Copywriter by trade. After 20+ years of doing that, I'll tell you that my job is to help clients think of interesting ways to sell their stuff. Sometimes, cool words do the job. Sometimes, they don't. But how I help companies boils down to something that clients have told me: before they hired me, the management team had a hard time articulating their business proposition in a way that spoke to their prospects in their language. I helped the group come up with these words. I write about life at my website.
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