Pete Dennis
integrated senior creative | creative director | copywriter | art director marketing professional | storyteller
General info
integrated senior creative | creative director | copywriter | art director marketing professional | storyteller
Sydney, Australia
Sydney, Australia
Hi, I'm Pete
I entered the marketing and advertising industry by winning a coveted Advertising Federation of Australia scholarship. Completing my internship at the Advertising agency MDA/Mojo.
Along the way I have won national and international awards (Multi-Award winner) ADMA, New York International Echo, Samuel Johnston Marketing Award for Marketing Excellence, Amsterdam Design Expo, Bronze Asia Pacific Advertising Festival, Finalist Western Sydney Awards in Business Excellence and Young and Rubicam brands award for creative excellence. Also, I’m the holder of a world record.
I have worked for some of this country’s best creative agencies: MDA/Mojo, FCB, EURO RSCG, Y&R, GPY&R and BWM. Producing acclaimed work for Telstra, Bigpond, Apple, Vodafone, Optus, Commonwealth Bank, Westpac, Energy Australia, Integral Energy, Sydney Water, Suncorp, Northern Territory Tourist Commission, Festival of Sydney, Acer, Amatil Coca Cola, Jaguar, FAI, AGC, Novartis, Jaguar, Parramatta City Council, Parramatta Stadium, Lane Cove Council, Sydney Conventions and Visitors Bureau, Caltex, Suncorp, Ronald McDonald House, Bobby Goldsmith Foundation and Foxtel.
I am a senior integrated creative professional looking for exciting and new challenges where I can extend my repertoire of experience.
I bring relevant, hands on innovation and commercial experience in marketing, advertising, creative and management. Working on content driven brands and organisations like Apple, Westpac, Suncorp, Optus, Vodafone, Telstra and Bigpond to name a few in leading marketing and advertising agencies. Also, I founded a creative marketing company, Gyrate. Creating award winning campaigns for its clients.
I am in the business of setting brands alight, driving a clients competition crazy. I have also been in the business of getting people to fall in love with a clients’ products and services. My ideas cover all manner of media and all disciplines. I’m an ideas everything, media anything creative.
I believe passionately in the power of ideas to differentiate and motivate. I’m more flexible, diverse and entrepreneurial. I bring excellence to communication.
Speak to me. I am smart. I am focused. I am refreshing. I am Pete Dennis
I entered the marketing and advertising industry by winning a coveted Advertising Federation of Australia scholarship. Completing my internship at the Advertising agency MDA/Mojo.
Along the way I have won national and international awards (Multi-Award winner) ADMA, New York International Echo, Samuel Johnston Marketing Award for Marketing Excellence, Amsterdam Design Expo, Bronze Asia Pacific Advertising Festival, Finalist Western Sydney Awards in Business Excellence and Young and Rubicam brands award for creative excellence. Also, I’m the holder of a world record.
I have worked for some of this country’s best creative agencies: MDA/Mojo, FCB, EURO RSCG, Y&R, GPY&R and BWM. Producing acclaimed work for Telstra, Bigpond, Apple, Vodafone, Optus, Commonwealth Bank, Westpac, Energy Australia, Integral Energy, Sydney Water, Suncorp, Northern Territory Tourist Commission, Festival of Sydney, Acer, Amatil Coca Cola, Jaguar, FAI, AGC, Novartis, Jaguar, Parramatta City Council, Parramatta Stadium, Lane Cove Council, Sydney Conventions and Visitors Bureau, Caltex, Suncorp, Ronald McDonald House, Bobby Goldsmith Foundation and Foxtel.
I am a senior integrated creative professional looking for exciting and new challenges where I can extend my repertoire of experience.
I bring relevant, hands on innovation and commercial experience in marketing, advertising, creative and management. Working on content driven brands and organisations like Apple, Westpac, Suncorp, Optus, Vodafone, Telstra and Bigpond to name a few in leading marketing and advertising agencies. Also, I founded a creative marketing company, Gyrate. Creating award winning campaigns for its clients.
I am in the business of setting brands alight, driving a clients competition crazy. I have also been in the business of getting people to fall in love with a clients’ products and services. My ideas cover all manner of media and all disciplines. I’m an ideas everything, media anything creative.
I believe passionately in the power of ideas to differentiate and motivate. I’m more flexible, diverse and entrepreneurial. I bring excellence to communication.
Speak to me. I am smart. I am focused. I am refreshing. I am Pete Dennis
Experience
Creative Director, Copywriter and Artistic Manager
TVSN
Highlights:
Creative Director and Artistic Manager of the leading retail shopping TV station in Australia that produces more live content than any other broadcaster in the nation.
Accountable for the creative execution in all digital/on-screen, broadcast, social media and print media including the day-to-management of the Graphics, photographic, promo, editing, talent and audio departments. Also, I was an active member of the senior management team.
Creative Director and Artistic Manager of the leading retail shopping TV station in Australia that produces more live content than any other broadcaster in the nation.
Accountable for the creative execution in all digital/on-screen, broadcast, social media and print media including the day-to-management of the Graphics, photographic, promo, editing, talent and audio departments. Also, I was an active member of the senior management team.
Founder, Creative Director, Art Director, Copywriter
Gyrate Marketing
Highlights:
Created the ‘Building Love’ marketing campaign for Ronald McDonald House. The goal was to raise
$20 million dollars in 12 months. On the day of the launch, the campaign raised $19.5 million dollars on the first day.
The campaign is currently nominated for the UK's Charity Awards.
Gyrate holds a World Record.
Created the ‘Building Love’ marketing campaign for Ronald McDonald House. The goal was to raise
$20 million dollars in 12 months. On the day of the launch, the campaign raised $19.5 million dollars on the first day.
The campaign is currently nominated for the UK's Charity Awards.
Gyrate holds a World Record.
Senior Art Director/Senior Creative
BWM Marketing
Highlights:
Lead Senior creative in DM and integrated campaigns
for Bigpond and Telstra.
Pitch winning involvement for Telstra business.
Lead Senior creative in DM and integrated campaigns
for Bigpond and Telstra.
Pitch winning involvement for Telstra business.
Senior Art Director/Senior Creative
GPY&R Marketing
Highlights:
Senior creative in DM and integrated campaigns
for Foxtel and Suncorp.
Pitch winning involvement for Suncorp business.
Senior creative in DM and integrated campaigns
for Foxtel and Suncorp.
Pitch winning involvement for Suncorp business.
Senior Art Director, Copywriter, Senior Creative
Y&R Brands
Highlights:
Winner: Young & Rubicam Award for Creative Innovation
Pitch win: Suncorp
Senior creative in DM and integrated
campaigns for Suncorp.
Winner: Young & Rubicam Award for Creative Innovation
Pitch win: Suncorp
Senior creative in DM and integrated
campaigns for Suncorp.
Senior Art Director, Copywriter, Senior Creative
EURO RSCG Marketing
Highlights:
ADMA Award
Pitch win: Integral Energy
Senior creative in DM and integrated campaigns
for Westpac and Integral Energy
Onscreen - Print - Digital
Brand Guardian: Westpac
Created the Marketing Campaign for St George's 'Australian Spirit' a rewards program
dedicated to charities.
ADMA Award
Pitch win: Integral Energy
Senior creative in DM and integrated campaigns
for Westpac and Integral Energy
Onscreen - Print - Digital
Brand Guardian: Westpac
Created the Marketing Campaign for St George's 'Australian Spirit' a rewards program
dedicated to charities.
Senior Art Director, Senior Writer
Integrated Options (Merged with EURO RSCG)
Highlights:
ADMA Award
Pitch win: Westpac
Senior creative in DM and integrated campaigns
for Westpac and Optus
Aided integration with Westpac and sister agency (Saatchi and Saatchi)
ADMA Award
Pitch win: Westpac
Senior creative in DM and integrated campaigns
for Westpac and Optus
Aided integration with Westpac and sister agency (Saatchi and Saatchi)
Senior Art Director, Senior Writer
FCB Marketing
Highlights:
ADMA Award - Novartis
International Echo Award (New York) - Bobby Goldsmith Foundation
Pitch win: FAI
Senior creative on DM and integrated campaigns
for FAI, Jaguar
Gained and grew relationship with Northern Territory Tourist Commission
ADMA Award - Novartis
International Echo Award (New York) - Bobby Goldsmith Foundation
Pitch win: FAI
Senior creative on DM and integrated campaigns
for FAI, Jaguar
Gained and grew relationship with Northern Territory Tourist Commission
Art Director/Senior Art Director/Copywriter
Hero Communications
Highlights:
International Design Expo winner (Amsterdam)
Pitch wins: Apple Computer, Vodafone, Acer
Guided introduction of digital and .com revolution
Brand Guardian: Apple Computer
International Design Expo winner (Amsterdam)
Pitch wins: Apple Computer, Vodafone, Acer
Guided introduction of digital and .com revolution
Brand Guardian: Apple Computer
Junior Art Director
MDA/Mojo
Highlights:
Awarded AFA Scholarship
AWARD School Finalist
Awarded Samuel Johnson Award for Marketing excellence
Awarded AFA Scholarship
AWARD School Finalist
Awarded Samuel Johnson Award for Marketing excellence
Not-for-Profits
Creating successful marketing campaigns for Not-for-Profits
I bring with me over 16 years of award winning experience in creating and managing marketing campaigns for Charities and Not-for-Profits with great success.
Charities and highlights:
Bobby Goldsmith Foundation (BGF)
Winner. International Echo, New York for the world’s best marketing campaigns - 70% response
Parramatta Mission
Winter Appeal increased donations by 100%
Kids West
Marketing campaigns helped raise awareness and an additional $1 million dollars
Salvation Army
Increased awareness through a series of TVC's featuring Kostya Tszyu
Westmead Children's Hospital
Online and social media campaign for the Bandaged Bear Appeal featuring a virtual disco world called 'Bandaged Bear Boogie' increased donations to the charity by 45%
Australian Spirit Card
An Australian first. Created the Marketing campaign and all of the brand and creative execution for St George's Australian Spirit Card. An initiative by the bank where a dedicated Visa card offered reward points to the charity of your choice
Special Olympics
Creative Marketing campaign Increased patronage to their marquee fund raising event by 100%. Successive events also show phenomenal improvement in numbers
Ronald McDonald House Westmead
Created the ‘Building Love’ campaign for Ronald McDonald House. The goal was to raise $20 million dollars in 12 months. On the day of the launch of the campaign it raised $19.5 million dollars in pledges.
The campaign is currently nominated for The Charity Awards in the UK.
Charities and highlights:
Bobby Goldsmith Foundation (BGF)
Winner. International Echo, New York for the world’s best marketing campaigns - 70% response
Parramatta Mission
Winter Appeal increased donations by 100%
Kids West
Marketing campaigns helped raise awareness and an additional $1 million dollars
Salvation Army
Increased awareness through a series of TVC's featuring Kostya Tszyu
Westmead Children's Hospital
Online and social media campaign for the Bandaged Bear Appeal featuring a virtual disco world called 'Bandaged Bear Boogie' increased donations to the charity by 45%
Australian Spirit Card
An Australian first. Created the Marketing campaign and all of the brand and creative execution for St George's Australian Spirit Card. An initiative by the bank where a dedicated Visa card offered reward points to the charity of your choice
Special Olympics
Creative Marketing campaign Increased patronage to their marquee fund raising event by 100%. Successive events also show phenomenal improvement in numbers
Ronald McDonald House Westmead
Created the ‘Building Love’ campaign for Ronald McDonald House. The goal was to raise $20 million dollars in 12 months. On the day of the launch of the campaign it raised $19.5 million dollars in pledges.
The campaign is currently nominated for The Charity Awards in the UK.
Clients
Clients
Telstra
Bigpond
Apple
Vodafone
Commonwealth Bank
Westpac
Heinekin
Energy Australia
Integral Energy
Sydney Water
Suncorp
Foxtel
Allens
Northern Territory Tourist Commission
Acer
Amatil Coca Cola
Jaguar
FAI
MLC
AGC
Novartis
Parramatta City Council
Parramatta Stadium
Sydney Conventions and Visitors Bureau
Caltex
Suncorp
Lane Cove Council
Allens Confectionary
Sydney Water
Intel
Fuji Xerox
Toyota
QANTAS
Garuda
Foxtel
St George
Secure Parking
Wattyl
Parramatta Mission
Sebel
Smith Family
Ryobi
Special Olympics
Ronald McDonald House
TVSN and many, many more.
Bigpond
Apple
Vodafone
Commonwealth Bank
Westpac
Heinekin
Energy Australia
Integral Energy
Sydney Water
Suncorp
Foxtel
Allens
Northern Territory Tourist Commission
Acer
Amatil Coca Cola
Jaguar
FAI
MLC
AGC
Novartis
Parramatta City Council
Parramatta Stadium
Sydney Conventions and Visitors Bureau
Caltex
Suncorp
Lane Cove Council
Allens Confectionary
Sydney Water
Intel
Fuji Xerox
Toyota
QANTAS
Garuda
Foxtel
St George
Secure Parking
Wattyl
Parramatta Mission
Sebel
Smith Family
Ryobi
Special Olympics
Ronald McDonald House
TVSN and many, many more.
Awards
National and international marketing and creative awards:
ADMA Award (Assoc. for Data-Driven Marketing and Advertising) - 3 years in a row
DMA (Data & Marketing Association) International Echo - New York
Amsterdam Design Expo - Gold Certificate Design
Asia Pacific Advertising Festival - Bronze
Western Sydney Awards in Business Excellence - Finalist
Young and Rubicam Brands Award for Creative Excellence
Samuel Johnston Award for Marketing Excellence.
AWARD (Australia Writers and Art Directors) - Finalist
Also, I’m the holder of a world record.
ADMA Award (Assoc. for Data-Driven Marketing and Advertising) - 3 years in a row
DMA (Data & Marketing Association) International Echo - New York
Amsterdam Design Expo - Gold Certificate Design
Asia Pacific Advertising Festival - Bronze
Western Sydney Awards in Business Excellence - Finalist
Young and Rubicam Brands Award for Creative Excellence
Samuel Johnston Award for Marketing Excellence.
AWARD (Australia Writers and Art Directors) - Finalist
Also, I’m the holder of a world record.
Education
Advertising Diploma
Sydney TAFE
Awarded the Samuel Johnston Award for Marketing excellence
Certificate
AWARD, Magnus Nankervis and Curl
Finalist in the AWARD graduation, awards
Photography certificate
Sydney TAFE
Diploma
AFA Internship, MDA/Mojo
The AFA traineeship was for 12 months. I was retained by MDA/Mojo and was employed as a junior Art Director/junior TV Producer
Screen writing Certificate
NIDA
Screenwriting and Script writing certificate
Commercial Directing Certificate
AFTRs
Film Directing Certificate
AFTRs
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