Worked on copy solutions/multiple deliverables including print, subway and digital ads for the real estate complex, Essex Crossings. Also helped with re-naming of Spectrum Kitchens brand.

Supplied copy and concepts for various styles of emails, landing pages, postcards and Facebook ads within digital brand. Also crafted video script, brand hub and emails for consumer sales campaign – while giving business owners easier-to-understand internal product copy.

Concepted and created copy for a plethora of banner ad campaigns, digital merchant campaigns and print campaigns, with some featured at the FIFA Women's World Cup and NFL Draft.

CLIENTS: Visa Checkout partnered with the NFL, FIFA and various merchants

Crafted copy for digital brand website including full product pages, email and live dynamic banners and monthly CRM emails. Also created a myriad of social posts, captions and app descriptions for Facebook, Twitter and Pinterest.

CLIENTS: Nokia

Wrote product-driven headlines for consumer-targeted emails. Created E-commerce product copy for women’s undergarments, swimwear, loungewear and footwear.

Constructed entire copy for careers sections of company websites. Wrote and produced recruitment-centered radio spots for a private university client. Created recruitment headlines and print ads for esteemed medical associations, industrial conglomerates, and insurance companies. Concepted microsite copy for new foreign business pitch.

CLIENTS: MetLife, Massachusetts Medical Association, Pace University

Formatted and composed various captions for recipe website redesign. Crafted assorted notification emails garnering continued consumer following. Contributed concepts for brand launch campaigns. Created print/OOH ads and microsite components for a brand revitalization campaign.

CLIENTS: Hershey’s, M-GO

Contributed cohesive campaign concepts during creative brainstorm sessions. Built brand campaigns from scratch with Art Director partner. Supplied copy for a campaign bridging acquisition with retention in focused social media platforms.

CLIENTS: Avis, Kohl’s, Applebee’s, Weight Watchers

Worked within a team to brainstorm on multiple campaigns. Constructed scripts, taglines, and strategic copy for various brand campaigns. Supplied copy for a company-wide diversity campaign competition, which we won 1st place.

CLIENTS: Febreze, Mayflower and E-Trade

Frequent contributor to the campus newspaper, The Banner. Crafted works of creative non-fiction for publication in the campus literary arts magazine, Serpentine. Reported on various academic and social events on campus and throughout Staten Island to compose articles for bi-monthly publication.

Advanced Campaign/Concept Development (Copywriting)