Melissa Dreyer

Lead Content Designer for tech, healthcare, and finance

Melissa Dreyer

Lead Content Designer for tech, healthcare, and finance

LivePerson AI Chatbot

Designed end-to-end AI conversation flows and wrote mock AI conversations for LivePerson. Launched AI chatbot platform for hundreds of clients.

Google Health

Wrote accessible, legally compliant content for Google Health. Ensured all content within the flows met AAA health standard ratings. Used AI to analyze copy …

Deloitte UX Copy Best Practices

Developed UX Content Design best practices for Deloitte. Trained team of 70+ writers on how to use them alongside content frameworks and guidelines. Partnered …

CVS Same-Day Delivery

Added same-day Rx ordering to native app, mobile and desktop experiences. Worked closely with Engineering on known errors and created messaging to comply with state …

Apple

Worked in Marcom for three years as a full-time employee. Have freelanced with them ever since. Enjoyed working on everything from Events to Watch …

Betterment.com

Wrote the entire financial website, Betterment.com. The task was to help the average person fully understand the benefits of investing a little money here …

Fidelity

Freelance Senior Copywriter on the Personal Investing team. Wrote video scripts, DM emails, and print pieces.<div class="section" style="background-color: rgb(100.000000%, 100.000000%, 100.000000%)"><div class="layoutArea"><div class="column"><p><span style="font-size: 10.000000pt; font-family: 'PublicoText'">Personal Investing team: Wrote video scripts, DM emails, …</span></p></div></div></div>

Meraki

Helped set a brand voice and strategy for the launch of Meraki Networks and San Francisco's FreeTheNet. My job was to make sense of …

FirstFuel

My job was to explain how data analytics and SaaS solutions helped utilities drive energy efficiency and interact more seamlessly with their commercial and industrial …

Target

EF Education First

Boeing

Gap (RED)

Animas: A Johnson & Johnson Company

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