CREATIVE DIRECTOR + WRITER
I've spent over 15 years at agencies across Asia and Australia - working above the line, below the line and through the line (not to mention between the lines). Crafting copy is one of my core strengths, together with a channel-neutral approach to ideas. I'm an advertising and TV junkie, as well as a recovering chocoholic. I also like my coffee black and my whisky neat.
General info
CREATIVE DIRECTOR + WRITER
I specialize in writing, communication strategy and brand building. I'm also good at coming up with big, as well as itty-bitty ideas.
Experience
Senior Creative + Copywriter
Freelance
I provide creative and brand consulting services to agencies and businesses in Australia and Singapore.
Associate Creative Director
Dentsu
I led the creative product for the country's freshest fast food chain (Subway), one of Singapore's Big 3 telcos (M1), the region's leading insurance provider (Prudential), amongst others. I was also a key contributor to over 13 new business wins.
New business wins: M1 (Consumer and B2B), Prudential, Subway, Sentosa Development Corporation, National Environment Agency (NEA), National Library Board (NLB). Marigold Peel Fresh, Ministry of Communication and Information (MCI), Republic of Singapore Navy, Dulux Paints, Civil Aviation Authority of Singapore (CAAS)
Other clients include: UNIQLO, Toyota, Canon, Omron, Musee, Kao, HPB, Hitachi (B2B), Toshiba
New business wins: M1 (Consumer and B2B), Prudential, Subway, Sentosa Development Corporation, National Environment Agency (NEA), National Library Board (NLB). Marigold Peel Fresh, Ministry of Communication and Information (MCI), Republic of Singapore Navy, Dulux Paints, Civil Aviation Authority of Singapore (CAAS)
Other clients include: UNIQLO, Toyota, Canon, Omron, Musee, Kao, HPB, Hitachi (B2B), Toshiba
Creative Group Head
Dentsu
Senior Copywriter
Denstu
Senior Copywriter
Leo Burnett
Accounts worked on:
IKEA, Great Eastern Insurance, FrieslandCampina (Dutch Lady), Samsung.
IKEA, Great Eastern Insurance, FrieslandCampina (Dutch Lady), Samsung.
Creative Supervisor
JWT
Accounts worked on:
Van Heusen, United Breweries (Kingfisher Beer, Black Dog Scotch Whisky), Nike.
Van Heusen, United Breweries (Kingfisher Beer, Black Dog Scotch Whisky), Nike.
Creative
Wieden + Kennedy
Accounts worked on:
Oberoi Hotels, Bhartiya Group.
Oberoi Hotels, Bhartiya Group.
Freelance Copywriter
LOUD, US Sydney, Arcade Creative, Moon Communications
Accounts worked on:
HTC, Vodafone, BankWest, SBS, Nike, Western Union, NEC, Cerebral Palsy Alliance.
HTC, Vodafone, BankWest, SBS, Nike, Western Union, NEC, Cerebral Palsy Alliance.
Senior Copywriter
Ogilvy
Accounts worked on:
•IBM: Supported the Ogilvy Singapore team on the IBM ASEAN account. Also worked on the IBM India business.
•Other Brands worked on include ITC Sheraton Hotels, Vodafone Mobile Services, Lenovo, Manipal University, Deepam Silks and Botox amongst others.
•IBM: Supported the Ogilvy Singapore team on the IBM ASEAN account. Also worked on the IBM India business.
•Other Brands worked on include ITC Sheraton Hotels, Vodafone Mobile Services, Lenovo, Manipal University, Deepam Silks and Botox amongst others.
Intern
JWT
Accounts worked on:
Contributed to campaigns in development for Ford Motor Company, Reynolds Pens and Radisson Hotels.
Contributed to campaigns in development for Ford Motor Company, Reynolds Pens and Radisson Hotels.
Junior Copywriter
FCB
Accounts worked on:
ITC Foods, Wipro Consumer Care, United Breweries.
ITC Foods, Wipro Consumer Care, United Breweries.
Awards
My work has been awarded at various local and international shows: Cannes (Bronze Lion), Grand Effie, Markies, GoaFest (AAI)