General info
Creative
Auckland, New Zealand
Auckland, New Zealand
Experience
Creative Copywriter
Clemenger BBDO | Touchcast
Here Josh developed concepts and integrated campaigns for clients such as New Zealand Transport Agency, New Zealand Defence Force, Oranga Tamariki, Kiwi Rail, Fly Buys and Farrah's.
Creative Copywriter
iris Worldwide
At iris Josh developed campaign ideas and wrote long/short copy for a variety of global brands including adidas, Philips, Netflix, Trainer by Gibson, Comedy Central TV, Loctite, and Heineken. Much of this work had a strong focus on digital, spreading brand awareness across various platforms.
Conceptual Copywriter
DDB & Tribal Amsterdam
Developed award-winning campaigns for clients such as Heineken, KLM and adidas. Much of Josh's input was concepting and crafting ideas, plus providing long and short copy across a variety of media with a particular focus on digital.
Copywriter
Freelance
In Amsterdam, Josh worked steadily as a freelancer on several brand development projects, websites and business pitches.
Copywriter
Throughout Josh's time at DRAFT he worked on many clients, brand and retail. These included MINI, BMW, SPCA, Alcohol Liquor Advisory Council, SONY, PRIME TV, PAK'nSAVE (Nationwide supermarket), The National Bank, The New Zealand Herald, Housing New Zealand, Bond and Bond (electronics) and Genesis Energy.
Even though 'Copywriter' was Josh's job title, he still art directed many of his projects.
Even though 'Copywriter' was Josh's job title, he still art directed many of his projects.
Art Director/Copywriter
Here Josh worked on Meridian Energy, Wellington Tourism, Mitsubishi, Trans-Rail and New Zealand Transport Agency.
Education
After graduating from Massey University Josh enrolled in AWARD School New Zealand, which he managed to win.
His work was then put forward to compete internationally, where he managed to place second, beating out AWARD winners from across the South Pacific and Asia.
His work was then put forward to compete internationally, where he managed to place second, beating out AWARD winners from across the South Pacific and Asia.
Bachelor of Visual Communications (Advertising Major with Honors)
Massey University
New section
Awards
2023 – Campaign Brief The Work
ACC High Action Hijack, Digital + Online Campaign
ACC High Action Hijack, Health & Pharma Campaign
ACC The Thinker, Ambient/Guerrilla Campaign
ACC The Thinker, Experiential + Immersive Campaign
ACC The Thinker, Health & Pharma Campaign
2023 – Axis Awards
Brand Experience & Activation, ACC The Thinker – BRONZE
Creative Use of Media, ACC High Action Hijack – BRONZE
Pre-rolls Single, ACC High Action Hijack – FINALIST
Pre-rolls Campaign, ACC High Action Hijack – FINALIST
2022 – Mad Stars
Brand Experience & Activation, Coastguard – 'The Long Swim Home' – SILVER
2022 – Axis Awards
Brand Experience & Activation, Coastguard – 'The Long Swim Home' – BRONZE
Art Direction – 'BP and Surf Lifesaving NZ Partnership' – BRONZE
2021 – Axis Awards
Charity – 'No Refugees in NZ' – FINALIST
2018 – Award Awards
Film & Video – Television Commercial, Individual. Over 30 Seconds – Rat's Tale – GOLD
Film Craft – Direction – Rat's Tale – SILVER
Film Craft – Editing – Rat's Tale – SILVER
Film Craft – Cinematography – Rat's Tale – SILVER
Film Craft – Best Use and/or Arrangement of Existing Music – Rat's Tale – SILVER
Film Craft – Casting – Rat's Tale – SILVER
2018 – Axis Awards
TV or Cinema Above 30' – Single – Rat's Tale – GOLD
Film Craft – Direction – Rat's Tale – GOLD
Film Craft – Editing – Rat's Tale – GOLD
Film Craft – Cinematography – Rat's Tale – SILVER
2017
Spikes Film Craft – Cinematography – Rat's Tale – SILVER
Spikes Film Craft – Casting – Rat's Tale – BRONZE
Spikes Film Craft –Editing – Rat's Tale – BRONZE
Best Ads on TV – Best TV – Rat's Tale
2013
Google Sandbox Feature – The Ultimate Voyage (Heineken)
FWA Mobile Site of the Day – The Ultimate Voyage
FWA Site of the Day – Your Future Bottle (Heineken)
Google Sandbox Feature – Your Future Bottle
AWWWARDS Site of the Day – Your Future Bottle
Cannes Bronze – Your Future Bottle
2012
RSVP and Nexus Awards
RSVP Grand Prix – Electricity Authority What's my number
Gold – Customer Acquisition, Electricity Authority What's my number
Gold – Best Strategy, Electricity Authority What's my number
Bronze – Customer Engagement, Electricity Authority What's my number
Yahoo - Best Digital Campaign
2011
AXIS Awards NZ
Silver – Charity, SPCA Make Friends For Real
Finalist – Print, Prime TV Antiques Roadshow
John Caples International Awards
Bronze – Social Media, SPCA Make Friends
ACC High Action Hijack, Digital + Online Campaign
ACC High Action Hijack, Health & Pharma Campaign
ACC The Thinker, Ambient/Guerrilla Campaign
ACC The Thinker, Experiential + Immersive Campaign
ACC The Thinker, Health & Pharma Campaign
2023 – Axis Awards
Brand Experience & Activation, ACC The Thinker – BRONZE
Creative Use of Media, ACC High Action Hijack – BRONZE
Pre-rolls Single, ACC High Action Hijack – FINALIST
Pre-rolls Campaign, ACC High Action Hijack – FINALIST
2022 – Mad Stars
Brand Experience & Activation, Coastguard – 'The Long Swim Home' – SILVER
2022 – Axis Awards
Brand Experience & Activation, Coastguard – 'The Long Swim Home' – BRONZE
Art Direction – 'BP and Surf Lifesaving NZ Partnership' – BRONZE
2021 – Axis Awards
Charity – 'No Refugees in NZ' – FINALIST
2018 – Award Awards
Film & Video – Television Commercial, Individual. Over 30 Seconds – Rat's Tale – GOLD
Film Craft – Direction – Rat's Tale – SILVER
Film Craft – Editing – Rat's Tale – SILVER
Film Craft – Cinematography – Rat's Tale – SILVER
Film Craft – Best Use and/or Arrangement of Existing Music – Rat's Tale – SILVER
Film Craft – Casting – Rat's Tale – SILVER
2018 – Axis Awards
TV or Cinema Above 30' – Single – Rat's Tale – GOLD
Film Craft – Direction – Rat's Tale – GOLD
Film Craft – Editing – Rat's Tale – GOLD
Film Craft – Cinematography – Rat's Tale – SILVER
2017
Spikes Film Craft – Cinematography – Rat's Tale – SILVER
Spikes Film Craft – Casting – Rat's Tale – BRONZE
Spikes Film Craft –Editing – Rat's Tale – BRONZE
Best Ads on TV – Best TV – Rat's Tale
2013
Google Sandbox Feature – The Ultimate Voyage (Heineken)
FWA Mobile Site of the Day – The Ultimate Voyage
FWA Site of the Day – Your Future Bottle (Heineken)
Google Sandbox Feature – Your Future Bottle
AWWWARDS Site of the Day – Your Future Bottle
Cannes Bronze – Your Future Bottle
2012
RSVP and Nexus Awards
RSVP Grand Prix – Electricity Authority What's my number
Gold – Customer Acquisition, Electricity Authority What's my number
Gold – Best Strategy, Electricity Authority What's my number
Bronze – Customer Engagement, Electricity Authority What's my number
Yahoo - Best Digital Campaign
2011
AXIS Awards NZ
Silver – Charity, SPCA Make Friends For Real
Finalist – Print, Prime TV Antiques Roadshow
John Caples International Awards
Bronze – Social Media, SPCA Make Friends