If you've ever wondered how the son of a Chinese-Jamaican mother and a Polish-American father who spent most of his formative years in the developing world ends up in advertising, then this bio's for you.
It begins in political advertising, helping candidates get to Congress. From there I jumped over, working on BMW Motorcycles, Mercedes and Jetblue at MNH&P; BSSP on Jansport, Lucas Arts and Converse; Segdwick Rd. on WaMu, Nintendo and Tower Records; BBDO on Blu-ray and Air New Zealand; mcgarrybowen on Burger King, Maserati and Verizon; MRY on Visa; Wunderman on Coca-Cola and Spectrum; and 360i on Coffeemate, Simply Orange, and Stella.
I've worked on just about every category, helped start a couple production companies, directed a lot of my recent work, won a fair amount of pitches and awards, and have been told I'm enjoyable to be around, even by people who I don't call mom.
That's my (somewhat) short story. Would love to hear yours.
Wrote and directed the first ever advertising campaign for WetBrush.
Just in time for Fourth of July.
Gamecenter is how real NHL fans follow hockey.
The reboot for an ailing Droid franchise.
#startweekending with Visa.
Wrote and directed the recent launch for T-fal Heatmaster line.
7 studio heads. Layers and layers of Hollywood approvals. And we still made something for Blu-ray I'm proud of.
Conceived and directed the launch of the "Regional Cuisine Series" for All-Clad.
Refocusing Burger King.
St. Eve Kids wanted to celebrate moms for the every day heroes they are, with something kids would watch.
Social campaign partnering with Etsy crafters, designing fuzzy mug holders to warmly launch Coffee-Mate's winter flavors.
Many airlines can take you to New Zealand. Only one can get you in the Kiwi spirit before you land.
USTA social effort encouraging kids to grab a racket, if only to film their own #HitsHappen.
The integrated effort that helped Droid finally outsell the iPhone.
21st Auto Insurance had a long history of innovation that they wanted to tell.
BMW Motorcycles was stigmatized by the car brand. The truth is BMW are hard-core riders, rain or shine, not yuppie novices.