Dante Dominick

Content Strategy | Creative Direction | Product Marketing

Austin, TX

Behold...the cobbler's shoes. I haven't updated this portfolio since 2015. So, the examples are very dated. But, once a year, I do update the resume here! My start in advertising came as a copywriter, and I continue to write. But I've also built & managed teams of over 10 designers; expanded business lines to international markets; maintained dozens of websites with equal focus on design, usability, and conversions; managed corporate rebrands and numerous product launches; and used marketing as a means to drive company value and revenue.

Corporate / B2B

  • Trio of ads appearing each day at major convention, building on creative concept of "co-opetition" to succeed against megabanks.
    Trio of ads appearing each day at major convention, building on creative concept of "co-opetition" to succeed against megabanks.
  • My role: copywriting. Direct mail delivered to strong list of small business owners.
    My role: copywriting. Direct mail delivered to strong list of small business owners.
  • My role: copywriting. Second of 4 in this campaign. Copy on right was on back side with address info.
    My role: copywriting. Second of 4 in this campaign. Copy on right was on back side with address info.
  • My role: copywriting. B2B trade show banner (4'x9') introducing new product. This became their tagline.
    My role: copywriting. B2B trade show banner (4'x9') introducing new product. This became their tagline.
  • Ghost author of white paper targeting CFOs and CEOs at banks and credit unions. Full 5-page paper available upon request..
    Ghost author of white paper targeting CFOs and CEOs at banks and credit unions. Full 5-page paper available upon request..
  • Direct mail to targeted prospect leads concerned with fleeting customers and keeping up with technology.
    Direct mail to targeted prospect leads concerned with fleeting customers and keeping up with technology.
  • My roll: copywriting. This targeted campaign addressed business owners' concerns in wake of economic collapse.
    My roll: copywriting. This targeted campaign addressed business owners' concerns in wake of economic collapse.
  • My roll: copywriting. This targeted campaign addressed business owners' concerns in wake of economic collapse.
    My roll: copywriting. This targeted campaign addressed business owners' concerns in wake of economic collapse.
  • My role: copywriting. B2B trade show info sheet. Storied company with niche market was branching out with new products.
    My role: copywriting. B2B trade show info sheet. Storied company with niche market was branching out with new products.

Web

  • Role: Creative direction, copywriting. License to banks/CUs nationwide. Also CD on video. https://secretmvlanding.fipreview.com
    Role: Creative direction, copywriting. License to banks/CUs nationwide. Also CD on video. https://secretmvlanding.fipreview.com
  • My role: Information architecture, creative direction, copywriting. Maintain site post-launch, copy and images. https://www.articulturedesigns.com/
    My role: Information architecture, creative direction, copywriting. Maintain site post-launch, copy and images. https://www.articulturedesigns.com/
  • Role: Copywriting. Nationwide financial literacy game/world for kids. (Did not work on game.) https://demo.moneyisland.com/
    Role: Copywriting. Nationwide financial literacy game/world for kids. (Did not work on game.) https://demo.moneyisland.com/
  • My role: Information architecture, copywriting. Some copy changes since launch. https://www.pioneercu.org/
    My role: Information architecture, copywriting. Some copy changes since launch. https://www.pioneercu.org/
  • My role: copywriting. Nation's #1 Murphy Bed retailer as well as custom organization solutions. Some copy changes since launch.
    My role: copywriting. Nation's #1 Murphy Bed retailer as well as custom organization solutions. Some copy changes since launch.
  • Landing page targeted on lead generation. Created multiple campaign touchpoints pointing here.
    Landing page targeted on lead generation. Created multiple campaign touchpoints pointing here.

Video / Radio

  • My role: copywriting, lyrics, arrangement, selected musicians, directed recording.
    My role: copywriting, lyrics, arrangement, selected musicians, directed recording.
  • My role: creative direction, copywriting.
    My role: creative direction, copywriting.
  • My role: concept, copywriting. Freelancing for Whole Foods for 3 years was a lot of fun. Wish it lead to more free food!
    My role: concept, copywriting. Freelancing for Whole Foods for 3 years was a lot of fun. Wish it lead to more free food!
  • My role: concept, copywriting, studio direction, production. Did a campaign of these "episodes." Had a blast recording them.
    My role: concept, copywriting, studio direction, production. Did a campaign of these "episodes." Had a blast recording them.
  • My role: copywriting. The thing about this spot is it was conceived, written, produced in 48 hours and helped win the account.
    My role: copywriting. The thing about this spot is it was conceived, written, produced in 48 hours and helped win the account.
  • My role: concept, copywriting, production (selecting talent, directing recording).
    My role: concept, copywriting, production (selecting talent, directing recording).

Print

  • My role: creative direction, copywriting. Campaign introducing new product. Licensed to institutions nationwide.
    My role: creative direction, copywriting. Campaign introducing new product. Licensed to institutions nationwide.
  • My role: creative direction, copywriting. Individual banks/credit unions swap out their own logo.
    My role: creative direction, copywriting. Individual banks/credit unions swap out their own logo.
  • This ad appeared at a national trucker's convention. My roll: copywriting.
    This ad appeared at a national trucker's convention. My roll: copywriting.
  • My role: copywriting. Series of tourism ads. Goal was to reflect rich history and culture with great family and outdoor fun.
    My role: copywriting. Series of tourism ads. Goal was to reflect rich history and culture with great family and outdoor fun.
  • My role: copywriting. Researched and interviewed a number of Whole Foods executives for this in-store collateral.
    My role: copywriting. Researched and interviewed a number of Whole Foods executives for this in-store collateral.
  • My role: copywriting. Client wanted ad with owner and empty interior shots. Advised this approach instead.
    My role: copywriting. Client wanted ad with owner and empty interior shots. Advised this approach instead.

Editorial

  • I was editor-in-chief of Austin Music Magazine for a couple years. We broke the story of Toni Price leaving Austin.
    I was editor-in-chief of Austin Music Magazine for a couple years. We broke the story of Toni Price leaving Austin.
  • 5:00 radio documentary (2008) on Scott H. Biram. I interviewed all parties, wrote, recorded, and mixed the audio.
    5:00 radio documentary (2008) on Scott H. Biram. I interviewed all parties, wrote, recorded, and mixed the audio.
  • The crowning achievement of my career. A story I wrote on Clarence "Gatemouth" Brown was used as liner notes of his CD.
    The crowning achievement of my career. A story I wrote on Clarence "Gatemouth" Brown was used as liner notes of his CD.
  • Feature article on program for dyslexic children. Of all my features, this received the most positive feedback and "thank yous."
    Feature article on program for dyslexic children. Of all my features, this received the most positive feedback and "thank yous."
  • Feature article on Dustin Welch. One of the rare times I was totally satisfied with my writing.
    Feature article on Dustin Welch. One of the rare times I was totally satisfied with my writing.