Linda Wilkinson

• Distribute monthly email updates and immediate updates as necessary
• Manage content for social media platforms
• Create coordinated communications plan for all platforms

• Created fund development strategic plan and led in fund raising activities
• Secretary for Board of Directors

• Created fund development strategic plan
• Held VP, Treasurer and Secretary positions on Board of Directors
• Developed job descriptions and trained new Board members
• Led in creation of Board processes and policies
• Published and distributed monthly newsletters
• Created website content and managed website
• Organized events such a Volunteer Appreciation Night

• Demonstrated ability to build brand loyalty by creating engaging SEO web content, writing blog posts and e-newsletters, developing and implementing a social media strategy, and using brand journalism to tell each organization's unique story.
• Skilled at conducting interviews; writing articles, advertorials and press releases; creating communication plans; and editing business and academic documents.

"Linda has a rare and remarkable talent as a writer. She can write web content that is informative, clear and engaging…and she can also write persuasive sales copy. Best of all, she can be informative, engaging and persuasive all in the same breath. In other words, she is the ideal writer for the social web." ~ Nick Usborne, Copywriter, Author & Trainer

"Linda was extremely pleasant to work with. She worked under some short deadlines and was always pleasant and produced outstanding work" ~ Kate Leighton, Digital and Content Strategist

• Skilled at researching grant opportunities and connecting with potential grantors
• Demonstrated ability to gather pertinent information and prepare grant proposals that demonstrate Autism Edmonton's impact in the community

• Successful in managing and building an online community with 22% increase in Twitter followers, 23% increase in Facebook and 58% increase in LinkedIn connections in seven month period;
• Proven ability to direct marketing campaigns and increase brand recognition by creating a strategic editorial calendar and increasing frequency of blog posts by 400%
• Demonstrated ability to manage multiple projects such as conducting interviews, writing articles and blog posts, liaising with vendors and contractors in production of marketing materials and managing website content

• Acknowledged for exceptional ability to organize, plan, write and edit digital and print marketing collateral including brochures, case studies, video scripts, internal communications
• Skilled at researching keywords and editing website content to increase search engine optimization
• Successful in market research as well as planning and preparing materials for trade shows and other marketing events

• Successful in developing and implementing a marketing plan that increased annual revenue by 30 per cent in 2012
• Demonstrated ability to engage with clients both in person and via email and direct mail marketing

• Conducted research on various topics related to health
• Wrote and edited copy and news releases for Curb Your Cravings e-newsletters and e-mailers

"Linda was extremely pleasant to work with. She worked under some short deadlines and was always pleasant and produced outstanding work." ~ Kate Leighton, Social Media Coordinator & Content Strategist

"It was a wonderful experience working with Linda. She came up with great story ideas for my website's monthly newsletter and wrote fantastic articles. She was very reliable and always met deadlines. It was truly a pleasure working with Linda." ~ Amber Copeland, Former CEO of Event Express

• Acknowledged for exceptional ability to manage the communications portfolio including:
• Creating a CPRS-VI blog and editorial calendar
• Writing blog posts and scheduling guest bloggers as well as writing and distributing weekly
e-blasts
• Ensuring updates were regularly posted to Twitter and LinkedIn
• Managing a team of volunteers

"Linda's strong writing ability was a welcome addition to the CPRS-VI Communications portfolio. Her creative approach produced compelling content and her quick turnaround time meant she was able to deliver on a demanding editorial schedule. Linda was also able to manage a team of volunteers to ensure the weekly e-blast went out on time, the weekly blog had interesting content and there were regular posts on the social media channels." ~ Sarah Milner, Public Relations Manager at Silanis Technology