General info
Ilya Hardey
Beverly Hills, MI
Beverly Hills, MI
I’m a creative, a creative with over 30 years of professional experience in Direct Marketing, Customer Relationship Management, Digital and Social Advertising, Brand Identity, Multimedia Production, Web Design, and Product Design.
My career has offered me to work for a host of industries such as; automotive, government, financial, education, retail, hospitality and entertainment. Clientele includes the United States Navy, Johnson Controls, Isle of Capri Casino Hotel, USPS, General Motors, Ford Motor Company, Hyundai, Scotts Miracle-Gro, First Chicago NBD, Prudential, Bosch, Learning Care Group, and Sports Authority.
I’m committed to gaining measurable results in the process and the product. Always working with a clear vision and strategic approach, I’m dedicated to challenging the routine in efforts to constantly seek new, advanced and innovative solutions.
My career has offered me to work for a host of industries such as; automotive, government, financial, education, retail, hospitality and entertainment. Clientele includes the United States Navy, Johnson Controls, Isle of Capri Casino Hotel, USPS, General Motors, Ford Motor Company, Hyundai, Scotts Miracle-Gro, First Chicago NBD, Prudential, Bosch, Learning Care Group, and Sports Authority.
I’m committed to gaining measurable results in the process and the product. Always working with a clear vision and strategic approach, I’m dedicated to challenging the routine in efforts to constantly seek new, advanced and innovative solutions.
Experience
Creative Director
City of Detroit
Working for the City of Detroit leading the City’s communications department. Concentrating on programs funded by the American Rescue Plan Act (ARPA).
• Developing strategies of new and existing initiatives
• Managing the content creation team on collateral, television, radio, print, outdoor, and digital to maintain a cohesive brand message
• Working with a variety of city departments to develop project plans
• Monitoring campaigns and metrics for ROI effectiveness
• Developing strategies of new and existing initiatives
• Managing the content creation team on collateral, television, radio, print, outdoor, and digital to maintain a cohesive brand message
• Working with a variety of city departments to develop project plans
• Monitoring campaigns and metrics for ROI effectiveness
Creative Director
GTB
Responsible for managing the digital creative team on Ford Tier II Shopper initiatives. The creative work spans across all digital channels; Tier II and Tier III web properties, National and regional OLA campaigns, Sales Events, Social Advertising, Sponsorships, and CRM.
Business Analyst | Product Designer
GTB
Joining the Business Analyst team as a Product Designer has provided me the opportunity to immerse myself in the agile world of digital communications. Currently, I’m helping map out an approach that’s specifically designed to prioritize and produce tangible deliverables for multiple tasks – while continuously optimizing the experience for better results. It’s a collaborative effort among CRUX, DEV, PM teams that I’m excited to be part of.
Responsibilities include:
• Developing requirements to a host of Ford products
• Applying research, prototyping and testing
• Modifying the current platform to redefine the user experience
• Collaborating with Ford Labs, FordDirect and VMLY&R
Responsibilities include:
• Developing requirements to a host of Ford products
• Applying research, prototyping and testing
• Modifying the current platform to redefine the user experience
• Collaborating with Ford Labs, FordDirect and VMLY&R
Creative Director
Search Optics
Creating customized solutions to one of the fastest growing marketing technology companies in North America.
Responsibilities include:
• Functioned as creative lead on automotive and non-automotive clients
• Managed and collaborated with team leads (strategists, analytics, developers)
• Guided design support for custom CMS
• Created all CRM material (sell sheets, email templates, style guides, presentations)
• Acted as production design lead and hired creative resource manager
Responsibilities include:
• Functioned as creative lead on automotive and non-automotive clients
• Managed and collaborated with team leads (strategists, analytics, developers)
• Guided design support for custom CMS
• Created all CRM material (sell sheets, email templates, style guides, presentations)
• Acted as production design lead and hired creative resource manager
Creative Director
Team Detroit (GTB)
Main objective was to grow and enhance meaningful web products and services as well as building the brands for all our diversified accounts.
Responsibilities include:
• Implemented design strategy for our design team
• Lead team for three of our clients, presented original creative (digital and print)
• Produced websites for a global brand and worked closely with the development team
• Maintained a 360 degree approach to digital advertising (print, web, mobile)
• Utilized Rapid Ideation as the core for our creative process
• Negotiated pricing and hiring with third party vendors
Responsibilities include:
• Implemented design strategy for our design team
• Lead team for three of our clients, presented original creative (digital and print)
• Produced websites for a global brand and worked closely with the development team
• Maintained a 360 degree approach to digital advertising (print, web, mobile)
• Utilized Rapid Ideation as the core for our creative process
• Negotiated pricing and hiring with third party vendors
VP, Associate Creative Director
Campbell Ewald
Executing creative from conceptual development to final production on integrated direct mail, interactive, rich emails, mobile, OLM, OOH and print based collateral material.
Responsibilities include:
• Collaborated with our Senior Account team with our marketing strategy
• Maintained budgeting on direct marketing projects
• Created and collaborated on lead generated DM pieces
• Produced CRM tools and presentations for our clientele
• Implemented timelines and performance reviews as direct report for five creatives,
Responsibilities include:
• Collaborated with our Senior Account team with our marketing strategy
• Maintained budgeting on direct marketing projects
• Created and collaborated on lead generated DM pieces
• Produced CRM tools and presentations for our clientele
• Implemented timelines and performance reviews as direct report for five creatives,
Sr. Art Director
Eidos Advertising
Partnering with clients on innovative strategic solutions. Designing with in a variety of communication mediums (i.e. package design, digital media (electronic presentations), collateral, corporate identities, direct mail, and point-of-sale).
Education
Graphic Design
Center for Creative Studies College of Art & Design
BFA in the graphic communications program
Tidbits
Recognition
DShow, Caddy’s, Target Awards, ECHO’s, The Mobius, The Caples, Effies
Skills
Strategic thinker and motivator. Dedicated to challenging the routine by seeking new advanced and innovative solutions with 30 plus years of professional experience. Experience includes; Direct Marketing, Customer Relationship Management, Digital and Social Advertising, Brand Identity and Web Design.
Hard Skills: Adobe Creative Cloud, Apple iOS products, and Microsoft 365.
Hard Skills: Adobe Creative Cloud, Apple iOS products, and Microsoft 365.
References
Global Chief Creative Officer at Commonwealth/McCann
EVP, Marketing at DP+
Partner, Chief Relationship Officer at Search Optics
Chief Marketing Officer