Freelance Creative Director
Grey Worldwide
General info
Creative Director | Art Director | Content Creator
Located Globally
Located Globally
Creative Director specializing in creating conceptual, integrated, and strategic ideas across all media –– Traditional, Non-traditional, digital, social, and everything in-between. Let's get working.
Experience
Freelance Creative Director
Working with agencies here, there and everywhere including Grey, Arnold, Ogilvy, VaynerMedia, Edelman, McKinney, TBWA\Chiat\Day, Invisible North, Momentum, Lewis Communications, Victors & Spoils, Red Square Gaming, Zubi, Tierney, Zimmerman, MRY, Red Communication Group, Tattoo Projects, Markham Unlimited, Saatchi & Saatchi Wellness, Area 23, W20, Cult Health, Razorfish Health, TheBloc, TBWA\WorldHealth, Ogilvy Commonhealth, Ogilvy Healthworld, Harrison & Star, Digitas Health, DDB Health, and many, many more.
Creative Director, Agency Lead
Mercedes-Benz (Torque Creative)
Responsible for leading the conception and execution of multi-channel, integrated advertising campaigns while managing creative teams (over 40 plus freelancers, solid and dotted line) and daily creative output, and providing agency-wide thought leadership.
This involved re-launching Sprinter Commercial Vehicles for both Mercedes-Benz and Freightliner (Sales up 30.7% in first 6 months of 2012) and revitalizing MB's After Sales Department (Service, Parts & Accessories) and Mercedes-Benz Classic Center.
Led agency in winning first ever integrated national branding effort, (through Germany), for Mercedes-Benz's Service and After Sales Market (against outside agencies.)
This involved re-launching Sprinter Commercial Vehicles for both Mercedes-Benz and Freightliner (Sales up 30.7% in first 6 months of 2012) and revitalizing MB's After Sales Department (Service, Parts & Accessories) and Mercedes-Benz Classic Center.
Led agency in winning first ever integrated national branding effort, (through Germany), for Mercedes-Benz's Service and After Sales Market (against outside agencies.)
Principal, Executive Creative Director
Cohen & Company Creative Inc.
Was responsible for all creative and strategic direction. Agency was named one of South Florida's largest –– Growing it from a little over $20 million to $40 million plus in a couple of years.
Brands:
Advantage Rent-A-Car
Champion-Lyte Sports Drink
Lennar Homes
Orange Bowl Committee
Sweet'N Low Flavored Syrup
And many, many more.
Not responsible for current website.
Brands:
Advantage Rent-A-Car
Champion-Lyte Sports Drink
Lennar Homes
Orange Bowl Committee
Sweet'N Low Flavored Syrup
And many, many more.
Not responsible for current website.
ACD/Art Director
Harris Drury Cohen (HDC)
Developed and managed creative
Brands:
Alabama Power
Reese's Peanut Butter Cups (Hershey International)
Florida Marlins
Greater Fort Lauderdale CVB
Sea-Doo Watercrafts
Brands:
Alabama Power
Reese's Peanut Butter Cups (Hershey International)
Florida Marlins
Greater Fort Lauderdale CVB
Sea-Doo Watercrafts
ACD/Art Director
Kirshenbaum Bond & Partners
Developed and managed creative
Brands:
Blimpie Subs
cellmania.com
IHOP
PeopleSoft
Schmaltz Brewery
And many, many more
Introduced StarKist's Charlie the Tuna in an integrated media blitz for Blimpie Subs.
Brands:
Blimpie Subs
cellmania.com
IHOP
PeopleSoft
Schmaltz Brewery
And many, many more
Introduced StarKist's Charlie the Tuna in an integrated media blitz for Blimpie Subs.
Art Director
Lowe and Partners/SMS
Developed creative
Brands:
Mercedes-Benz
Sony,
Smirnoff
Heineken/Amstel Light
Club Med
Denny’s
Diet Coke
Eddie Bauer
KPMG
Major League Baseball
Oral B/Braun
Perdue Farms
Brands:
Mercedes-Benz
Sony,
Smirnoff
Heineken/Amstel Light
Club Med
Denny’s
Diet Coke
Eddie Bauer
KPMG
Major League Baseball
Oral B/Braun
Perdue Farms
Art Director
Hill, Holliday
Developed creative
Brands:
AutoNation USA
BankBoston
Harvard Pilgrim
Labatt Brewing
Partners Healthcare
Sony
Spalding (Top-Flite Golf)
Wall Street Journal
Brands:
AutoNation USA
BankBoston
Harvard Pilgrim
Labatt Brewing
Partners Healthcare
Sony
Spalding (Top-Flite Golf)
Wall Street Journal
Education
Pop Culture & Creative Branding
Miami Ad School
BA in Communications (Journalism/Advertising)
University of Central Florida