Creative direction for Crisis UK shoot.
Multi channel assets used for social, online and POS.
Crisis Summer shoot
Crisis Summer shoot
Crisis online shop teaser
Packaging design for a series of luxury beauty boxes used as a promotional tool to uplift sales across the EU beauty category. The boxes achieved combined sales of 50K for 2017 and 2018.
Packaging design for a series of luxury beauty boxes used as a promotional tool to uplift sales across the EU beauty category. The boxes achieved combined sales of 50K for 2017 and 2018.
Designs for the DE and UK christmas beauty gift stores. Using paper cut elements to make sets to hero the products and create a layered shop window aesthetic.
Designs for the DE and UK christmas beauty gift stores. Using paper cut elements to make sets to hero the products and create a layered shop window aesthetic.
Luxury beauty gift store
Luxury beauty gift store
Concept and moodboard for christmas gift store
Concept and moodboard for christmas gift store
Product photography and styling for christmas gift store.
Product photography and styling for christmas gift store.
Amazon were lead sponors of the 2018 CEW product demo evening at London's Olympia. I designed the event space and printed materials and managed the PR agency and print.2D visualisation of the event stand by Jamie Slimmon.
Amazon were lead sponors of the 2018 CEW product demo evening at London's Olympia. I designed the event space and printed materials and managed the PR agency and print.
2D visualisation of the event stand by Jamie Slimmon.
The CEW event stand, display plinths and competition material.
The CEW event stand, display plinths and competition material.
A bespoke house style advent calendar design for the German market containing 24 essential beauty products, 7K units sold out on amazon.de
A bespoke house style advent calendar design for the German market containing 24 essential beauty products, 7K units sold out on amazon.de
Suite of lifestyle images used to capture a customer's journey when ordering from amazon. The images were used in marketing emails and on customer service web pages in EU5. Photo art direction, casting and shoot styling direction by me.
Suite of lifestyle images used to capture a customer's journey when ordering from amazon. The images were used in marketing emails and on customer service web pages in EU5. Photo art direction, casting and shoot styling direction by me.
Photo art direction for seasonal photography used for hero digital placements on the UK and DE fresh store fronts.
Photo art direction for seasonal photography used for hero digital placements on the UK and DE fresh store fronts.
Photography - Patrice de VilliersFood styling - Seiko Hatfield
Photography - Patrice de Villiers
Food styling - Seiko Hatfield
DE storefront with hero placement
DE storefront with hero placement
UK halloween store front with assets from the photoshoot.
UK halloween store front with assets from the photoshoot.
Editorial design for  a food magazine aimed at amazon fresh customers, showcasing recipe ideas, product placement and food suppliers.
Editorial design for a food magazine aimed at amazon fresh customers, showcasing recipe ideas, product placement and food suppliers.
Design for a magazine feature showing a producer story.
Design for a magazine feature showing a producer story.
Design for recipe pages with barcodes to scan ingredients straight to basket using the amazon shopping app.
Design for recipe pages with barcodes to scan ingredients straight to basket using the amazon shopping app.
Redesign of Whole Foods online store to reflect the products sold in the physical stores.
Redesign of Whole Foods online store to reflect the products sold in the physical stores.
Photography - Dan JonesFood, Prop styling - Emily EzekielPhoto art direction by me
Photography - Dan Jones
Food, Prop styling - Emily Ezekiel
Photo art direction by me
Photography - Dan JonesFood, Prop styling - Emily Ezekiel
Photography - Dan Jones
Food, Prop styling - Emily Ezekiel
Photography - Dan JonesFood, Prop styling - Emily Ezekiel
Photography - Dan Jones
Food, Prop styling - Emily Ezekiel
Hero assets used on the home page.
Hero assets used on the home page.
Category tiles
Category tiles
We took photographs of the whole foods sales assistants in the stores.
We took photographs of the whole foods sales assistants in the stores.
Desktop and mobile brand store pages
Desktop and mobile brand store pages
Amazon launched a US led campaign to highlight small businesses selling their products on amazon's platform. This campaign expanded out to include EU business owners.
Amazon launched a US led campaign to highlight small businesses selling their products on amazon's platform. This campaign expanded out to include EU business owners.
I spent a week based in Berlin interviewing the DE business owners, finding out their unique stories, sourcing the locations and shooting stills and video for the online campaign.
I spent a week based in Berlin interviewing the DE business owners, finding out their unique stories, sourcing the locations and shooting stills and video for the online campaign.
15 and 30 second videos used to AB test on the iTunes and Google Play stores to promote the functionality of the Amazon shopping app.
Print, digital and OOH creative supporting an EU5 TVC deals event
Print, digital and OOH creative supporting an EU5 TVC deals event
Erotic calendar sold 25K units, €1.475m total online sales for amazon.de and was rated 4.1 stars by customers. Provided the DE market place with a great value product and increase in sales for the HPCA category.
Erotic calendar sold 25K units, €1.475m total online sales for amazon.de and was rated 4.1 stars by customers. Provided the DE market place with a great value product and increase in sales for the HPCA category.
Layout design, art direction and content creation for a quarterly beauty app.
Layout design, art direction and content creation for a quarterly beauty app.
Photographer - Ian Skelton
Photographer - Ian Skelton
Photographer - Paul Farrell     Make-up Artist - Dani GuinsbergHairstylist - Choccy Shanchez     Beauty Editor - Karena Callen
Photographer - Paul Farrell Make-up Artist - Dani Guinsberg
Hairstylist - Choccy Shanchez Beauty Editor - Karena Callen
Photographer - Elisabeth Hoff,  Make-up Artist - Kenneth Soh,  Hairstylist - Heath Massi
Photographer - Elisabeth Hoff, Make-up Artist - Kenneth Soh, Hairstylist - Heath Massi
Photographer - Elisabeth Hoff,  Make-up Artist - Kenneth Soh,  Hairstylist - Heath Massi
Photographer - Elisabeth Hoff, Make-up Artist - Kenneth Soh, Hairstylist - Heath Massi
Photographer - Ian Skelton
Photographer - Ian Skelton
Photographer - Dennis Pedersen
Photographer - Dennis Pedersen
Photographer - Paul Farrell, Make-up Artist - Kenneth Soh, Hairstylist - Heath Massi
Photographer - Paul Farrell, Make-up Artist - Kenneth Soh, Hairstylist - Heath Massi
Photographer - Paul Farrell,  Make-up Artist - Kenneth Soh,  Hairstylist - Heath Massi
Photographer - Paul Farrell, Make-up Artist - Kenneth Soh, Hairstylist - Heath Massi
Photographer - Paul Farrell, Make-up Artist - Kenneth Soh, Nail Artist - Sabrina Gayle
Photographer - Paul Farrell, Make-up Artist - Kenneth Soh, Nail Artist - Sabrina Gayle
Behind the scenes footage and a teaser video used on
social channels to promote the beauty app.
Beauty at tesco social show reel
Layout design and art direction for M&S magazine, peak circulation
of 3.49 million. Won CMA Best Consumer Publication in retail 2012.
Art direction and supplement design
social posts for online radio station
social posts for online radio station
Online beauty christmas store Amazon.co.uk
Online beauty christmas store Amazon.co.uk
Christmas box
Christmas box
Summer beauty box part of a series of Luxury beauty boxes used as a promotional tool to uplift sales and increase customer engagement for #amazonbeauty
Summer beauty box part of a series of Luxury beauty boxes used as a promotional tool to uplift sales and increase customer engagement for #amazonbeauty
BD Trade Secrets: Purple Smokey Eye Tutorial
Clarins brand store
Clarins brand store
Christmas store front, Luxury beauty
Christmas store front, Luxury beauty
Christmas store front, mass beauty
Christmas store front, mass beauty
Tesco Living online - beauty feature
Tesco Living online - beauty feature
Amazon.de home page
Amazon.de home page
Photography - Patrice de VilliersFood styling - Seiko Hatfield
Photography - Patrice de Villiers
Food styling - Seiko Hatfield
Amazon fresh - Home page amazon.de
Amazon fresh - Home page amazon.de
Amazon fresh food magazine - cover designs. Proposed print run of 75K magazine to be included in customers amazon fresh delivery box.
Amazon fresh food magazine - cover designs. Proposed print run of 75K
magazine to be included in customers amazon fresh delivery box.
Clarins brand store, wire frame design
Clarins brand store, wire frame design
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