I compel strangers to take action.
My work has convinced people to try exotic new beverages, change their jobs, move their bank accounts, re-invent their appearance, and travel a quarter of the way across the globe to commune with complete strangers. (Not necessarily all at once.)
I've been writing for about two decades now. And my work runs the gamut. Print, broadcast, interactive, direct mail, out-of-home, collateral and corporate communications.