I'm a senior copywriter and creative lead with considerable experience across a wide range of brands and categories.

I've run accounts, led teams, won awards, shifted products and cultivated fruitful client relationships at some of the best agencies in Melbourne and London (plus a few in Tokyo, Paris and Amsterdam).

While proud to have won 2 Grand Prix and 15 Gold awards, I never let that pride get in the way of serving a client’s needs. Advertising has to be effective and engaging - and creativity is the best way to get there.


HIGHLIGHTS

• 2 Grand Prix & 15 Gold Awards
• Listed as one of Campaign UK’s “Top Ten Talents"
• Selected for TBWA's global leader training in Milan
• Numerous pitch wins (some of huge value)
• Some really happy clients


KEY SKILLS

• Copywriting
I try to know my audience, know when to be concise and when to be florid

• Tone
I can develop new styles and adapt quickly to existing styles

• Visual literacy
I understand how art and copy should dovetail
(I actually have a design degree)

• Presenting
Through aptitude, practise and training I'm good in front of clients

• Client relationships
I make an effort to understand a client's real needs

• Leadership & Mentoring
I'm comfortable leading (but am happy to follow when needed)

• Friendliness & positivity
It might not seem like a classic skill, but I think it's absolutely vital