I'm a senior copywriter and creative lead with considerable experience of different brands and categories.

I've run accounts, led teams, won awards, shifted products and cultivated fruitful client relationships at some of the best agencies in Melbourne and London (plus a few in Tokyo, Paris and Amsterdam).

While proud of my 2 Grand Prix, 15 Gold, 5 Silver awards, I never let that get in the way of serving a client’s needs. I believe that effectiveness is the most important part of advertising, and that creativity is the most powerful tool in driving that effectiveness.


HIGHLIGHTS

• 2 Grand Prix, 15 Gold, 5 Silver creative awards
• Listed as one of Campaign UK’s “Top Ten Talents"
• Selected for TBWA's global leader training in Milan
• Numerous pitch wins (some of huge value)
• Some really happy clients


KEY SKILLS

• Copywriting
I try to know my audience, know when to be concise and when to be florid

• Tone
I can develop new styles and adapt quickly to existing styles

• Visual literacy
I understand how art and copy should dovetail
(I actually have a design degree)

• Presenting
Through aptitude, practise and training I'm good in front of clients

• Client relationships
I make an effort to understand a client's real needs

• Leadership & Mentoring
I'm comfortable leading (but am happy to follow when needed)

• Friendliness & positivity
It might not seem like a classic skill, but I think it's absolutely vital