• ABOVE & BEYOND: Central creative in surpassing 2021 digital acquisition goals;
subscribers +28% over 2020 with revenue +40%
• AND... ACTION!: Scripted/storyboarded :30 OTT/CTV videos; co-directed shoots;
increased retail sales +25%, new customer traffic +50%
• RADIO ACTIVE: Crafted dozens of direct response radio spots, live-reads and public
address scripts; casted voice talent; directed in-studio production
• ACT NOW: Authored ~200 multichannel acquisition, retention, donation, retail campaigns
• UX FLOW: Wrote Inquirer app journey, flow; new registration UX, onsite assets, welcome email series; app win-back journey; in-app vacation hold confirmation screen, etc.
• SUPERVISOR: 2 direct reports, 16 indirect, suite of freelancers
• “BECOME AN INQUIRER”: Established 190th anniversary enterprise brand strategy, identity, urgency and theme; “Because you give a damn”
• BRANDED CONTENT: Strategized, pitched, developed, presented and executed multi-platform content campaigns for local and national brands; helped surpass 2021 sales goal
• BRAND LOVE: Xfinity, CHOP, Citizens Bank, F.C. Kerbeck, Firstrust Bank, IBC, PayPal, PECO, Philadelphia Distilling, PokerStars, TD Ameritrade, US Army, Verilife, Wawa, Wells Fargo, Zinman; 76ers, Eagles, Flyers, Phillies, Union; Drexel, Temple, UPenn, Rider, etc.