General info
Creative Director, Copy
Philadelphia, PA
Commitments
Philadelphia, PA
Jul 2019 - Present
Creative Director, Copy
• ABOVE & BEYOND: Central creative in surpassing 2021 digital acquisition goals;
subscribers +28% over 2020 with revenue +40%
• AND... ACTION!: Scripted/storyboarded :30 OTT/CTV videos; co-directed shoots;
increased retail sales +25%, new customer traffic +50%
• RADIO ACTIVE: Crafted dozens of direct response radio spots, live-reads and public
address scripts; casted voice talent; directed in-studio production
• ACT NOW: Authored ~200 multichannel acquisition, retention, donation, retail campaigns
• UX FLOW: Wrote Inquirer app journey, flow; new registration UX, onsite assets, welcome email series; app win-back journey; in-app vacation hold confirmation screen, etc.
• SUPERVISOR: 2 direct reports, 16 indirect, suite of freelancers
• “BECOME AN INQUIRER”: Established 190th anniversary enterprise brand strategy, identity, urgency and theme; “Because you give a damn”
• BRANDED CONTENT: Strategized, pitched, developed, presented and executed multi-platform content campaigns for local and national brands; helped surpass 2021 sales goal
• BRAND LOVE: Xfinity, CHOP, Citizens Bank, F.C. Kerbeck, Firstrust Bank, IBC, PayPal, PECO, Philadelphia Distilling, PokerStars, TD Ameritrade, US Army, Verilife, Wawa, Wells Fargo, Zinman; 76ers, Eagles, Flyers, Phillies, Union; Drexel, Temple, UPenn, Rider, etc.
Philadelphia, PA
Apr 2018 - Jun 2019
Associate Director, Copywriting
Philadelphia, PA
Oct 2006 - Mar 2018
Philadelphia, PA
Apr 2005 - Oct 2006
Copywriter, Editor, Proofreader; Account Manager
Decatur, GA
Apr 2003 - Mar 2005
Copywriter, Editor, Proofreader; Account Strategist (Freelance)
Prescient, Inc.
Atlanta, GA
Dec 2002 - May 2004
Copywriter, Editor, Proofreader; Brand Assurance
Atlanta, GA
Aug 2002 - Dec 2002
Copywriter, Editor, Proofreader; Traffic Coordinator (Freelance)
Solon Advertising & Marketing Inc.
Orlando, FL
Oct 2001 - Jun 2002
Copywriter, Editor, Proofreader (Freelance)
M2W Advertising, Inc.
Recognition
Pennsylvania’s 2021-2022 Montgomery County Poet Laureate
03.2021 | American Advertising Awards – Silver Award: Newspaper Self-Promotion
03.2020 | PNA Foundation Advertising Awards – 1st: 5, 2nd: 3, HM: 2
10.2019 | Q3 Client Strategy MVP – Above & Beyond; Honorary Team Member
03.2019 | PNA Foundation Advertising Awards – 1st: 5, 2nd: 1, HM: 2
04.2019 | Lenfest Publisher’s Club “PEERformance Excellence” Award
02.2013 | PNA Foundation Community Service and Literacy Award – Div. I
Foundation
Pittsburgh, PA
Aug 1995 - Apr 2000
B.S. Psychology; B.A. Creative Writing for Poetry
University of Pittsburgh
RECOGNITION

04.2021 | Pennsylvania’s 2021-2022 Montgomery County Poet Laureate
03.2021 | American Advertising Awards – Silver Award: Newspaper Self-Promotion
03.2020 | PNA Foundation Advertising Awards – 1st: 5, 2nd: 3, HM: 2
10.2019 | Q3 Client Strategy MVP – Above & Beyond; Honorary Team Member
03.2019 | PNA Foundation Advertising Awards – 1st: 5, 2nd: 1, HM: 2
04.2019 | Lenfest Publisher’s Club “PEERformance Excellence” Award
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