Marketing no longer relies on newspaper ads and physical tactics; we’ve moved into an ever-changing world of digital analytics and social media. In some ways, this is brilliant, but it means lazy marketing tactics won’t deliver. Instead, marketing teams must follow social trends and keep up with breaking technologies. Throughout this article, you will find six marketing trends to help keep one foot in front of the competition.

Voice Search for SEO

Smart assistants are in almost every home these days, and they are included with TVs, smartphones, and other devices. People use smart assistants to find answers without needing to use their mobile. The use of speech means direct questions are asked, meaning traditional keywords aren’t the master anymore. Instead, content is being converted into traditional “question and answer” formats.

NFTs Are Still Here

When NFTs exploded into the mainstream back in 2021, it was largely sales of quirky artwork and in-game play-to-earn (P2E) assets. However, this craze slowed down in 2022 and we’re beginning to see NFTs being used as a marketing tactic. For example, NFTs are being used by Starbucks as part of an innovative loyalty scheme.

Diving into the world of NFTs means getting to grips with blockchain technology, which isn’t a big thing because it means you’re prepping for Web 3.0. However, as we’re at the early stages of blockchain adoption, we recommend turning to a web3 marketing agency to create a winning NFT-driven strategy.

Improved User Experiences

User experience (UX) has been floating around for the last couple of years, but it’s more than a fancy marketing buzzword. Smooth and functional UX leads to greater experiences on your platforms, which keeps them from using competitors. A quality UX needs to extend beyond your website - it needs to reach all platforms including mobile apps and software.

User-Generated Content

Social media platforms including Twitter and TikTok are thriving with users and are often responsible for setting trends. Content on these platforms is typically user-generated, but they help carry brand messages. Your business can leverage this trend by encouraging your users to leave reviews with a hashtag. According to Businesswire, consumers are more likely to trust user-generated content over business-created content.

Conversational Marketing

Traditionally, websites would capture interest by directing browsers to web forms to capture data, but this meant waiting for responses that often never came. However, new technology has made way for “conversational marketing”, which involves using artificial intelligence (AI) chatbots to speak to web users in real time.

The Internet of Things (IoT) Continues

The Internet of Things is still being improved but it’s taken proper shape over the last couple of years, especially considering they’re readily available. If you didn't know already, IoT refers to a network of devices operated over the internet. Considering the number of devices connected to the internet, leveraging this tech within marketing efforts makes sense.

Moving into 2023 brings much of the same for marketers, as new technology becomes more integrated, and consumers rely more on smart technology. Only by beginning to implement these trends into strategies can businesses achieve success.