General info
Graphic Designer
London, UK
I'm an award winning, Senior Graphic Designer with 20 years experience across a wide range of disciplines. I have worked for various design and advertising agencies in New Zealand, London and NYC.

My experience includes, corporate identity, corporate communications, spatial design, packaging, print collateral, advertising campaigns, editorial and pitch presentation design with a special emphasis on conceptual design and communication both in print and online media.

To view my portfolio, please click the link below:
https://www.krop.com/daniellepetricevic/#/
Experience
London
Sep 2018 - Jun 2022
Senior Designer
At McCabe Brands I worked across a wide range of projects from branding, packaging, internal comms, presentation decks and advertising campaigns for both print and online media.
London, United Kingdom
Jul 2013 - Aug 2018
Freelance Designer
Saatchi & Saatchi London, FMS Publishing, M&C Saatchi, Spring Studios, Waste Creative Direct Clients: NBC Universal
Freelance designer at various agencies and direct to client.

Agencies: Saatchi & Saatchi London, FMS Publishing, M&C Saatchi, Spring Studios, Waste Creative
Direct Clients: NBC Universal
London, United Kingdom
Jan 2012 - Jul 2012
Contract Designer
TBWA London
At TBWA I worked across a wide range of projects from branding and design through to advertising campaigns for both print and online media. My responsibilities included, designing print ads, books, direct marketing, web banners, pitch presentations and group brainstorming.

http://www.tbwa-london.com/
London, United Kingdom
May 2011 - Sep 2011
Contract Designer
Method UK
At Method I worked across a wide range of projects from branding and design through to advertising campaigns for both print and online media. My responsibilities included, designing logos, books, magazines, websites, group brainstorming, and overseeing and art directing art workers.

http://www.thisismethod.co.uk/
London, United Kingdom
Jul 2008 - May 2011
Senior Designer - New Business
JWT London
At JWT I was responsible for designing and producing all business marketing materials for the agency including documents for pitch presentations, events, creative showcases, organic growth development, direct marketing, branding and artwork as well as liaising with print representatives.

http://jwt.co.uk/
Auckland, New Zealand
Jun 2004 - Apr 2008
Designer
Naked Design
At Naked I worked across a wide range of projects from branding and design through to advertising campaigns for both print and online media. My responsibilities included, designing brand guidelines, art direction and styling for photo shoots, photographing/retouching jewellery, group brainstorming, studio/project management and overseeing and art directing junior designers.

http://www.nakeddesign.net.nz/
Auckland, New Zealand
Jul 2002 - Apr 2004
Designer
Studio Alexander
At Studio Alexander my responsibilities included, implementing design to brand guidelines, art direction and styling for photo shoots, group brainstorming, self promotional materials, designing for both print and online media, artwork through to liaison with print representatives, upkeep of the studio archiving and back-up systems.

http://studioalexander.co.nz/
Wellington, New Zealand
Mar 2000 - May 2002
Junior Designer
Base 2 Communications
At Base Two Communications my role as a junior designer included implementing design to brand guidelines, art direction and styling for illustrators, group brainstorming, designing corporate identities, entertainment/theatre advertising materials, corporate communications and artwork through to liaison with print representatives.

http://www.basetwo.co.nz/
Education
Wellington, New Zealand
Feb 1996 - Nov 2000
Bachelor of Design with Honours in Visual Communications
Massey University
Built on Krop