Chicago, IL
Selected work
Recent/Refreshed pieces
Hospital site: Edited, tagged, and published 200+ bios.
Company site: Rewrote company pages for pharmaceutical startup. http://qralgroup.com/.
Case Study: How the world’s largest eyewear company used Aginity Amp to insource seven years
of customer data and marketing analytics in less than 90 days.
Case Study: How Elizabeth Arden uses data analytics to improve supply chain. PDF http://tinyurl.com/n4nxsww
Case Study: One in a series of case studies on how fluids move
through engine. http://www.jumpbean.com/portfolio/utcasestudy.com
Case Studies
Case Study: How the world’s largest eyewear company used Aginity Amp to insource seven years
of customer data and marketing analytics in less than 90 days.
Case Study: How Elizabeth Arden uses data analytics to improve supply chain. PDF http://tinyurl.com/n4nxsww
Case Study: One in a series of case studies on how fluids move
through engine. http://www.jumpbean.com/portfolio/utcasestudy.com
Case Study: How ACRI uses Achievement Technology's Samtrak II solution to accelerate workorders. PDF http://tinyurl.com/kxk7rcu
Case Study: How Blackwell subsidiary, EKI, uses voice rationalization for the Illinois state government. PDF http://tinyurl.com/mdwsf7v
Case Study: How Yellowbrix improves performance using Catbird Network's security solution. PDF http://tinyurl.com/k38czov
Integrated Campaign - Catbird Networks - Introducing New Cloud Security Company
Company site: Wrote copy for Catbird's new web site, including security briefs. PDF (2MB) http://tinyurl.com/ku85lwx
Data Sheets, Catbird Networks: Created a series of data sheets for Catbird. PDF http://tinyurl.com/kyy2xza
White Paper, Catbird Networks: "Intelligent Vulnerability Monitoring." PDF http://tinyurl.com/mffsu24
Case Study: How Yellowbrix improves performance using Catbird Network's security solution. PDF http://tinyurl.com/k38czov
Documentation, Catbird Networks: "Getting Started: Catbird Networks SecureWatch": Wrote user guide for network administrators on how to use Secure Watch. PDF http://tinyurl.com/lpakxua
Integrated Campaign - Open Port Technology - Trade Show Introducing Advanced Mobile Communication
Web - (closed) http://bit.ly/15fSjMp
Data sheet library - 5 data sheets http://bit.ly/15fKx5e PDF
Brochure - 8-page brochure
Script - QuickTime movie used at initial customer meetings and at trade shows. http://tinyurl.com/msmuz2q
Tradeshow flyer - http://bit.ly/1AU4kQP
Internet Telephony Magazine - http://bit.ly/1Bi0bsw
Mobile - Introducing new mobile messaging solutions at trade show
Trade show display - http://bit.ly/15fSjMp
White paper - IP LaunchPad's Enhanced Managed Delivery http://bit.ly/1E6nc5n
Trade show display - http://jumpbean.com/portfolio/integratedcampaign/d...
Blogs
Blog, ifbyphone: Created series of posts for "independent" blog, "Phone Marketing Insider," to subtly promote ifbyphone. PDF http://tinyurl.com/mtggnll
Blog, ifbyphone: Created series of posts for "independent" blog, "Phone Marketing Insider," to subtly promote ifbyphone. http://jumpbean.com/portfolio/blog-ibp-mind-store....
Blog, Hm Chou: "Case studies v. white papers: Start your B2B sales journey on the right path"
Blog, Hm Chou: "How I write case studies: As a story where your customer is the main character (part 1)
Blog, ifbyphone: Created series of posts for "independent" blog, "Phone Marketing Insider," to subtly promote ifbyphone. http://jumpbean.com/portfolio/blog-ibp-exception.p...
Blog, ITKAN (IT Knowledge and Networking): Interviewed Microsoft Director of Technology who is a principal member of ITKAN. https://itkan.wordpress.com/2012/04/04/adamhecktma...
Blog-Milestone-5-Challenges-to-the-Workspace-in-a-Hybrid-Workforce
Blog-Milestone-Best Practices to Capitalize on Audio-Visual Equipment
Web Content
Company site: Currently re-writing web content for pharmaceutical startup. http://qralgroup.com/.
Company site: Developed copy for pioneering elearning company, Learning Insights. (closed)
Company site: Wrote copy for Catbird's new web site, including security briefs. PDF (2MB) http://tinyurl.com/ku85lwx
Hospital site: Edited, tagged, uploaded 200+ doctor bios.
Services pages: Rewrote copy for Initiate Systems' (now IBM) healthcare services. (closed) PDF http://tinyurl.com/oflt8h2
Product pages: Developed product pages for SPSS' data analytic services. (closed)
Tips & Ideas: Updated Walgreens' gift wrapping tips for customers.
Pharmacy: Updated information on Walgreens' Specialty Pharmacy page. PDF http://tinyurl.com/ple2po5
Shopping Cart: Wrote Walgreens' check out page.
Products pages: Updated copy for Allstsate Financial's line of annuities products. PDF http://tinyurl.com/mbrb2rg
Company site: Led relaunch of Open Port Technology's web site for trade show event. (closed) http://tinyurl.com/y9hwrw68
Product Desciptons: Wote a series of financial product descriptions.
Product Desciptons: Wote a series of financial product descriptions.
Product Desciptons: Wote a series of financial product descriptions.
Product Desciptons: Wrote and updated entire online catalog for Active & Able (now Specialty Store Services).
Product Desciptons: Wrote and updated entire online catalog for Active & Able (now Specialty Store Services).
Article: Kellogg School of Management (Northwestern University): "Mac Desciion Guide"
Web Content - eCommerce
Tips & Ideas: Updated Walgreens' gift wrapping tips for customers.
Pharmacy: Updated information on Walgreens' Specialty Pharmacy page. PDF http://tinyurl.com/ple2po5
Shopping Cart: Wrote Walgreens' check out page.
Product Desciptons: Wote a series of financial product descriptions.
Product Desciptons: Wote a series of financial product descriptions.
Product Desciptons: Wote a series of financial product descriptions.
Product Desciptons: Wrote and updated entire online catalog for Active & Able (now Specialty Store Services).
Product Desciptons: Wrote and updated entire online catalog for Active & Able (now Specialty Store Services).
Brochures & Data Sheets
Data Sheet, IMI Cornelius: Promotes new ice drink dispenser for upcoming trade show. PDF http://tinyurl.com/mg96mts
"Sneak Preview" Data Sheet: Open Port Technology: "Sneak Preview" marketing to announce new IP-based voice messaging services for telcos. PDF http://tinyurl.com/n2k4ok7
Brochure, Open Port Technology: Wrote product brochure for company's new line of telecommunication services. PDF http://tinyurl.com/mh4uwgb
Data Sheets, Catbird Networks: Created a series of data sheets for Catbird. PDF http://tinyurl.com/kyy2xza
Brochures, Lincoln Park Chamber of Commerce: Wrote chamber's new brochure to attract local businesses to join. PDF http://tinyurl.com/lgh22oz
Brochure, Allstate Financial: Written to calm people afraid to invest following the 2008 crash. PDF http://tinyurl.com/mvwzd4c
Technical Documentation/eLearning
Article, Kellogg School of Mgt.: Goal to have Kellogg students enroll in the new Kellogg Laptop Program (KLP).
Knowledge Base, Kellogg School of Mgt.: Wrote KB articles and support materials for students and faculty. PDF http://tinyurl.com/jwp8ed5
Release Notes: Improved release notes by adding customer benefits for the fix/improvements. PDF.
Course, Motorola: Wrote descriptions of new Motorola courses: PDF http://tinyurl.com/kkqab5o
Documentation, Catbird Networks: "Getting Started: Catbird Networks SecureWatch": Wrote user guide for network administrators on how to use Secure Watch. PDF http://tinyurl.com/lpakxua
Presentations
PPT: Edited/Re-organized parts of "What is" PPT that presented clearer picture of how new company used analytics to help multiple industries.
PPT: Wrote/edited presentations that described a train engine's "health scores". Used at new customer meetings.
PPT: Developed branding and key messages for Taproot client. http://jumpbean.com/portfolio/PPT-TaprootBrandPosi...
PPT: Wrote captions, script for sales team to show at customer meetings. http://jumpbean.com/portfolio/PPT-WAPCustPresentat...
Emails & Postcards
Email, Kellogg School of Management (Northwestern Univeristy): Advising Kellogg students and faculty on how to protect themselves from spam.
Email, Initiate Systems (now IBM): Email describing how Initiate helps customers their view data in "360 degrees. PDF http://tinyurl.com/nt8kuxm
Email, Initiate Systems (now IBM): Email from the CEO describing new initiatives in healthcare. PDF http://tinyurl.com/nt8kuxm
Email, Blackwell Consulting Svc: Internal communications addressing concerns in the company. PDF http://tinyurl.com/oqh2erm
Email, Visa: Notice to L.L. Bean/Visa card members about rewards they can win. PDF http://tinyurl.com/k6roquf
Letter, Discover Card: Email letter promoting Discover Card's new Perks Everyday reward program. PDF http://tinyurl.com/ots54bv
Email, Visa: Email introducing rewards program to Wells Fargo account holders. PDF http://tinyurl.com/q7paybc
Letter, Visa: Letter introducing new Visa payWave toucheless payment card. PDF http://tinyurl.com/pm73qgp
Post Card, IMI Cornelius: Announces upcoming trade show. PDF http://tinyurl.com/mbnx7fm
PR & Magazine Articles
CIO Magazine, Blackwell Consulting: Wrote article discussing the benefits of near-shoring v. off-shoring. http://tinyurl.com/pysjl6x
Internet Telephony magazine, Open Port Technology: Researched and wrote article discussing unified messaging. PDF http://tinyurl.com/yk7d6at
National Underwriters magazine, Visibillity: Article that encourages insurance companies to use technology more effectively. PDF http://tinyurl.com/lc5olt4
PR, Open Port Technology: Open Port gets new financing. PDF http://tinyurl.com/mkptc26F
PR, Madison Information Systems (now IBM): Madison wins Best in KLAS. PDF http://tinyurl.com/k8omuue
White Papers
White Paper, OpTelCon: "Total Telecom Cost Management." PDF http://tinyurl.com/lddcy5j
White Paper, Learning Insights: "Calculating Your Return on Investment with a Learning Insights Solution"
White Paper, Novarra: "Maximizing Your Investment in J.D. Edwards with Wireless from Novarra." PDF http://tinyurl.com/kytd4tk
White Paper, SPSS (now IBM): "Clementine Solutions Publisher." PDF http://tinyurl.com/qzawlkl
White Paper, Catbird Networks: "Intelligent Vulnerability Monitoring." PDF http://tinyurl.com/mffsu24
Multimedia
Script, SPSS (now IBM): Presentation used as introduction to SPSS Tables product. http://tinyurl.com/mzq77y3
Script, Open Port Technology: QuickTime movie used at initial customer meetings and at trade shows. http://tinyurl.com/msmuz2q
Script, Walgreens: Tutorial teaching senior citizens how to use new online service, ReadyDose (discontinued)
Internal Communications
Email: Announcing chats with the CEO discussing recent changes to company.
Email: Introducing myself to other small businesses in the collaborative work space.
Email: Announcing free lunch and demonstration for collaborative workspace businesses.
Email: Client wanted to inform others in collaborative work space about bathroom etiquette using humor.
Competitive Response
Competitive Response, HP: Wrote series of intelligence articles for sales team. PDF http://tinyurl.com/m6fbuu2
Non-profit Organizations
PPT, Taproot Foundation: Helped put together PowerPoint presentation for non-profit (Beloved Community) to attract new benefactors. PDF
Brochures, Lincoln Park Chamber of Commerce: Wrote chamber's new brochure to attract local businesses to join. PDF http://tinyurl.com/lgh22oz
Web, Lincoln Park Chamber of Commerce: Wrote chamber's new web content to attract local businesses to join. PDF http://tinyurl.com/lgh22oz
Brochures, Streeterville Chamber of Commerce: Updated chamber's web content to attract local businesses to join. PDF
View Hsuan-min's Content Marketer ISO Tech Copywriter Pos for more information and complete contact details.