sound engineer in a separate studio on a different floor.
American Express: Membership Rewards Fast Food "Anything Else?"
Part of the "Rewards Around Every Corner" campaign.
Out of Home
Guardian Brand Advertising at Citifield
Sunrun / Xfinity: Event Signage
Promotional event at Comcast headquarters
Sunrun / Xfinity: Event Table
Located in the food court at Comcast headquarters
Xfinity Mobile: Airport Signage
Xfinity Mobile: Bring Your Own Device (BYOD) Campaign
Xfinity Mobile: Bring Your Own Device (BYOD) Signage- People Magazine: Sexiest Man Alive Activation in Times Square
Fans could appear on the cover of People magazine — and be projected onto the giant screen - American Express: Radio City Music Hall Signage
Sponsorship signage appeared in the windows of Radio City - American Express: Radio City Music Hall Signage
Custom-made sculpture signage - American Express: Radio City Music Hall Signage
Posters appeared in the lobby of Radio City - Comcast / Xinity: NBA & NHL Billboard
- Comcast / Xinity: Xfinity Home Security Billboard
- IBM: LinuxWorld Event Billboard
Part of a neighborhood takeover near the Javitz Center in NYC. Also included a mobile billboard and wild postings. - American Express: Membership Rewards Fast Food Billboard
Awards
Comcast Business: 2019 Philly DMA Awards
Comcast & Comcast Business: 2018 Philly DMA Awards
Comcast Business: 2018 B2 Award for Direct Response Marketing
Comcast Business: 2018 B2 Integrated Campaign Award
Comcast Business: 2018 Stevies Award
Digitas and Comcast Business Team, 2019 Philly DMA Awards- Xfinity X1 Lauch: 2014 Philly DM Awards
View Brian's Resume for more information. |brianhunn@gmail.com