Kindra Parker
Events & Marketing Specialist / Brand & Entertainment Consultant
General info
Events & Marketing Specialist / Brand & Entertainment Consultant
Detroit, MI
Detroit, MI
I am a I am a dynamic and buoyant Events and Marketing professional, that has performed both as a leader and expert consultant with a successful record of generating and building relationships, managing projects from concept to completion and bringing a consumer-focused approach to execution.
I'm also a creative thinker with expertise in the areas of the Music Industry, Event Planning, Marketing/Public Relations, and Social Media. I hold a B.A. in Public Relations, 15+ years corporate experience, and 15+ years entertainment experience. By trade I have skills in event planning,copywriting, team management, program development, training, non-profit management, designing marketing strategies and PR campaigns, building cross-functional teams, and tailoring comprehensive documents and training programs for clients and co-workers.
I'm also a creative thinker with expertise in the areas of the Music Industry, Event Planning, Marketing/Public Relations, and Social Media. I hold a B.A. in Public Relations, 15+ years corporate experience, and 15+ years entertainment experience. By trade I have skills in event planning,copywriting, team management, program development, training, non-profit management, designing marketing strategies and PR campaigns, building cross-functional teams, and tailoring comprehensive documents and training programs for clients and co-workers.
Experience
Marketing/Publicity Consultant (Independent Contractor)
Detroit/New York City/Atlanta/Cleveland/Martha’s Vineyard
Film/TV
Social Media Manager 2013/14 Martha’s Vineyard African-American Film Festival
Production Assistant 2012 film “Birds of a Feather” (Atlanta) & “Winnerz” (Cleveland)
Music and Talent Department Assistant Oxygen Media LLC (NYC)
Music
Manage and/or assist marketing and PR efforts for music and entertainment clients: including ABB Records, Grammy nominated artist Dwele (Virgin/Koch Records), Daniel Moore (The Mo’Nique Show), Rogiers (Fibby Music) and more
Develop Press Kits, news releases, media alerts, and marketing literature for individuals, corporations, products, and events
Entertainment Consultant, assisting w/ brand development for artists on major and indie record labels, as well as unsigned artists and entrepreneurs
Content contributor for Examiner.com (Detroit Urban Music Examiner)
Misc.
Project Manager & Sponsor Coordinator “Dodgeball In The D” 2011
Social Media Manager for UNCF Walk for Education- Detroit 2015-16
Marketing & PR Coordinator for Rinshu Sound System (@ Rhode Island Boat Show)
Event Planning for clients including venue selection, staffing, marketing, budgeting contract negotiations, and payouts
Film/TV
Social Media Manager 2013/14 Martha’s Vineyard African-American Film Festival
Production Assistant 2012 film “Birds of a Feather” (Atlanta) & “Winnerz” (Cleveland)
Music and Talent Department Assistant Oxygen Media LLC (NYC)
Music
Manage and/or assist marketing and PR efforts for music and entertainment clients: including ABB Records, Grammy nominated artist Dwele (Virgin/Koch Records), Daniel Moore (The Mo’Nique Show), Rogiers (Fibby Music) and more
Develop Press Kits, news releases, media alerts, and marketing literature for individuals, corporations, products, and events
Entertainment Consultant, assisting w/ brand development for artists on major and indie record labels, as well as unsigned artists and entrepreneurs
Content contributor for Examiner.com (Detroit Urban Music Examiner)
Misc.
Project Manager & Sponsor Coordinator “Dodgeball In The D” 2011
Social Media Manager for UNCF Walk for Education- Detroit 2015-16
Marketing & PR Coordinator for Rinshu Sound System (@ Rhode Island Boat Show)
Event Planning for clients including venue selection, staffing, marketing, budgeting contract negotiations, and payouts
Special Events Director
Real Times Media
Assisted with negotiations for space contracts, arrange food and beverage, order supplies, equipment, and ensure appropriate décor
Served as liaison with vendors on event-related matters.
Developed and manage event production timeline, script, run of show, on-site production
Managed the development of promotional and collateral material
Secured event staffing, volunteers, speakers and entertainment
Worked with leadership to develop and manage overall event budget
Kept track of event finances including check requests, invoicing, and prepare weekly financial reports outlining event revenue/expenditures
Ensured event sponsor contract fulfillment
Served as liaison with vendors on event-related matters.
Developed and manage event production timeline, script, run of show, on-site production
Managed the development of promotional and collateral material
Secured event staffing, volunteers, speakers and entertainment
Worked with leadership to develop and manage overall event budget
Kept track of event finances including check requests, invoicing, and prepare weekly financial reports outlining event revenue/expenditures
Ensured event sponsor contract fulfillment
Events Manager (Lincoln Motor Company/Ford Motor Company)
Uniworld Group
Worked with the Experiential Director and automotive account teams to oversee, create, manage and execute client-related events.
Managed day-to-day responsibilities for event programs such as budgeting, contract negotiations with director supervision, status reporting, and communicating directly with vendors and internal teams, such as PR, digital and creative.
Served as vendor lead, establish vendor relationships and oversee event activation process.
Developed and manage budgets for each project
Developed/maintained event timelines and deliverables.
Provided POVs for potential sponsored proposals.
Events: ESSENCE Black Women in Music & Hollywood, Steve Harvey Mentoring Program, Ford Experience Tour, Lincoln Presents Luxury Is…, Diner En Blanc, ESSENCE Festival, National Black MBA Conference, Lincoln Style Sessions, Blavity EmpowerHer Conference
Managed day-to-day responsibilities for event programs such as budgeting, contract negotiations with director supervision, status reporting, and communicating directly with vendors and internal teams, such as PR, digital and creative.
Served as vendor lead, establish vendor relationships and oversee event activation process.
Developed and manage budgets for each project
Developed/maintained event timelines and deliverables.
Provided POVs for potential sponsored proposals.
Events: ESSENCE Black Women in Music & Hollywood, Steve Harvey Mentoring Program, Ford Experience Tour, Lincoln Presents Luxury Is…, Diner En Blanc, ESSENCE Festival, National Black MBA Conference, Lincoln Style Sessions, Blavity EmpowerHer Conference
E-Commerce Manager/Reservations Agent
Harbor View Hotel
Assisted Director of Revenue with all aspects of Distribution for three properties
Assisted Director of Revenue with building of packages, rate codes, promotions, groups and channel connects
Worked w/ Director of Marketing to develop/implement Social Media Branding/ Campaigns
Negotiated rates and upselling rooms to increase occupancy and maximize revenues
Assisted reservations department with overflow operations
Performed hotel ‘Manager on Duty’ role in rotation
Assisted Director of Revenue with building of packages, rate codes, promotions, groups and channel connects
Worked w/ Director of Marketing to develop/implement Social Media Branding/ Campaigns
Negotiated rates and upselling rooms to increase occupancy and maximize revenues
Assisted reservations department with overflow operations
Performed hotel ‘Manager on Duty’ role in rotation
Marketing Coordinator/Executive Assistant
Seneca Partners
Created office procedures, manuals and maintained databases
Created external marketing materials & electronic communications to promote firm’s initiatives and achievements
Maintained company website, calendars, travel, and schedules, handled correspondence (i.e. letters, phone calls, emails, RSVPs)
Responsible for corporate event planning from venue selection, staffing, marketing, budgeting, contract negotiations, payouts and sales
Created external marketing materials & electronic communications to promote firm’s initiatives and achievements
Maintained company website, calendars, travel, and schedules, handled correspondence (i.e. letters, phone calls, emails, RSVPs)
Responsible for corporate event planning from venue selection, staffing, marketing, budgeting, contract negotiations, payouts and sales
Founder, Vice President, Executive Director
The J Dilla Foundation (501c3)
Prepared form 1023 and filed for 501c3 status
Developed Board of Directors, trained and managed staff and volunteers
Conceived and led strategy and programs for the organization
Built the organization’s brand identity
Developed and prepared annual budget and other financial documents
Developed and ran all social media (Facebook, Twitter, blog, Youtube)
Created and wrote all copy for organization including website & social media
Developed, trained and carried out all administrative components of organization
Developed Board of Directors, trained and managed staff and volunteers
Conceived and led strategy and programs for the organization
Built the organization’s brand identity
Developed and prepared annual budget and other financial documents
Developed and ran all social media (Facebook, Twitter, blog, Youtube)
Created and wrote all copy for organization including website & social media
Developed, trained and carried out all administrative components of organization
Market Manager
Media Star Promotions
Managed a promotional team of 15 members for (CPG) brand
Trained new hires as promotional reps in nightclub and retail markets
Managed and executed events from venue selection, budgeting, staffing, contracting, set up & break down
Worked with local venues to create relevant promotional events for brand
Conducted and analyzed face-to-face qualitative marketing surveys (retail/nightclub)
Trained new hires as promotional reps in nightclub and retail markets
Managed and executed events from venue selection, budgeting, staffing, contracting, set up & break down
Worked with local venues to create relevant promotional events for brand
Conducted and analyzed face-to-face qualitative marketing surveys (retail/nightclub)
Education
B.A. in Public Relations
Wayne State University
studied Music Production & Engineering
Berklee College of Music
New section
Interests
music, travel, 80s pop culture, entertainment business, marketing, philanthropy
New section
www.musiqueilove.com
I LOVE Music!! Here is my music feature platform.
View Kindra's Portfolio for work samples.|You must be a registered company to view Kindra's contact details.