Mark Cacciatore
Creative Director | Writer
New York
Welcome to my portfolio. I'm a Writer / CD who has the passion and curiosity of a kid buzzed on Mountain Dew, but the experience and wisdom of someone who has reluctantly engaged in the art of adulting. In addition to the stuff you see here, I've also worked on over 50 healthcare brands I can't pronounce, so just ask for access to that portfolio if you're interested. Oh, and to unlock my Brand Stories section, ping me for the password. It's the kind of writing I enjoy most. Thanks for clicking.
Selected work
FILM
BECKS LIGHT TV "WILD THING"
2003 Cannes Short List
BECK'S LIGHT TV "GEEKS' NIGHT OUT"
CHEERIOS TV X 2 "FATHER'S DAY" & "FOOTBALL"
CHEERIOS TV :60 "THE ADOPTION"
BERRY BURST CHEERIOS TV "THE QUESTION"
LABATT BLUE TV "ID"
KODAK TV "BEAUTIFUL"
KODAK TV "TRIBES"
IAMS TV "REVERSE"
"THE CHASE"
SOCIAL / DIGITAL / CONTENT
SOCIAL: STAPLES VADIO [ RADIO ANIMATED INTO WEB VIDEO ] "FREAK OUT"
SOCIAL: JEOPARDY VADIO [ RADIO ANIMATED INTO WEB VIDEO ] "DEATH MATCH"
BUSINESSWEEK DIGITAL "REALITY TV"
BUSINESSWEEK DIGITAL "10,000 W"
SOCIAL: ITSLEARNING WEB VIDEO 2 "PICASSO"
SOCIAL: ITSLEARNING WEB VIDEO 3 "SHAKESPEARE"
SOCIAL: WHOLESOME PANTRY "MAIN INGREDIENT"
SOCIAL: WHOLESOME PANTRY "PRONOUNCE"
SOCIAL: WHOLESOME PANTRY "PROCESS"
DIGITAL: NYU STERN | BUSINESS ANALYTICS DEGREE 1
DIGITAL: NYU STERN | BUSINESS ANALYTICS DEGREE 2
DIGITAL: NYU STERN | BUSINESS ANALYTICS DEGREE 3
CONTENT: Short documentary on the town of Gloucester, for client Gorton's Seafood.
Directed by Oscar nominated and Emmy winner Joe Berlinger
CONTENT: Patient videos for Humira Complete
SOCIAL: VYVANSE [ ADHD MED ] UNBRANDED CONTEST
SOCIAL: VYVANSE [ ADHD MED ] UNBRANDED CONTEST
SOCIAL: VYVANSE [ ADHD MED ] UNBRANDED CONTEST
FORD ESCAPE HYBRID DIGITAL
FORD TAURUS DIGITAL
SOCIAL / EVENT: UNICEF OUTDOOR/ WEB VIDEO: PROJECTED ON U.N. BLDG, BROADCAST LIVE ONLINE
TRITON-FLO MICROSITE UNDERGROUND LAB
FLINTSTONES WEBSITE: TOWN OF BEDROCK BROUGHT TO LIFE ONLINE FOR PEBBLES CEREAL
SOCIAL: FB PAGE: 'I'M NOT RIGHT IN THE HEAD' WITH ALMOST 3 MILLION FOLLOWERS / Go to page: https://www.facebook.com/imnotrightinthehead/?ref=...
How do you sell a brand whose best equity is its box? Use the box. WHEATIES PRINT "HURDLE"
2005 Communication Arts, 2006 One Show, 2006 Bronze Clio
WHEATIES PRINT "BREASTSTROKE"
2005 Communication Arts, 2006 One Show, 2006 Bronze Clio
WHEATIES PRINT "BASES EMPTY"
2005 Communication Arts, 2006 One Show, 2006 Bronze Clio
BUSINESSWEEK PRINT
BUSINESSWEEK PRINT
MID AMERICAN CONFERENCE PRINT "SWEAT"
MID AMERICAN CONFERENCE PRINT "3.8"
MID AMERICAN CONFERENCE PRINT "PASSING RECORDS"
BOY SCOUTS OF AMERICA POSTER "COMPASS"
BOY SCOUTS OF AMERICA POSTER "TATTOO"
RETINA FOUNDATION POSTER "BRIDGE"
RETINA FOUNDATION POSTER "PEACOCK"
RETINA FOUNDATION POSTER "BASILLICA"
BECKS LIGHT PRINT
BECKS LIGHT PRINT
CHEERIOS PRINT / FATHERHOOD INITIATIVE
UPS PRINT
PSA / HEADLINE: The only time your nose should get this close to a white line.
Communication Arts Annual
PHILLIPS 66 CONSERVATION AD
OUTDOOR / TRANSIT / POSTERS
KODAK TIMES SQUARE OUTDOOR / VIDEO
Top right panel is video, so we had some fun with it.
BUSINESSWEEK OUTDOOR
BUSINESSWEEK TRANSIT
SHOPRITE WHOLESOME PANTRY BRAND OUTDOOR
BRAND STORIES
Manifesto for Sunny D
Manifesto for ShopRite's new line of wholesome and organic food.
Manifesto for Brother
Manifesto for the U.S. Open
Manifesto for Bayer Contraceptives
Manifesto for Devotion Vodka
Manifesto for TCI College
Manifesto for OmniPod, an innovative insulin pump
Manifesto for Wesleyan College
One of two manifestos written for Baby Brezza, a line of intuitive baby care products.
The second manifesto written for Baby Brezza, a line of intuitive baby care products. Client preferred this one.
Manifesto for Allegra
Manifesto for City Serv'd, a meal prep and delivery service.
Manifesto for the NYPD
Manifesto for Capatriti Olive Oil
View Mark's Resume for more information. |zapmark@gmail.com