DAVID COHEN

Creative Director | Art Director | Content Creator

DAVID COHEN

Creative Director specializing in creating conceptual, integrated, and strategic ideas across all media –– Traditional, Non-traditional, digital, social, and everything in-between. Let's get working.

General info
Creative Director | Art Director | Content Creator
Located Globally
Creative Director specializing in creating conceptual, integrated, and strategic ideas across all media –– Traditional, Non-traditional, digital, social, and everything in-between. Let's get working.
Experience
New York | Miami | LA | Chicago | Everywhere
Apr 2012 - Present
Freelance Creative Director
Working with agencies here, there and everywhere including Edelman, Grey, Arnold, Momentum, MRY, McKinney, Ogilvy, TBWA\​Chiat\​Day, Victors & Spoils, Red Square Gaming, Markham Unlimited, Saatchi & Saatchi Wellness, Area 23, TBWA\WorldHealth, Ogilvy Commonhealth, Ogilvy Healthworld, Harrison & Star, Digitas Health, DDB Health, Zubi, Zimmerman, Red Communication Group, and many, many more. 




I'm open to a staff position if the right fit. Let's get working together.
New York
Oct 2016 - Jun 2017
Freelance Creative Director
Grey Worldwide
Montvale
Jul 2011 - Apr 2012
Creative Director, Agency Lead
Mercedes-Benz (Torque Creative)
Responsible for leading the conception and execution of multi-channel, integrated advertising campaigns while managing creative teams (over 40 plus freelancers, solid and dotted line) and daily creative output, and providing agency-wide thought leadership.

This involved re-launching Sprinter Commercial Vehicles for both Mercedes-Benz and Freightliner (Sales up 30.7% in first 6 months of 2012) and revitalizing MB's After Sales Department (Service, Parts & Accessories) and Mercedes-Benz Classic Center.

Led agency in winning first ever integrated national branding effort, (through Germany), for Mercedes-Benz's Service and After Sales Market (against outside agencies.)
Hollywood
Feb 2003 - May 2008
Principal, Executive Creative Director
Cohen & Company Creative Inc.
Was responsible for all creative and strategic direction. Agency was named one of South Florida's largest –– Growing it from a little over $20 million to $40 million plus in a couple of years.




Brands:
Advantage Rent-A-Car
Champion-Lyte Sports Drink
Lennar Homes
Orange Bowl Committee
Sweet'N Low Flavored Syrup
And many, many more.




Not responsible for current website.
Ft. Lauderdale
Jul 2002 - Feb 2003
ACD/Art Director
Harris Drury Cohen (HDC)
Developed and managed creative 




Brands:
Alabama Power
Reese's Peanut Butter Cups (Hershey International)
Florida Marlins
Greater Fort Lauderdale CVB
Sea-Doo Watercrafts
San Francisco
Aug 1999 - Mar 2001
ACD/Art Director
Kirshenbaum Bond & Partners
Developed and managed creative




Brands:
Blimpie Subs
cellmania.com
IHOP
PeopleSoft
Schmaltz Brewery
And many, many more




Introduced StarKist's Charlie the Tuna in an integrated media blitz for Blimpie Subs.
New York
May 1997 - Aug 1998
Art Director
Lowe and Partners/SMS
Developed creative




Brands:
Mercedes-Benz
Sony,
Smirnoff
Heineken/Amstel Light
Club Med
Denny’s
Diet Coke
Eddie Bauer
KPMG
Major League Baseball
Oral B/Braun
Perdue Farms
Boston
Jan 1996 - Jan 1997
Art Director
Hill, Holliday
Developed creative




Brands:
AutoNation USA
BankBoston
Harvard Pilgrim
Labatt Brewing
Partners Healthcare
Sony
Spalding (Top-Flite Golf)
Wall Street Journal
Education
Miami
Jan 1994 - Dec 1995
Pop Culture & Creative Branding
Miami Ad School
Orlando
Dec 1992 - Dec 1993
BA in Communications (Journalism/Advertising)
University of Central Florida