In her 20+ years in advertising, Jennifer has produced insightful work for clients such as Cheerios, P&G, Sunlight, W Network, President's Choice, PFLAG, YWCA, Rethink Breast Cancer, the Bishop Strachan School for Girls, Ikea, Hyundai, Future Shop & Fruit By The Foot. Her work has been recognized by the Ad and Design Club of Canada, Marketing Awards, London International Awards, The Bessies, The Crystals, & has been shortlisted twice at Cannes. Resume
CHEERIOS Effect
1
Who better to celebrate connections in life than the cereal that connects in milk.
2
MELODY AND PARAG • Credits: CD: Jennifer Wilson, Glen Hunt, Ed Lea CW:Dan Cummings, Jennifer Wilson AD: Lucyed Hernandez
DURACELL
1
Creative Directors: Jennifer Wilson and Chad Borlase Writer: Dan Cummings Art Director: Lucyed Hernandez
THE HOUSE THAT MOM BUILT
1
Online campaign that allowed people to nominate deserving hockey Moms and recognize them for all that they do for their teams at
2
Creative Directors: Jennifer Wilson and Chad Borlase Writer: Sebastian Lyman Art Director: Pepe Bratanov
CASCADE #GiveAPlate
1
On Thanksgiving 2013, Canada Instagrammed and Cascade Instacleaned with a digital campaign in support of Food Banks Canada. • Creative Directors: Jen Wilson and Chad Borlase Writer: Dan Cummings Art Director: Lucyed Hernandez
FIBRE 1
1
Fibre 1 is putting an end to fibre prejudice with our mass and online campaign to end fibrism. In your face, fibrism.
2
Creative Directors: Jen Wilson, Ed Lea and Chad Borlase • Writer: Caitlin Keeley Art Director: Josh Day
MULTI-GRAIN CHEERIOS
1
Let’s start a movement to end dieting for the betterment of the next generation. • Creative Directors: Jen Wilson and Ed Lea Writer: Tina Vahn Art Director: Tricia Piasecki
2
Website that encourages women to end dieting by taking the Never Say Dieting Oath.
FRUIT BY THE FOOT
1
FRUIT BY THE FOOT ~ Televsion • Anything can happen when you unravel three feet of Fruit By The Foot fun.
2
Creative Directors: Jennifer Wilson and Ed Lea Writer: Sean Atkinson Art Director: Shawn James
FUTURE SHOP
1
Future Shop sells tech forward gifts at unbeatable prices for the holidays, no matter where you find those prices.
2
Creative Directors: Jen Wilson and Ed Lea Writer: Aaron Chown Art Director: Kevin Filliter
BISHOP STRACHAN SCHOOL FOR GIRLS
1
Split portraits of real BSS students, faculty and alumnae prove the most powerful thinkers use both sides of the brain.
SUNLIGHT
1
If Sunlight is your invitation to get dirty, we figured nothing says dirty like the world’s largest tomato fight.
PRESIDENT'S CHOICE
1
Not everything about summer is great. Except when it comes to products featured in the PC Summer Insider’s Report.
SHEENA'S PLACE
1
The headline and art direction work together to create a powerful print ad about eating disorders and body image.
PFLAG
1
By spoofing traditional TV commercials, we asked consumers to rethink their definition of family.
2
By spoofing traditional TV commercials, we asked consumers to rethink their definition of family.
RETHINK Breast Cancer
1
MAN BOOBS - Rethink Breast Cancer
LOBLAW’S ~ Seasonal Radio
1
Easter's about spending time with family. Apparently, it's also about eating lots of strawberries and ham.
CFL GREEN DRIVE
1
We combined shots of Canadian landscapes with football icons to show the CFL cares about keeping Canada green.
2
We combined shots of Canadian landscapes with football icons to show the CFL cares about keeping Canada green.
3
We combined shots of Canadian landscapes with football icons to show the CFL cares about keeping Canada green.
W NETWORK
1
To launch W Network, we explored what life would be like with and without the female point of view.
2
W NETWORK AD CAMPAIGN • TRANSIT AD
3
W NETWORK TRADE CAMPAIGN • PRINT ADS
4
W NETWORK TRADE CAMPAIGN • Media Office Stunt
5
W NETWORK TRADE CAMPAIGN • GUERILLA
6
W NETWORK • RADIO CAMPAIGN
YWCA
1
YWCA is a turning point for women who are living, or who have lived, with abuse.
2
YWCA is a turning point for women who are living, or who have lived, with abuse.
PRESIDENT'S CHOICE MOBILE
