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Creative and Strategic Consultant
Mexico
-360° full-funnel campaigns
-Brand building & performance marketing
-Social media & content strategy
-Creative team leadership
-Strategic marketing planning

Hundreds of local and global creative awards | Two-time winner of Best Short Film Screenplay at the Morelia International Film Festival | Cannes Lions winner for five consecutive years | Former Head of Creative Marketing at Nu Mexico.
EXPERIENCE
Mexico
Mar 2025 - Present
Creative and Strategic Consultant
David S. Zacarías
I work with brands and agencies to develop ideas that connect brand building, cultural relevance, and business growth.

My work spans Brand Campaigns, Product Launches, Growth & Performance Always-On, Earned Media Stunts, and Social Media Content, helping teams turn strategy into campaigns and creative systems that scale.
México
Jan 2022 - Feb 2025
Head of Creative Marketing
Nu Mexico
As Head of Creative Marketing, he led the 360 full-funnel campaigns for Nu Mexico.
Areas: Brand Campaigns, Product Strikes, Growth/Performance Always On, Stunts Earned Media and Social Media Content.
México
Jan 2020 - Jan 2022
Chief Creative Director
Rock The Agency
As CCD, he developed digital-focused campaigns for brands such as Tecate, Cerveza XX, Alpura, Kavak, Best Buy, among others.
México
Sep 2017 - Jan 2020
Chief Creative Director
Flock / Isobar
As CCD, he developed digital-focused campaigns for brands such as Nike, Nescafé, Nestlé Mother Brand, Asepxia, Mondelez, Cuervo, Kilo de Ayuda, among others.
México
Sep 2007 - Sep 2016
Creative Director
Ogilvy & Mather
As Creative Director, he developed 360 campaigns for brands such as Coca-Cola, Pfizer, Kentucky Fried Chicken, Nestlé Wellness, Unilever, AMIS, Tetra Pak, Casa de la Amistad, Amnesty International, Librerías Gandhi, Coca-Cola, Sprite, Nestlé Wellness, Pizza Hut, among others.
México
Jun 2002 - Sep 2007
Copywriter / Associate Creative Director
Leo Burnett
As Associate Creative Director, he developed advertising campaigns for accounts such as Procter & Gamble Regional (Ace, Always), Librerías Gandhi, San Rafael, Sears, Fondo de Educación Ambiental, and México Unido contra la Delincuencia, among others.

As a Copywriter (2002-2005), he developed advertising campaigns for accounts such as Procter & Gamble Regional (Ace), Procter & Gamble Mexico (Head & Shoulders, Herbal Essences), Disney, and Suburbia.
Ciudad de México
Jun 2015 - Dec 2015
Advertising Professor
Miami Ad School
He taught courses related to creative thinking applied to advertising.
Ciudad de México
Aug 2013 - Jun 2014
Screenwriting Professor
Universidad Latinoamericana
He taught creative screenwriting applied to advertising and filmmaking.
Judge | Speaker
Jury Member at the Effies Mexico
He participated as part of the Grand Jury at Effies Mexico 2024 and 2023 alongside industry leaders from brands and advertising agencies.
Jury Member at Mexico’s Creative Circle
He has served as a jury member at Mexico’s Creative Circle in 2014, 2016, 2018, and 2023 across multiple categories.
Jury Member at New York Festivals
In 2015, he served as a Grand Jury member in the Direct & Collateral category.
Speaker
He has participated as a speaker at:

-Experiential Marketing Summit MX 2015
-IAB Conecta 2016
- UNIVA Guadalajara Creativity Congress 2019
EDUCATION
Ciudad de México
Aug 1997 - Jul 2000
Bachelor’s Degree in Communication
UNAM
CONTINUING EDUCATION
Filmmaking Workshop at New York
Duration: Four weeks, full-time.
Location: New York Film Academy.
Date: 2008.
Diploma in Creative Strategy to TV Ad Production
Duration: 72 hours
Location: University of Journalism and Art in Radio and Television
Date: 1999
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